
Transform your product team from order-takers to innovators with "Empowered" - the bible of modern product management. Silicon Valley's most influential leaders swear by Marty Cagan's counterintuitive approach: ordinary people can build extraordinary products when given problems, not solutions.
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What separates Apple, Google, and Amazon from the thousands of companies struggling to innovate? It's not just talent or funding - it's how they structure their product teams. While most organizations treat technology as a cost center where engineers implement features requested by business stakeholders, the tech giants view technology as the very essence of their business. This fundamental mindset difference explains why some companies consistently disrupt industries while others play catch-up. When Jeff Bezos declared, "We are not a retailer; we are a technology company that happens to sell things," he wasn't being clever - he was revealing Amazon's core advantage. In traditional companies, engineers are kept distant from customers, designers make things "pretty" after decisions are made, and product managers track timelines rather than solve problems. Is it any wonder these teams feel demoralized? As one frustrated engineer at a major bank confided, "We're just order-takers. Nobody asks us what we think would actually solve the problem."
Divida as ideias-chave de Empowered em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Empowered em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

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Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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