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Be a great design general

LEARNING PLAN

Be a great design general

This learning path is essential for design leaders who want to expand their impact beyond individual contributions and team management to become strategic executives who drive organizational change. It's ideal for senior designers, design managers, and creative directors ready to step into general leadership roles where they can influence business strategy and scale design innovation across entire organizations.

ByCommunity User
1 h 46 m
12 coursesUpdated 5 days ago
Change by DesignCreative ConfidenceThe Psychology of Great Design: Beyond Pretty12 sources

How This Learning Plan Was Made

This plan was crafted by BeFreed’s proprietary AI to help you learn Be a great design general with ease. It is curated from in-depth research on the topic and structured around the most effective learning journeys proven by BeFreed users.

Each episode delivers bite-sized, high-impact lessons distilled from world-class sources — bestselling books, research papers, and expert insights. Together, they form a sophisticated yet accessible path to mastering Be a great design general.

What You'll Learn

  • Master design thinking fundamentals and creative problem-solving frameworks to build a strong leadership foundation
  • Develop the skills to build and lead high-performing creative teams through psychological safety and collaborative culture
  • Learn to think strategically and translate design decisions into measurable business value and organizational impact
  • Gain executive-level capabilities to drive innovation at scale and lead large-scale organizational transformation
  • Evolve from tactical execution to visionary design leadership that shapes company direction and culture

Master the fundamental principles of design thinking and creative problem-solving that form the foundation of effective design leadership.

Change by Design cover
Change by Design

Unlock innovation through design thinking. Transform organizations and inspire creativity at every level of business and society.

9 m
Creative Confidence cover
Creative Confidence

Unlock your innate creativity and innovation with practical strategies from design thinking experts at IDEO and Stanford's d.school.

8 m
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Designing the MindHappiness By DesignWhy Design Matters
3 sources
The Psychology of Great Design: Beyond Pretty

Discover how design principles transform everything from products to personal habits. Learn to design with purpose, iterate based on real feedback, and create meaningful experiences that align with your deepest values.

8 m

Learn to build high-performing design teams through trust, psychological safety, and collaborative practices that unlock innovation.

The Culture Code cover
The Culture Code

Unlock the secrets of successful teams and build a thriving organizational culture through practical, science-backed strategies.

9 m
The Fearless Organization cover
The Fearless Organization

Creating a culture of psychological safety for innovation and growth.

9 m
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Leadership StrategyMaking Things Happen
2 sources
Building Successful Technical Teams: The Human Side

Discover why the best technical leaders focus on trust, clear vision, and human dynamics rather than just technical skills. Learn practical strategies for managing creative technical work and building teams that actually ship.

9 m

Elevate your impact by mastering strategic thinking, organizational influence, and the ability to translate design into business value.

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Multipliers

Liz Wiseman's strategies for effective leadership

9 m
The Strategy Legacy cover
The Strategy Legacy

A groundbreaking guide for leaders to design impactful strategies, align organizational identity, and create a lasting business legacy.

9 m
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Figma's CEO: Why AI makes design, craft, and quality the new moat ...Figma's CEO: Why AI makes desi...-Lenny's Podcast: Product | CareerDylan Field live at Config: Intuition, simplicity, and the future of designFigma CEO Dylan Field: How AI Will Transform Design
6 sources
Dylan Field on AI's Design Revolution

Figma's CEO reveals how AI is making design more valuable, not less. From craft as competitive moat to human-centered innovation in the age of artificial intelligence.

8 m

Transform organizations through design by mastering rapid innovation processes, strategic vision creation, and leading large-scale change.

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Ideaflow

Unlock your creative potential and generate breakthrough ideas on demand with proven strategies from Stanford's d.school experts.

9 m
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Sprint

A revolutionary five-day process to solve big problems, create new ideas, and test solutions rapidly and effectively.

9 m
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The GridStrategy SafariTen Types of InnovationWinning
6 sources
Business Strategy Frameworks That Actually Work

Lena and Eli break down battle-tested frameworks from top business minds, covering systematic innovation, strategic decision-making, and building high-performance organizations that outperform competitors by 25-40%.

10 m

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