Hug Your Haters book cover

Hug Your Haters by Jay Baer Summary

Hug Your Haters
Jay Baer
3.85 (771 Reviews)
Business
Communication skill
Entrepreneurship
Visão Geral
Pontos Principais
Autor
Perguntas Frequentes

Overview of Hug Your Haters

In "Hug Your Haters," Jay Baer reveals the shocking gap between businesses and customers: 80% of companies believe they deliver outstanding service, yet only 8% of customers agree. Transform complaints into loyalty with the revolutionary H.O.U.R.S. method that's reshaping modern customer service.

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Principais Lições

1

The Customer Complaint Revolution: Your Greatest Untapped Asset

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Imagine a world where your angriest customers become your most loyal advocates. This isn't fantasy-it's the counterintuitive reality uncovered in groundbreaking research that's transforming how leading companies handle complaints. While most businesses view customer complaints as problems to minimize, forward-thinking organizations recognize them as their greatest untapped asset. The disconnect is staggering: 80% of businesses believe they deliver "superior" customer service, yet only 8% of customers agree. This gap represents both a crisis and an unprecedented opportunity. What separates beloved brands like Zappos and Nordstrom from their competitors isn't what they sell-it's how they respond when things go wrong. These companies understand a fundamental truth: your angriest customers aren't your biggest problem-ignoring them is. In today's hyperconnected world, every complaint is a chance to demonstrate your values to not just one customer, but potentially thousands of observers watching how you'll respond.

2

Customer Service as a Public Performance

3

The Psychology Behind Customer Complaints

4

The Financial Impact of Answering Every Complaint

5

The Two-Channel Response Strategy

6

Building a Hater-Hugging Organization

7

Embracing the Future of Customer Service

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Criado por ex-alunos da Universidade de Columbia em San Francisco

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@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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@Moemenn
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@Chloe, Solo founder, LA
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@Raaaaaachelw
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@Matt, YC alum
platform
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12
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
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254
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@djmikemoore
platform
star
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@Pitiful
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star
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