
Edward de Bono's groundbreaking manual transforms creativity from mysterious talent to learnable skill. Used by global businesses and taught in schools worldwide, "Serious Creativity" introduced lateral thinking techniques that revolutionized problem-solving. What if your next breakthrough idea is just one provocative technique away?
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What if creativity wasn't a mysterious gift but a deliberate skill you could master? Edward de Bono's groundbreaking work challenges our fundamental assumptions about innovation. While most of us have been taught critical thinking, few have learned systematic creative thinking - yet in today's world, where competitors are equally lean and competent, creativity has become the essential competitive advantage. Organizations like IBM, DuPont, and Singapore's government have transformed their approach to innovation using de Bono's methods. The promise is revolutionary: instead of waiting for random inspiration, you can systematically generate brilliant ideas on demand, turning creativity from an unpredictable event into a reliable process.