Learn how to turn your lived experience and existing knowledge into successful information products that solve real problems and build trust in the digital market.

Content is becoming cheap because of how much is out there, but trust is becoming more expensive than ever. People aren't necessarily looking for the most complex academic theory; they’re looking for someone who has solved a real, nagging problem and can show them the way out.
I'd like to focus on creating the best information products I can that resonate with a large audience








Turning your lived experience into a product starts by recognizing that the most successful information products are often hiding in plain sight. Instead of waiting for a lightning bolt of inspiration or complex academic theories, focus on the brilliance that feels easy to you. By identifying a real, nagging problem you have already solved, you can create content that resonates with others who are currently looking for a way out of that same situation.
In the current digital market, content is becoming cheap because of the sheer volume available to consumers. However, Jackson notes that trust is becoming more expensive than ever. People are no longer just looking for information; they are searching for someone they can trust to show them the way. By sharing your authentic lived experience and proven solutions, you build the necessary trust to stand out in a crowded marketplace.
Consumer search behavior indicates a massive opportunity for those looking to monetize their knowledge. For instance, approximately 59% of shoppers in the UK use search engines to research products before purchasing, proving that people are actively hunting for solutions to fill their knowledge gaps. When you position your expertise as a solution to these specific searches, you shift your perspective from simply selling a product to solving a real problem for your audience.
Many people hesitate to launch their ideas because they feel they aren't 'expert' enough, but Nia suggests this is a misconception. You don't need a lightning bolt of inspiration or high-level credentials to help others. The most effective products are often based on the practical knowledge you already possess. If you have solved a problem and can guide others through it, your lived experience provides all the expertise necessary to create a valuable product.
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
