Iwan Setiawan
Iwan Setiawan is a marketing strategist and business writer best known for co-authoring the Marketing X.0 series with Philip Kotler and Hermawan Kartajaya, from Marketing 3.0 to Marketing 6.0. ((https://www.markplusinc.com/en/about-us/leadership-team?utm_source=openai)) Published in dozens of languages, the books chart marketing’s evolution from traditional approaches to digital and immersive models. ((https://www.markplusinc.com/en/about-us/leadership-team?utm_source=openai))
Biography & Author's Journey
Iwan Setiawan is an Indonesian marketing strategist, business writer, and media executive whose career developed at the intersection of consulting, education, and publishing. His professional foundation was not in journalism but in engineering: he earned a Bachelor of Engineering in industrial engineering from Universitas Indonesia, then completed an MBA in marketing at the Kellogg School of Management at Northwestern University. Before becoming widely known as an author, he built his reputation inside MarkPlus, where he worked as a consultant and later led projects across industries including automotive, financial services, telecommunications, property, and resources. That combination of analytical training and cross-sector consulting became a defining feature of his later writing.
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Philip Kotler & Hermawan Kartajaya & Iwan Setiawan
Explores how marketers can leverage advanced technologies to create value and address customer needs in the digital age.
Marketing 3.0
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Community Voices
"Iwan Setiawan, CEO of MarkPlus, Inc. and Marketeers, has over 20 years of experience helping 100+ clients develop marketing strategies"
— DMS Seoul
"Iwan Setiawan is a young Indonesian marketing expert who has collaborated with Philip Kotler and Hermawan Kartajaya"
— TFR
"Iwan Setiawan is a consultant at MarkPlus Inc, where he helps companies create innovative marketing strategies"
— 12min
"Iwan Setiawan is CEO of Marketeers and MARKPLUS, Inc., and co-author of Marketing 6.0"
— Branding in Asia
"Iwan Setiawan is the CEO of Marketeers and has spent 18 years helping clients design business strategies"
— APMF
"Philip Kotler, Hermawan Kartajaya and Iwan Setiawan present a compelling examination of marketing’s evolution"
— Sabaragamuwa University
"Iwan Setiawan, now CEO of MarkPlus, co-authored Marketing 3.0 and 4.0 with Philip Kotler and Hermawan Kartajaya"
— World Marketing Summit
"Iwan Setiawan is the chief executive officer of Marketeers, Indonesia’s leading marketing media"
— Wiley
From Columbia University alumni built in San Francisco
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
