
Transform your product team from order-takers to innovators with "Empowered" - the bible of modern product management. Silicon Valley's most influential leaders swear by Marty Cagan's counterintuitive approach: ordinary people can build extraordinary products when given problems, not solutions.
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What separates Apple, Google, and Amazon from the thousands of companies struggling to innovate? It's not just talent or funding - it's how they structure their product teams. While most organizations treat technology as a cost center where engineers implement features requested by business stakeholders, the tech giants view technology as the very essence of their business. This fundamental mindset difference explains why some companies consistently disrupt industries while others play catch-up. When Jeff Bezos declared, "We are not a retailer; we are a technology company that happens to sell things," he wasn't being clever - he was revealing Amazon's core advantage. In traditional companies, engineers are kept distant from customers, designers make things "pretty" after decisions are made, and product managers track timelines rather than solve problems. Is it any wonder these teams feel demoralized? As one frustrated engineer at a major bank confided, "We're just order-takers. Nobody asks us what we think would actually solve the problem."
Разбейте ключевые идеи Empowered на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Empowered быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Empowered через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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