
From iPod creator Tony Fadell comes the ultimate innovation playbook that's captivated CEOs worldwide. Discover why this NYT bestseller inspired professionals to quit jobs for meaningful work. What counterintuitive leadership principle made Fadell's products legendary? The answer might transform your career.
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Превратите знания в увлекательные, богатые примерами идеи
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Ever wondered why sliding your finger across an iPod's click wheel feels so satisfying? Tony Fadell knows. As the mastermind behind the iPod and Nest thermostat, Fadell has shaped how billions of people interact with technology. His book "Build" isn't another sterile business manual-it's a backstage pass to the messy, exhilarating reality of creating products that change the world. From his legendary "iPod in your pocket" pitch that revitalized Apple to revolutionizing home technology with Nest (later acquired by Google for $3.2 billion), Fadell reveals the uncomfortable truths about innovation that most business books gloss over. What makes Fadell's insights so valuable is their origin in real-world experience rather than theory. Having shipped over 100 million iPods and worked directly with Steve Jobs, he understands that breakthrough products aren't born from market research reports-they emerge from seeing problems hiding in plain sight and having the courage to solve them differently. Great innovations often arise not from new technology but from vision-seeing possibilities others miss. The first iPod didn't use Apple-developed technology, but what made it revolutionary was freeing digital music from computer speakers and making it truly portable. When we examine iconic products-from the iPhone to the Nest thermostat-we find they all share something: they make the intangible tangible, transforming abstract needs into concrete experiences that feel inevitable once we use them.
Разбейте ключевые идеи Build на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Build быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Build через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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"Makes me feel smarter every time before going to work"
Создано выпускниками Колумбийского университета в Сан-Франциско

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