You Coach You: How to Overcome Challenges at Work and Take Control of Your Career book cover

You Coach You

How to Overcome Challenges at Work and Take Control of Your Career

Helen Tupper and Sarah Ellis
3.98(203 Reviews)

Overview of You Coach You

Transform your career without an expensive coach. "You Coach You" delivers the COACH Framework used by Virgin and Microsoft executives to silence your inner critic and build unstoppable momentum. What career-defining question will you finally answer for yourself?

Key Themes in You Coach You

  • self-directed development
  • squiggly career navigation
  • internal career coaching
  • professional self-awareness
  • growth mindset application

Quotes from You Coach You

  • Squiggly careers are full of change, challenge, and opportunity.

  • It's okay not to be okay and looking forward to identify positive paths for progress.

  • The limits of my language are the limits of my world.

  • Self-coaching emerges as the solution.

  • Critic creep - that inner voice constantly suggesting we're not enough.

Characters in You Coach You

  • Helen TupperCo-author and career development expert
  • Sarah EllisCo-author and career development expert
  • Tasha EurichResearcher cited for her work on self-awareness

About the Author

About the Author of You Coach You

Helen Tupper and Sarah Ellis, the bestselling authors of You Coach You and renowned career development experts, are the co-founders of the award-winning company Amazing If. Their organization is dedicated to empowering individuals in navigating non-linear career paths.

Drawing from their extensive leadership experience at Microsoft, Virgin, and Barclays, Tupper and Ellis specialize in self-coaching strategies and workplace adaptability. These themes are central to their practical and action-oriented guide.

Their previous Sunday Times #1 business bestseller, The Squiggly Career, established their framework for modern professional growth. Additionally, their acclaimed Squiggly Careers podcast, boasting over 4 million downloads, provides weekly tools for career resilience.

The duo’s TEDx talk, The Best Career Path Isn’t Always a Straight Line, has garnered nearly 2 million views, further amplifying their reputation as trusted voices in organizational psychology. Recognized by the FT & 30% Club’s Women in Leadership initiative, their methodologies are implemented globally by firms such as BBC, Visa, and Danone.

You Coach You distills their decade of research into a comprehensive system for building confidence and overcoming setbacks. This solidifies their status as pioneers in democratizing career success.

Download Summary of You Coach You

Get the You Coach You summary as a free PDF or EPUB. Print it or read offline anytime.

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
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254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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"Makes me feel smarter every time before going to work"

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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
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12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
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star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
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96
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4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
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