
This learning path is essential for design leaders who want to expand their impact beyond individual contributions and team management to become strategic executives who drive organizational change. It's ideal for senior designers, design managers, and creative directors ready to step into general leadership roles where they can influence business strategy and scale design innovation across entire organizations.
This plan was crafted by BeFreed’s proprietary AI to help you learn Be a great design general with ease. It is curated from in-depth research on the topic and structured around the most effective learning journeys proven by BeFreed users.
Each episode delivers bite-sized, high-impact lessons distilled from world-class sources — bestselling books, research papers, and expert insights. Together, they form a sophisticated yet accessible path to mastering Be a great design general.
Master the fundamental principles of design thinking and creative problem-solving that form the foundation of effective design leadership.


Learn to build high-performing design teams through trust, psychological safety, and collaborative practices that unlock innovation.

Elevate your impact by mastering strategic thinking, organizational influence, and the ability to translate design into business value.

Transform organizations through design by mastering rapid innovation processes, strategic vision creation, and leading large-scale change.


From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
