
Marty Cagan's "Inspired" revolutionized product management, becoming the secret playbook found in every successful tech company worldwide. What makes Silicon Valley's elite build products customers obsessively love? The answer transformed how Google, Facebook, and Netflix create game-changing innovations.
Почувствуйте книгу через голос автора
Превратите знания в увлекательные, богатые примерами идеи
Захватите ключевые идеи мгновенно для быстрого обучения
Наслаждайтесь книгой в весёлой и увлекательной форме
What separates the products we can't live without from those we quickly forget? Behind every life-changing innovation-whether it's Airbnb transforming how we travel or Spotify revolutionizing how we consume music-lies a fundamental truth: great products aren't built by accident. They're crafted through a deliberate process that most companies completely misunderstand. While the average organization rushes to build whatever executives or customers request, elite product teams know that discovering what's worth building is the real challenge. This insight forms the foundation of product development at companies like Google, Apple, and Netflix-where teams spend as much time determining what to build as they do actually building it. The painful reality? Nine out of ten product releases fail to meet objectives, not because of poor execution, but because they were building the wrong thing from the start.
Разбейте ключевые идеи Inspired на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Inspired быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Inspired через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Создано выпускниками Колумбийского университета в Сан-Франциско

Получите резюме книги «Inspired» в формате PDF или EPUB бесплатно. Распечатайте или читайте офлайн в любое время.