
In "red helicopter," James Rhee reveals how kindness plus math transformed a failing retailer serving Black women into USA Today's #1 bestseller. His TED Talk-worthy formula challenges conventional business wisdom, proving compassion isn't just nice - it's profitable. Brene Brown's millions already know why.
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Imagine walking into a failing retail company weeks away from liquidation. Armed guards in the lobby. No Wi-Fi. Angry vendors. Employees in denial. Would you walk away or stay and fight? For James Rhee, the answer came from an unexpected place-a childhood memory of a red toy helicopter given to him by a classmate's father. This simple gift, received when he was just five years old, contained wisdom about human connection that would later guide his most important professional decision. After pursuing conventional success through Harvard, investment banking, and private equity, Rhee found himself standing in the grim headquarters of Ashley Stewart-a twice-bankrupt clothing retailer serving plus-size, predominantly Black women. In that moment, he surprised even himself by telling employees: "I think if we can center kindness and math in this company, we can get out of this mess together." This unlikely combination would become the foundation for one of retail's most remarkable turnarounds.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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