Unleash your hidden creative genius with the book that transformed how Silicon Valley innovates. "Creative Confidence" demolishes the myth that creativity is innate - it's learnable, says IDEO's Kelleys. "This changed me," confesses Brene Brown. Discover why Tom Peters calls it "a five-star Wow!"
David Kelley, co-author of *Creative Confidence: Unleashing the Creative Potential Within Us All*, is a pioneering design thinker and innovation strategist renowned for reshaping how organizations approach problem-solving. As founder of the global design firm IDEO and Stanford University’s Hasso Plattner Institute of Design (d.school), Kelley merges engineering rigor with human-centered creativity—a theme central to his book’s exploration of overcoming self-doubt to unlock innovation. His work at IDEO, which has collaborated with Fortune 500 companies and startups alike, established design thinking as a mainstream methodology for tackling complex challenges. A professor emeritus at Stanford’s School of Engineering, Kelley’s teachings have influenced generations of entrepreneurs and executives, embedding creative confidence into curricula at leading business schools. The book distills his decades of research and practice into actionable strategies, cementing his role as a bridge between academia and industry. *Creative Confidence* has become a foundational text in innovation workshops worldwide and is frequently cited in leadership programs at companies like Google and Apple.
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