
Master the art of persuasion with "Thank You for Arguing," the New York Times bestseller that Pulitzer winner Joseph Ellis calls "Cicero meets David Letterman." Learn rhetoric's secrets used by everyone from TED speakers to politicians - even to avoid speeding tickets!
Sinta o livro através da voz do autor
Transforme conhecimento em insights envolventes e ricos em exemplos
Capture ideias-chave em um instante para aprendizado rápido
Aproveite o livro de uma forma divertida e envolvente
Imagine Mark Zuckerberg facing hostile congressional questioning about Facebook's privacy practices. What saved him wasn't just technical knowledge - it was his masterful use of rhetoric, an art form that has shaped human discourse for over 2,500 years. This ancient practice isn't just for politicians and CEOs; it's a hidden matrix surrounding us daily, influencing our decisions, changing our attitudes, and even goading us to buy things we don't need. Jay Heinrichs' "Thank You for Arguing" reveals how this powerful tool transforms social interactions and offers practical techniques to win arguments without raising your voice - a skill America's founders considered so essential they placed it at the center of higher education. When my teenage son leaves an empty toothpaste tube in the bathroom and I call him out, his sarcastic reply - "That's not the point, is it, Dad? The point is how we're going to keep this from happening again" - uses my own rhetorical teaching against me. By conceding his point ("You're right. You win"), I actually persuade him to get me new toothpaste. My concession makes him feel triumphant and benevolent, achieving the pinnacle of persuasion: not just agreement, but getting a teenager to do my bidding.
Divida as ideias-chave de Thank You for Arguing em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Thank You for Arguing em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Thank You for Arguing através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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