
Pulitzer-winner Michael Moss exposes how food giants engineer addictive "bliss points" in processed foods, manipulating our cravings like drugs. Endorsed by Michael Pollan as "Fast Food Nation for processed food," this James Beard Award winner reveals why your favorite snacks are impossible to resist.
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Walk into any supermarket and you're entering a carefully engineered battlefield. Every product on those shelves has been precision-crafted by food scientists wielding PhDs in psychology and chemistry, each formula optimized to bypass your body's natural "I'm full" signals. The bright packaging, the strategic shelf placement, even the gentle music overhead-none of it is accidental. Behind these everyday purchases lies a decades-long story of scientific manipulation that rivals Big Tobacco's playbook. What makes you reach for that particular cereal or snack isn't just preference-it's the result of millions spent discovering your brain's exact breaking point for pleasure. The question isn't whether you're being manipulated. It's whether you're ready to see how deep the formula goes.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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