Helen Tupper
Helen Tupper is a British career development expert, entrepreneur, and author focused on modern work, leadership, and career growth. She co-founded Amazing If, co-authored The Squiggly Career and You Coach You with Sarah Ellis, and co-hosts the Squiggly Careers podcast, helping popularize practical, non-linear approaches to career development.
Biography & Author's Journey
Helen Tupper built her reputation by translating the uncertainty of modern work into clear, practical career advice. Her early studies included English, business and law, and her later professional development took her to Henley, Cranfield and Cass Business School. Before becoming widely known as an author and educator, she held leadership roles at BP, Virgin and Microsoft, where she developed the commercial and organizational perspective that would later shape her writing. A decisive turning point came in 2018, when, while serving as commercial marketing director at Microsoft, she announced that she would leave corporate life to focus full time on Amazing If, the company she founded with Sarah Ellis. ((https://www.amazingif.com/listen/how-to-get-a-sponsor/))
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Your Career as an Experiment
This plan is essential for professionals feeling stuck in rigid career paths or those facing mid-career uncertainty. It provides a practical framework for anyone looking to pivot by treating professional development as a series of manageable, data-backed experiments.
The Career Transition Playbook
This playbook is essential for professionals feeling stuck or unfulfilled who need a structured, data-driven approach to changing careers. It provides the framework to move beyond guesswork by combining psychological alignment with practical market validation.
The Leader on the Couch
This program bridges the gap between clinical psychology and executive leadership, offering a rare look at the 'inner theater' of high-performing individuals. It is essential for coaches, HR leaders, and executives who want to move beyond surface-level management to address the deep-rooted psychological forces that shape organizational life.
The High-Impact Engineer's Growth System
This system is designed for ambitious software engineers looking to bridge the gap between technical proficiency and high-leverage impact. It provides a structured framework for mastering both the social dynamics of career growth and the deep cognitive skills required for architectural leadership.
The Strategist's Toolkit for Human Dynamics
In high-stakes environments, understanding the hidden layers of human behavior is a critical survival skill. This plan is designed for leaders and professionals who need to identify predatory tactics and apply strategic decision-making to win in competitive social landscapes.
The Deep Work Strategy
In an era of constant digital distraction, the ability to focus deeply is a rare and valuable superpower. This plan is essential for professionals and creatives who want to increase their cognitive output and master hard skills quickly.
The Burnout Recovery Roadmap
This roadmap is designed for high-performers facing chronic exhaustion and a lost sense of purpose. It provides a practical framework to halt the depletion of mental resources and rebuild a sustainable career path based on clear boundaries and core values.
Stop Overthinking and Start Talking
This plan is designed for professionals and individuals who find themselves paralyzed by social anxiety or excessive mental rehearsal. It provides actionable techniques to bypass internal monologues and master the mechanics of spontaneous conversation.
Community Voices
"Helen Tupper and Sarah Ellis offer the perfect metaphor: the lobster, who must shed its shell to grow"
— Amy Gallo
"Inspired by the lobster, superstar career coaches Helen Tupper and Sarah Ellis show you how to achieve a meaningful career"
— Barnes & Noble
"Helen Tupper held leadership roles at Microsoft, Virgin and BP before becoming the co-founder and CEO of Amazing If"
— The Marketing Society
"Sarah Ellis and Helen Tupper are Britain’s equals to Adam Grant and Brené Brown"
— Bruce Daisley
"The UK’s leading career experts Sarah Ellis and Helen Tupper will help you to increase your self-awareness and take action"
— Conway Hall
"Helen Tupper is co-author of bestselling book The Squiggly Career and co-host of the popular UK careers podcast Squiggly Careers"
— TED
"There isn’t a one-size-fits-all career anymore, say future of work experts Helen Tupper and Sarah Ellis"
— WIRED
"Helen Tupper and Sarah Ellis are the founders of Amazing If, an award-winning company with a mission to make careers better for everyone"
— Nottingham Trent University
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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Ask ClaudeFrom Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
