BeFreed
    Categories>Career & Business>Trust Call by Ryan Pereus | Sales and Business Leadership Podcast

    Trust Call by Ryan Pereus | Sales and Business Leadership Podcast

    16 min
    |
    |
    Apr 28, 2026
    BusinessCommunication skillPsychology

    Join Ryan Pereus on the Trust Call podcast to explore sales leadership and business development through the lens of trust-based selling and authentic growth.

    Trust Call by Ryan Pereus | Sales and Business Leadership Podcast

    Best quote from Trust Call by Ryan Pereus | Sales and Business Leadership Podcast

    “

    Cold calling isn't dead—it’s just more human now. As more of the world becomes automated and impersonal, the value of a real, authentic human connection actually goes up.

    ”

    This audio lesson was created by a BeFreed community member

    Input question

    Trust Call by Ryan Pereus

    Host voices
    Lenaplay
    Milesplay
    Learning style
    Deep
    Knowledge sources
    Trust Call | One of The Best Books on Cold Calling
    link
    https://superhumanprospecting.com/trust-call-best-books-on-cold-calling/
    H2H Method For Cold Phone Calls – The H2H Method
    link
    https://theh2hmethod.com/course/h2h-method-for-cold-phone-calls/
    How Ryan Pereus Uses 3 Objectives to Make Every Cold Call Count - How to Scale a Business
    link
    https://scale-business.captivate.fm/episode/how-ryan-pereus-uses-3-objectives-to-make-every-cold-call-count
    Trust Calling with The Cold Call CEO Ryan Pereus #042 - The Sales Consultant Podcast
    link
    https://player.captivate.fm/episode/f34c7163-23b8-43a1-bd39-1e635b04023e
    Trust Calling with The Cold Call CEO Ryan Pereus #042 - The Sales Consultant Podcast
    link
    https://player.captivate.fm/episode/f34c7163-23b8-43a1-bd39-1e635b04023e
    Bio – Ryan S. Pereus – Entrepreneur & Sales Development Leader
    link
    https://ryanpereus.com/about/

    Frequently Asked Questions

    Trust Call is a dedicated sales and business leadership podcast hosted by Ryan Pereus. The show focuses on the intersection of business development and integrity, exploring how professionals can achieve sustainable growth through trust-based selling. Listeners can expect deep dives into leadership strategies that prioritize long-term relationships over short-term gains, providing actionable insights for modern sales environments.

    Ryan Pereus is the host of the Trust Call podcast and a recognized voice in the fields of sales leadership and business development. With a focus on trust-based selling, Ryan shares his expertise to help professionals navigate the complexities of the modern marketplace. His approach emphasizes authenticity and strategic leadership, making him a valuable resource for anyone looking to improve their sales outcomes.

    The Trust Call podcast approaches sales leadership by emphasizing the importance of building genuine rapport and credibility with clients. Ryan Pereus discusses how business development is most effective when grounded in trust-based selling principles. By focusing on these core values, the podcast provides a roadmap for leaders to inspire their teams and foster a culture of excellence and reliability in every transaction.

    Discover more

    I would Like to learn more about cold calling

    I would Like to learn more about cold calling

    LEARNING PLAN

    I would Like to learn more about cold calling

    This learning plan is essential for sales professionals and entrepreneurs who want to transform cold calling from a source of anxiety into a reliable revenue driver. It combines psychological mastery with practical systems to ensure consistent success in high-stakes outreach.

    2 h 45 m•4 Sections
    Improve salesmanship

    Improve salesmanship

    LEARNING PLAN

    Improve salesmanship

    This plan is essential for professionals looking to move beyond basic tactics and master the science of influence. It benefits aspiring sales reps and seasoned account managers seeking to close high-value deals through trust-based relationships.

    2 h 28 m•4 Sections
    Inspire trust & win clients

    Inspire trust & win clients

    LEARNING PLAN

    Inspire trust & win clients

    In today's competitive marketplace, technical expertise alone is insufficient—clients choose professionals they trust. This learning plan is essential for consultants, service providers, salespeople, and any professional who needs to build credibility quickly and convert prospects into loyal clients. Whether you're an entrepreneur building your practice or a seasoned professional looking to elevate your client relationships, these skills are foundational to sustainable business growth.

    2 h 15 m•4 Sections
    Build Stronger Relationships

    Build Stronger Relationships

    LEARNING PLAN

    Build Stronger Relationships

    This plan is essential for anyone looking to move beyond surface-level interactions and master the mechanics of human connection. It is ideal for professionals, leaders, and individuals seeking to resolve conflict and build high-trust partnerships.

    2 h 38 m•4 Sections
    Communicate with authority and build trust

    Communicate with authority and build trust

    LEARNING PLAN

    Communicate with authority and build trust

    In today’s competitive landscape, the ability to project confidence and foster genuine trust is a critical differentiator for career advancement. This plan is designed for emerging leaders and professionals who need to refine their executive presence and handle challenging interpersonal dynamics with strategic skill.

    2 h 28 m•4 Sections
    Build rapport for merchant needs discovery

    Build rapport for merchant needs discovery

    LEARNING PLAN

    Build rapport for merchant needs discovery

    This learning plan is essential for sales professionals and account managers looking to move beyond transactional interactions. It provides the psychological and strategic framework needed to foster genuine merchant partnerships and master the art of consultative discovery.

    2 h 34 m•4 Sections
    Master small talk & handling objections

    Master small talk & handling objections

    LEARNING PLAN

    Master small talk & handling objections

    Effective communication is the foundation of professional success and meaningful relationships, yet most people struggle with initiating conversations, reading social cues, and handling resistance. This learning path is essential for professionals in sales, leadership, client-facing roles, or anyone looking to advance their career through stronger interpersonal skills and persuasive communication abilities.

    2 h 19 m•4 Sections
    Become an expert in outbound marketing

    Become an expert in outbound marketing

    LEARNING PLAN

    Become an expert in outbound marketing

    In an increasingly crowded digital landscape, mastering proactive outreach is essential for driving predictable growth. This plan is designed for sales professionals and entrepreneurs who want to transition from basic prospecting to building high-performance, automated outbound systems.

    2 h 48 m•4 Sections

    From Columbia University alumni built in San Francisco

    BeFreed Brings Together A Global Community Of 1,000,000 Curious Minds
    See more on how BeFreed is discussed across the web

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
    star
    star
    star
    star

    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
    platform
    comments
    96
    likes
    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
    platform
    star
    star
    star
    star
    star

    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

    @Jaded_Falcon
    platform
    comments
    201
    thumbsUp
    16

    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
    star
    star
    star
    star
    star

    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
    37
    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
    star
    star
    star
    star
    star

    From Columbia University alumni built in San Francisco

    BeFreed Brings Together A Global Community Of 1,000,000 Curious Minds
    See more on how BeFreed is discussed across the web

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
    star
    star
    star
    star

    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
    platform
    comments
    96
    likes
    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
    platform
    star
    star
    star
    star
    star

    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

    @Jaded_Falcon
    platform
    comments
    201
    thumbsUp
    16

    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
    star
    star
    star
    star
    star

    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
    37
    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
    star
    star
    star
    star
    star

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
    star
    star
    star
    star

    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
    platform
    comments
    96
    likes
    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
    platform
    star
    star
    star
    star
    star

    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

    @Jaded_Falcon
    platform
    comments
    201
    thumbsUp
    16

    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
    star
    star
    star
    star
    star

    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
    37
    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
    star
    star
    star
    star
    star

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
    star
    star
    star
    star

    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
    platform
    comments
    96
    likes
    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
    platform
    star
    star
    star
    star
    star

    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

    @Jaded_Falcon
    platform
    comments
    201
    thumbsUp
    16

    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
    star
    star
    star
    star
    star

    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
    37
    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
    star
    star
    star
    star
    star
    1.5K Ratings4.7
    Start your learning journey, now
    BeFreed App
    BeFreed

    Learn Anything, Personalized

    DiscordLinkedIn
    Featured book summaries
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    Trending categories
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    Celebrities' reading list
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    Award winning collection
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    Featured Topics
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    Best books by Year
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    Featured authors
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs other apps
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
    Learning tools
    Knowledge VisualizerAI Podcast Generator
    Information
    About Usarrow
    Pricingarrow
    FAQarrow
    Blogarrow
    Careerarrow
    Partnershipsarrow
    Ambassador Programarrow
    Directoryarrow
    BeFreed
    Try now
    © 2026 BeFreed
    Term of UsePrivacy Policy
    BeFreed

    Learn Anything, Personalized

    DiscordLinkedIn
    Featured book summaries
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    Trending categories
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    Celebrities' reading list
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    Award winning collection
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    Featured Topics
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    Best books by Year
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    Learning tools
    Knowledge VisualizerAI Podcast Generator
    Featured authors
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs other apps
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
    Information
    About Usarrow
    Pricingarrow
    FAQarrow
    Blogarrow
    Careerarrow
    Partnershipsarrow
    Ambassador Programarrow
    Directoryarrow
    BeFreed
    Try now
    © 2026 BeFreed
    Term of UsePrivacy Policy

    Key Takeaways

    1

    Section 1: Rethinking the Dial for Human Connection

    0:00
    0:31
    0:56
    1:13
    1:29
    2

    Section 2: The Philosophy of the Trust Umbrella

    1:46
    2:07
    2:25
    2:43
    3:01
    3:21
    3

    Section 3: The Four Elements of Cold Call Success

    3:39
    3:57
    4:04
    4:26
    4:34
    4:54
    5:09
    4

    Section 4: Three Objectives for Every Call

    5:29
    5:42
    5:59
    6:06
    6:20
    6:24
    6:37
    1:13
    5

    Section 5: Navigating the Gatekeeper with Empathy

    7:06
    7:20
    7:36
    7:44
    8:00
    1:13
    8:24
    6

    Section 6: When They Ask "Is This a Cold Call?"

    8:44
    8:54
    9:01
    9:13
    9:15
    9:33
    9:43
    10:04
    7

    Section 7: The Five H2H Frameworks for Success

    10:14
    10:27
    10:32
    10:47
    10:51
    11:11
    11:30
    11:43
    8

    Section 8: The Role of AI in Modern Outreach

    11:52
    12:05
    12:08
    12:28
    7:44
    13:00
    11:30
    9

    Section 9: A Practical Playbook for Your Next Call

    13:26
    13:41
    13:55
    14:07
    14:19
    14:37
    14:51
    15:04
    10

    Section 10: Closing Reflections on the Human Connection

    15:20
    15:39
    15:56
    16:11
    16:23
    16:36
    16:50

    More like this

    Cold Calling Sucks book cover
    Cold Calling Sucks
    Armand Farrokh & Nick Cegelski
    Master the art of cold calling with data-backed strategies, step-by-step guides, and industry-specific examples to boost your sales success.
    8 min
    The Psychology of the Sales Call book cover
    8 sales psychology principles (That make buyers say 'Yes!')9 Cold Calling Psychology Hacks To Win More Deals in 2024The Psychology of Selling Products & Services via PhoneSales Call Scripts That Work in 2026 (Data-Backed)
    8 sources
    The Psychology of the Sales Call
    Most buying decisions happen subconsciously before logic ever kicks in. Learn to navigate the brain’s resistance and build trust in the first seconds.
    25 min
    Cold Calling Success Through Strategic Unpreparedness book cover
    Smart CallingCold Calling Sucks (And That's Why It Works)Conversations That SellHow to Master the Art of Selling
    25 sources
    Cold Calling Success Through Strategic Unpreparedness
    Master the counterintuitive art of cold calling by leveraging curiosity over preparation. Learn how being 'unprepared' forces better listening, smarter questions, and genuine conversations that convert prospects into meetings - even when selling complex solutions like inventory management systems to
    25 min
    Building Trust in High-Ticket Consulting Sales book cover
    source 1source 2source 38 Strategies for Consultants to Build Trust and Deliver Value in 2024
    6 sources
    Building Trust in High-Ticket Consulting Sales
    Jackson and Eli explore proven strategies for building genuine trust when selling expensive consulting services. They break down the Trust Equation, discuss embracing client resistance, and share how to demonstrate value before the sale through authentic relationships rather than traditional sales t
    15 min
    Smart Calling book cover
    Smart Calling
    Art Sobczak
    Master the art of cold calling with proven techniques to overcome fear, boost confidence, and achieve sales success.
    9 min
    Phone Anxiety and the Science of Sales Calls book cover
    How to Improve Sales Calls: 8 Data-Backed Strategies | Coldread Blog7 Cold Call Anxiety Hacks to Feel and Sound More Confident | PhoneBurnerSales Call Anxiety: Quick Fixes + 2-Week Plan | SybillInbound vs. Outbound Call Centers: What’s the Difference?
    4 sources
    Phone Anxiety and the Science of Sales Calls
    Struggling with phone jitters? Move past empty pep talks and use call analytics and neuroscience to turn nervous energy into high-performance results.
    21 min
    Building Trust to Sell Intangible Consulting Services book cover
    source 1source 28 Strategies for Consultants to Build Trust and Deliver Value in 2024Secrets to Selling Intangible Products and Services - Business.com
    6 sources
    Building Trust to Sell Intangible Consulting Services
    Jackson and Eli explore the art of building trust when selling consulting services clients can't touch or see. They break down the Trust Equation, debunk sales myths, and share practical strategies for demonstrating value before the sale.
    14 min
    The Courage to Connect: Conquering Call Fear book cover
    Smart CallingResilienceFailing Forward
    3 sources
    The Courage to Connect: Conquering Call Fear
    Transform your fear of calls, vulnerability, and mistakes into your greatest growth allies. Discover ancient psychology behind modern fears and practical methods to build unshakeable confidence through mindful action.
    12 min