
In "Build for Tomorrow," Entrepreneur editor Jason Feifer reveals how crisis becomes opportunity. Endorsed by Jim Kwik, it's the post-pandemic playbook that Dwayne Johnson and Maria Sharapova follow. What medieval plague survivors can teach you about thriving amid today's chaos.
Jason Feifer, author of Build For Tomorrow, is a leading voice in entrepreneurship and adaptability as editor-in-chief of Entrepreneur magazine and host of the podcast Build For Tomorrow.
His book, focused on innovation and leveraging change, draws from his expertise in guiding readers and listeners through evolving business landscapes.
A seasoned media professional, Feifer has held editorial roles at Fast Company, Men’s Health, and Maxim, and his insights appear in The New York Times, Washington Post, and GQ. He co-hosts the podcast Problem Solvers, tackling real-world business challenges, and writes the newsletter One Thing Better, offering actionable advice for career and company growth.
Feifer’s work blends historical analysis with forward-thinking strategies, establishing him as a trusted resource for navigating uncertainty. Build For Tomorrow has been widely anticipated in entrepreneurial circles, reflecting his reputation for transforming complex ideas into practical frameworks.
Build For Tomorrow explores how to embrace change, adapt quickly, and future-proof your career by reframing uncertainty as opportunity. Jason Feifer combines historical examples (like resistance to coffee in the 1500s) with actionable frameworks like the Four Phases of Change and the Anticipate-Experiment-Adapt Model to help readers thrive in dynamic environments.
Entrepreneurs, professionals navigating career shifts, and anyone facing technological or workplace disruptions will find value. Feifer’s strategies are particularly relevant for leaders aiming to foster innovation and individuals seeking resilience in industries like tech, media, or startups.
Yes—it offers practical, research-backed advice on turning fear of change into proactive growth. Readers praise its blend of historical insights (e.g., how past societies adapted to new technologies) and modern applications, making it a standout in career development and change-management literature.
Feifer outlines:
This framework helps readers navigate transitions systematically.
The book analyzes past reactions to innovations like the printing press and coffee to show how resistance to change is timeless. For instance, 16th-century Europeans feared coffee would destabilize society—a parallel to modern anxieties about AI.
It’s a proactive mindset: anticipating change, testing solutions early, and discarding outdated methods. Feifer argues success lies in “racing toward uncertainty” rather than clinging to comfort zones.
Feifer provides tools like the Experimentation Matrix to test new skills safely. For example, someone pivoting to AI might start with freelance projects before fully committing—reducing risk while building expertise.
Some note its optimism may downplay systemic barriers to change. However, supporters argue its actionable steps (like “small-stakes experiments”) address this by making adaptation accessible.
While both focus on incremental progress, Feifer’s book emphasizes external change (market shifts, tech disruptions) alongside personal habits. It’s ideal for readers balancing self-improvement with industry turbulence.
These highlight Feifer’s core theme: viewing change as a creative force.
With AI reshaping industries and remote work evolving, Feifer’s strategies help professionals stay agile. His focus on historical patterns offers timeless lessons for modern upheavals.
Почувствуйте книгу через голос автора
Превратите знания в увлекательные, богатые примерами идеи
Захватите ключевые идеи мгновенно для быстрого обучения
Наслаждайтесь книгой в весёлой и увлекательной форме
Only disruption forces us to higher ground.
Innovation often emerges from necessity rather than convenience.
Crisis shifts "the window on options we are willing to collectively take seriously."
The future isn't optional-change is coming, and we can either embrace it or fight a losing battle.
Разбейте ключевые идеи Build for Tomorrow на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Build for Tomorrow быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Build for Tomorrow через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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What if the worst thing that ever happened to you was actually the best? In 1348, the bubonic plague killed 60% of Europe's population-a catastrophe so profound it seemed like the end of civilization. Yet from this devastation emerged our modern economy. With labor suddenly scarce, surviving serfs gained unprecedented bargaining power. Employment contracts appeared for the first time, codifying that labor deserves compensation. Former serfs moved to cities, establishing the first true merchant class-opening banks, trading spices, creating textiles. This transformation laid the groundwork for capitalism and forever changed the relationship between workers and employers. History reveals a startling pattern: our most devastating moments often birth our greatest innovations. The Great Depression spawned Disney and HP. World War II gave us computers and jet engines. The 2008 crisis birthed Uber, Airbnb, and Square. Crisis shifts "the window on options we are willing to collectively take seriously," forcing us to higher ground we'd never have climbed voluntarily.