Jackson and Eli explore proven strategies for building genuine trust when selling expensive consulting services. They break down the Trust Equation, discuss embracing client resistance, and share how to demonstrate value before the sale through authentic relationships rather than traditional sales t

Trustworthiness equals Credibility plus Reliability plus Intimacy, all divided by Self-Orientation. The more focused you appear to be on your own goals rather than the client's, the less trustworthy you become.
Building trust with people you’re trying to sell high ticket consulting services to








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From Columbia University alumni built in San Francisco
