
Discover how elite organizations expose their own vulnerabilities before enemies do. Zenko's "Red Team" reveals the six principles behind military and corporate adversarial thinking that's revolutionized cybersecurity. What blind spots are costing you right now that a "fearless skeptic" could identify?
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A small team within the Federal Aviation Administration spent years before 9/11 doing something extraordinary: they smuggled fake bombs past security screeners, slipped into restricted areas, and boarded aircraft undetected. They documented every vulnerability, filed every report, and sounded every alarm. No one listened. When the 9/11 Commission later investigated, they delivered a devastating verdict: this wasn't a system failure-it was a system designed for failure. The information existed. The warnings were clear. But institutional blindness proved fatal. This pattern isn't unique to aviation security. In 2014, General Motors recalled millions of vehicles with faulty ignition switches linked to at least 119 deaths. Employees had flagged the issue years earlier, but GM's culture encouraged watered-down language that obscured safety concerns. The problem wasn't missing information-it was an organization incapable of hearing bad news. Whether preventing terrorist attacks or avoiding market failures, institutions consistently fail to identify their own weaknesses. Red teaming offers a structured way to challenge plans, systems, and assumptions by adopting an adversarial perspective. Through stories of over 200 practitioners-from CIA directors to ethical hackers-we discover how organizations can overcome blind spots before disaster strikes.
Divida as ideias-chave de Red Team em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Red Team em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Red Team através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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