
Why do some companies transform from average to exceptional? "Good to Great" reveals Jim Collins' groundbreaking 6-year study of 28 companies that achieved greatness. Endorsed by Coca-Cola executives and selling 4+ million copies, it introduces the revolutionary concepts of Level 5 Leadership and the Hedgehog Principle.
Почувствуйте книгу через голос автора
Превратите знания в увлекательные, богатые примерами идеи
Захватите ключевые идеи мгновенно для быстрого обучения
Наслаждайтесь книгой в весёлой и увлекательной форме
What if everything we thought we knew about business success was wrong? Jim Collins' groundbreaking research reveals that the companies making the leap from good to great weren't led by celebrity CEOs with flashy strategies. Instead, they were guided by humble, determined leaders who focused on fundamentals. After studying companies that outperformed the general market by a factor of 6.9 over 15 years, Collins discovered that greatness doesn't come from charismatic leadership, cutting-edge technology, or dramatic innovation. It emerges from disciplined people making disciplined decisions consistently over time. This isn't just another business theory - it's a research-backed roadmap showing that the path to extraordinary results is accessible to any organization willing to embrace these counterintuitive principles.
Разбейте ключевые идеи Good to Great на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Good to Great быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Good to Great через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Создано выпускниками Колумбийского университета в Сан-Франциско

Получите резюме книги «Good to Great» в формате PDF или EPUB бесплатно. Распечатайте или читайте офлайн в любое время.