
Why do some companies transform from average to exceptional? "Good to Great" reveals Jim Collins' groundbreaking 6-year study of 28 companies that achieved greatness. Endorsed by Coca-Cola executives and selling 4+ million copies, it introduces the revolutionary concepts of Level 5 Leadership and the Hedgehog Principle.
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What if everything we thought we knew about business success was wrong? Jim Collins' groundbreaking research reveals that the companies making the leap from good to great weren't led by celebrity CEOs with flashy strategies. Instead, they were guided by humble, determined leaders who focused on fundamentals. After studying companies that outperformed the general market by a factor of 6.9 over 15 years, Collins discovered that greatness doesn't come from charismatic leadership, cutting-edge technology, or dramatic innovation. It emerges from disciplined people making disciplined decisions consistently over time. This isn't just another business theory - it's a research-backed roadmap showing that the path to extraordinary results is accessible to any organization willing to embrace these counterintuitive principles.
Divida as ideias-chave de Good to Great em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Good to Great em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Good to Great através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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