What is *Trailblazer* by Marc Benioff about?

*Trailblazer* explores how businesses can drive social change by aligning profit with purpose, using Salesforce’s core values—**trust, customer success, innovation, and equality**—as a blueprint. Marc Benioff argues that companies must prioritize stakeholder capitalism, where success hinges on benefiting employees, customers, communities, and shareholders equally. The book shares practical frameworks like the **1-1-1 philanthropy model** and **V2MOM** strategy to build values-driven cultures.

Who should read *Trailblazer* by Marc Benioff?

This book is essential for **business leaders, entrepreneurs, and CSR professionals** seeking to integrate social responsibility into their operations. It also appeals to readers interested in **stakeholder capitalism**, corporate activism, or Salesforce’s growth journey. Benioff’s insights on balancing profit with purpose make it valuable for anyone navigating modern ethical business challenges.

Is *Trailblazer* by Marc Benioff worth reading?

Yes—ranked a *New York Times* bestseller, *Trailblazer* offers actionable strategies for building purpose-driven companies. Endorsed by Richard Branson and Jane Goodall, it blends personal anecdotes (e.g., Salesforce’s LGBTQ advocacy) with frameworks like **customer success metrics** and AI-driven innovation. Critics praise its focus on transparency and employee empowerment.

What are the key concepts in *Trailblazer*?

- **Stakeholder Capitalism**: Prioritizing employees, customers, and communities alongside shareholders. - **1-1-1 Model**: Donating 1% of equity, product, and employee time to philanthropy. - **V2MOM**: A goal-setting framework (Vision, Values, Methods, Obstacles, Measures). - **Fourth Industrial Revolution**: Leveraging AI and machine learning ethically.

How does *Trailblazer* redefine customer success?

Benioff argues that customer success requires **anticipating unspoken needs** through deep listening. For example, Salesforce improved navigation speed by analyzing user behavior to create proactive client alerts. He emphasizes aligning technology (like AI) with long-term customer outcomes, not short-term fixes.

What is the V2MOM strategy in *Trailblazer*?

V2MOM (Vision, Values, Methods, Obstacles, Measures) is Salesforce’s planning tool for prioritizing goals transparently. Key principles include ranking objectives by impact, simplifying language, and publishing plans company-wide. This fosters alignment and accountability across teams.

How does *Trailblazer* address corporate activism?

Benioff highlights Salesforce’s **Proposition C campaign** to tax companies for homelessness solutions and its threat to divest from Indiana over anti-LGBTQ laws. He advocates using economic influence to drive policy changes, calling this “the new capitalism”.

What quotes define *Trailblazer*’s message?

- **“Doing well by doing good is no longer just a competitive advantage—it’s a business imperative.”** - **“The gap between what customers want and what’s possible is vanishing.”** - **“Values are the bedrock of a resilient company culture.”**

트레일블레이저

변화를 위한 가장 위대한 플랫폼으로서의 비즈니스의 힘

마크 베니오프

3.82(2300 Reviews)

트레일블레이저 개요

Salesforce의 CEO 마크 베니오프의 저서 "트레일블레이저(Trailblazer)"는 비즈니스가 어떻게 놀라운 성공을 거두는 동시에 사회적 변화를 주도할 수 있는지 보여줍니다. 리처드 브랜슨과 제인 구달의 지지를 받은 이 선언문은 8,500개 이상의 기업이 1-1-1 자선 모델을 채택하도록 영감을 주었습니다. 이윤과 목적은 진정으로 공존할 수 있을까요?

전달 방식을 선택하세요

한 권의 책, 다양한 듣기 방식.

트레일블레이저의 같은 아이디어를 담았습니다. 나에게 맞는 목소리, 깊이, 속도를 고르고 언제든 바꿔 보세요.

1장

The Business of Blazing Trails: Where Values Meet Value

When Marc Benioff found himself unable to get out of bed one summer morning in 1996, he was living what most would consider a dream life. As Oracle's youngest vice president with all the trappings of success-money, status, and power-he nonetheless felt profoundly empty. This crisis led to a sabbatical in India where he encountered Amma, the "hugging saint," who offered him simple yet transformative wisdom: "In your quest to succeed and make money, don't forget to do something for others." This chance encounter planted the seed for what would become Salesforce, now a $120+ billion company that has fundamentally changed both the software industry and how businesses approach their role in society. Benioff's book "Trailblazer" has become required reading in business schools worldwide, with leaders like Apple's Tim Cook and Microsoft's Satya Nadella citing it as influential in reshaping their approach to corporate responsibility. At its core, the book delivers a revolutionary message that has only grown more relevant: in today's world, doing well by doing good isn't just admirable-it's essential for business success.

2장

Family Foundations: The Quiet Architects of Salesforce

The Sunday drives with his father Russell through San Francisco shaped Benioff's business philosophy more than he initially realized. As they loaded merchandise between his father's six dress shops in their 1970 Buick station wagon, young Marc observed his father's meticulous approach-gathering sales data, strategically moving popular items between locations, and maintaining impeccable integrity in all operations. Russell Benioff, descended from Russian immigrants in the fur trade, embodied old-school business values, serving simultaneously as CEO, CFO, buyer, marketing director, and sales head for his Stuart's Apparel stores. While Marc respected his father's dedication, he knew early that retail wasn't his path. Unlike his father's analog approach, Marc was captivated by technology from age four when he dismantled the family telephone. By twelve, he'd moved to the basement to pursue his passion for computers, writing his first program at fifteen and founding Basic Computers at sixteen. Despite their differences, his father's principles profoundly influenced Salesforce's DNA. Those Sunday drives showcased Russell's unwavering integrity, strong work ethic, and genuine commitment to employees and customers. Watching his father struggle with analog business operations sparked what would become Salesforce's founding vision-cloud-based software that would free small business owners from tedious administrative burdens. His father's genuine concern for customers explains why "customer success" became a core Salesforce value, while his emphasis on pristine accounting shaped Marc's commitment to trust and transparency. If his father provided Salesforce's pragmatic foundation, his maternal grandfather Marvin Lewis supplied its ambitious spirit. As a prominent attorney and San Francisco city supervisor, "Grandpa Marvin" would parade young Marc through downtown, pointing out civic projects with his favorite theme: progress. His commitment to the common good inspired Salesforce's founding pledge to donate 1% of product, equity, and employees' time to nonprofits. From him, Marc learned that true meaning comes from ensuring your work contributes to something beyond profit.

들리는 모든 단어를 눈으로 확인하세요

트레일블레이저의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

3장

Values as Business Strategy: The Indiana Turning Point

In 2015, Benioff faced a defining moment that tested Salesforce's values when Indiana passed the Religious Freedom Restoration Act, legislation that would allow business owners to discriminate against LGBTQ customers. As head of a company approaching $10 billion in annual revenue, he was proud of the culture built on trust, customer success, and innovation-but this situation demanded more. When Scott McCorkle, CEO of Salesforce Marketing Cloud based in Indianapolis, called about the discriminatory legislation, employees were demanding action. Though challenging a state government felt like unfamiliar territory, Benioff took to Twitter announcing Salesforce would "dramatically reduce our investment in IN." Other business leaders joined the fight, and within days Governor Pence signed a revised bill preventing discrimination. This became a pivotal moment for Salesforce. Employees had tested whether their CEO would stand on principle regardless of consequences. Far from hurting the business, the principled stand strengthened the company's culture and raised its profile. The Indiana situation proved that no single person controls a company's moral compass-if leadership won't act, employees will demand accountability. In 2016, when planning an event for their most advanced practitioners, Sarah Franklin suggested calling these community members "trailblazers." She described them as people who "want to learn, to better the world, aren't afraid to explore, crave innovation, enjoy solving problems and giving back... people that care about culture and diversity." The term caught fire, becoming the theme of Benioff's next Dreamforce keynote. But the trailblazer mindset extends beyond technology-they're people with convictions who speak up, who ring alarm bells when they see discrimination, who believe in building a better future. This collective mindset had become the focal point of Salesforce's culture, liberating people from merely accepting the world as it is. In years ahead, the principles businesses live by would prove essential to their success-not just because responsible corporate citizenship is right, but because consumers increasingly demand it.

4장

Trust: The Foundation That Makes Everything Possible

Benioff's relationship with Toyota began in 1982 when he bought his first car-a black Supra. Over time, his appreciation for the company evolved from visceral to intellectual as he admired their commitment to quality and kaizen (continuous improvement). So it was heartbreaking to watch Toyota's 2010 press conference addressing safety recalls affecting 8 million vehicles. As the world's largest automaker, Toyota had put growth before trust, as CEO Akio Toyoda acknowledged: "We pursued growth over the speed at which we were able to develop our people and our organization." His humble apology-bowing before reporters and taking personal responsibility-demonstrated commitment to restore trust. Having established Salesforce's first international office in Japan, Benioff had developed deep connections there. When Toyoda-san agreed to meet him in Hawaii, he proposed "Toyota Friend"-a social network connecting drivers to the Toyota community, dealerships and the company. Meeting in Benioff's beach home rather than a corporate conference room built immediate rapport. "A car should be like a trusted friend," Benioff explained. Though ahead of its time, the concept eventually helped Toyota shift from car-centric to customer-centric relationships that engender trust. In fall 2018, at a Business Council meeting in Detroit, CEOs of Fortune 100 companies discussed the urgent issue of eroding institutional trust. The 2018 Edelman Trust Barometer revealed that 70% of respondents identified building trust as a CEO's primary responsibility, even ahead of producing quality products. By 2019, this figure had grown to 76% expecting CEOs to take stands on challenging issues. Though not a household name like Google or Facebook, Salesforce has worked hard to be knowable and transparent. From its beginnings, the company asked customers to trust them with sensitive data stored in "the cloud"-a radical concept in 1999. Their subscription model made it easy for customers to leave if they weren't reliable. In their early days, Salesforce occasionally suffered system-wide glitches. Like most companies, they initially tried to hide these problems. During one management offsite in 2005, Parker Harris received urgent news: "Our site is down." After ninety minutes of frantic customer calls without satisfactory answers, Parker proposed a bold solution: "Let's tell everyone exactly what's happening in real time." Many executives resisted showing vulnerabilities, but they ultimately created trust.salesforce.com, providing real-time information on system performance, maintenance, and security issues. They've continued expanding transparency by sharing product roadmaps and plans with customers. Vulnerability is scary, but it makes you stronger and builds competitive advantage.

트레일블레이저에서 더 많은 것을 얻으세요

매일 새로운 인사이트를 10만 개 이상의 레슨에서 만나보세요
단어가 강조되어 오디오와 실시간으로 동기화됩니다
내 라이브러리를 저장하고 모든 기기에서 이용하세요

5장

Customer Success: The Heart of Sustainable Growth

In 2013, Benioff received an urgent call from his personal financial adviser at Merrill Lynch-not about his portfolio, but to warn him that Salesforce was about to lose their business. This wasn't just any client; Merrill Lynch was their single biggest customer, whose adoption six years earlier had been a major coup. The problem was brutally simple: their advisers hated the software. It was too slow and unintuitive, with simple tasks requiring multiple clicks and long wait times. At a company-wide meeting, Merrill's COO had suggested dropping Salesforce, prompting enthusiastic applause from thousands of advisers. This crisis threatened not just the Merrill account but potentially their entire enterprise business. Soon after, Merrill's CIO placed Salesforce in "containment," meaning they could conduct no new business with them or their parent company, Bank of America, until issues were fixed. Benioff immediately enlisted Simon Mulcahy, a former British Army officer and innovation expert, to spearhead a "Get Well" program. Simon began visiting Merrill Lynch offices nationwide to identify specific problems, but found that advisers' individual complaints didn't seem to explain their intense collective frustration. Simon realized the advisers weren't telling the full story. When he stopped asking about software glitches and instead asked about their broader challenges, the truth emerged. They didn't need faster navigation; they needed smarter "tasks" that could trigger proactive alerts about clients and guide them to useful market data. By tackling the problems behind the problems, Salesforce could engineer solutions they couldn't have imagined. Salesforce was one of the first companies to make "customer success" a core value, but they knew values mean nothing unless they translate into action. One of their most powerful expressions of this principle is Dreamforce, their annual gathering that's grown from a modest conference into a global phenomenon. What started in 2003 with just over 1,000 attendees (Benioff was so worried about empty seats he asked their conference chair to remove 200 chairs!) has exploded into an event that draws 170,000 participants from 90 countries, with another 15 million following online. While technically a software conference, Dreamforce has evolved into something more akin to a family reunion and ideas festival. Today's Dreamforce is less about Salesforce and more about celebrating customers. The 2,700+ educational sessions are largely led by customers, not employees. Participants come to acquire new skills, discuss broader technology trends, and inspire others to elevate their businesses and careers. This community has created a virtuous circle of growth-people who become successful using Salesforce products want others to join them.

6장

Innovation: The Engine of Sustainable Relevance

In summer 2015, Benioff gathered a dozen of Salesforce's top engineers for a meeting with just two letters in the subject line: AI. He announced they were launching a companywide project to infuse artificial intelligence into every product in their portfolio, tasking them with harnessing all company talent to achieve this. If the microprocessor defined the late twentieth century, AI and machine learning were poised to become the signature advancements of the twenty-first. Though still embryonic, AI was already performing specialized tasks like predictive searches, fraud detection, and language translation. First-generation AI devices like Siri and Alexa were answering basic questions and controlling home appliances. The great promise of AI wasn't just efficiency-it was the possibility of doing almost everything better. Companies could analyze massive data troves to uncover patterns human brains couldn't detect, tailoring communications with exacting precision and making astonishingly accurate predictions. Salesforce wanted to build an AI tool for business that customers could easily customize using clicks, not code, handling billions of interactions on various devices. But with no blueprint, they faced their tallest mountain yet. Benioff set a deadline: Dreamforce 2016, less than a year away. Benioff's first great role model was Albert Einstein-not just for his genius, but for his moral conviction and childlike wonder. His rare combination of knowledge, intuition, and insatiable curiosity represented an almost impossible ideal. When they set up Salesforce's first office, they worked under Einstein's watchful gaze. Steve Jobs became Benioff's next role model. They'd met during a 1984 Apple internship, where Benioff had somehow parlayed a software complaint into a job despite minimal programming experience. They shared a love for technology and Eastern philosophy, and Jobs became a mentor. In 2003, feeling stuck despite Salesforce's progress ($50 million revenue, 400 employees), Benioff visited Jobs at Apple headquarters. After critiquing their software, Jobs gave him three pieces of advice: "be mindful and project the future," land a big account to grow "10x in twenty-four months or you'll be dead," and build an "application ecosystem." By 2014, Salesforce acquired RelateIQ, whose software captured data from users' communications to provide automatic insights. Their opportunity scoring tool became a huge productivity boost for Salesforce's sales team by 2016, analyzing data patterns to predict which sales opportunities were most likely to close. As their AI initiative grew, Benioff named it "Einstein"-fitting for "the world's smartest CRM." A small team of brilliant engineers worked around the clock in a makeshift lab beneath a furniture store in Palo Alto. They formally introduced Salesforce Einstein at Dreamforce 2016, and continued advancing their AI capabilities by acquiring top talent like Bret Taylor (former Facebook CTO who created the Like button) and Richard Socher (renowned AI researcher).

들리는 모든 단어를 눈으로 확인하세요

트레일블레이저의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

7장

Equality: The Fourth Pillar of Sustainable Business

In March 2015, when Salesforce's employee success chief Cindy Robbins arrived at Benioff's home with executive Leyla Seka, they came with a serious concern about gender pay inequality. Cindy wanted his commitment that if they found disparities, they would fix them immediately regardless of cost. Though he worried about the potential financial impact, Benioff agreed because equality is both fair and good business. Their comprehensive audit revealed a widespread pay gap throughout every division and region of Salesforce. They spent $3 million adjusting salaries upward for 6% of employees, mostly women. A year later, they needed to spend another $3 million after acquiring companies with their own pay practices. Eventually, their total investment reached $8.7 million addressing differences in pay based on gender, race, and ethnicity. Beyond pay, they tackled unconscious bias through workshops and inclusive hiring procedures. Benioff learned this personally when his wife pointed out how he had treated a female executive differently during a presentation. These efforts helped Salesforce earn the top spot on Fortune's best companies to work for and attract outstanding female talent. Benioff realized gender discrimination requires different tactics than his previous equality advocacy. Rather than using his voice amplified by Twitter as he had against LGBTQ discrimination legislation, addressing the gender pay gap demanded meticulous data analysis, uncomfortable questions, and examining unconscious behaviors. The wage gap isn't the result of a single bill or policy but unfolds quietly in conference rooms where decisions get made, usually by men. In 2018, reading Emily Chang's "Brotopia" helped Benioff understand that sexual harassment was a symptom of a larger systemic problem in organizational culture. He continued learning about unconscious bias, sometimes through his own mistakes. When he hugged a female executive on stage after shaking hands with male executives, his wife pointed out this differential treatment. After declaring equality as a core value at their executive leadership meeting, Benioff committed to accelerating efforts toward gender equality, LGBTQ equality, racial equality, and equal pay. He hired Tony Prophet as their first Chief Equality Officer, reporting directly to him, to champion equality initiatives within Salesforce and among stakeholders. They established partnerships with organizations like College Track, Management Leadership for Tomorrow, Code.org, and PepUp Tech to help underserved communities access education and careers in tech. Their Futureforce recruiting program focuses on attracting diverse talent, with 43% of new U.S. hires being women or underrepresented minorities.

8장

Ohana: The Secret Ingredient of Sustainable Culture

While entrepreneurial instincts may drive company creation, they make poor guides for defining culture. What's truly needed are principles that explain why and how you want to build your company. A company consists of people on a shared mission, and your approach to that mission stems directly from your culture. Salesforce's cultural journey has led them to unexpected challenges, from taking stands on social issues like Indiana's discriminatory law to addressing unequal pay and confronting ethical questions about how their products are used by government agencies. These situations have tested and ultimately strengthened their values. Creating culture isn't about drawing a tight circle of trust around employees and customers-it's about widening that circle as much as possible. The "secret" to their culture is how living their values creates a true sense of belonging through shared commitment to volunteerism, giving back, and serving customers. New employees are welcomed into the Ohana on their first day with orientation that emphasizes values and culture. After receiving their Salesforce badge, backpack, and computer, they spend the afternoon doing community service-showing them immediately that their values are living values, not just words on a slide. A month later, they attend "Becoming Salesforce," a daylong boot camp with executive speakers and product overviews. After experiencing burnout at Oracle, Benioff made employee health and wellness a top priority. When the company passed 25,000 employees, data from healthcare claims showed rising behavioral health issues linked to stress. Their HR team consulted with psychiatric experts and developed "Camp B-Well" with four pillars: Nourish (healthy eating), Revive (sleep and unplugging), Move (physical exercise), and Thrive (mental health). When Thich Nhat Hanh and thirty monks stayed at Benioff's home during his recovery from a stroke, he invited them to Salesforce offices. They were unimpressed, noting everyone was "talking all the time, working all the time." When Brother Spirit's seven-hour meditation session "sold out" among employees, Benioff knew they needed to integrate mindfulness into their culture. Working with researcher Brene Brown revealed that fear of speaking up or delivering bad news was threatening their culture. Creating psychological safety-where people trust one another and speak their minds-is essential for smart risk-taking and problem-solving. Despite their growth and success, Salesforce maintains the youthful enthusiasm and trailblazing spirit of a startup. Fun and play are integral to their culture-not just to make work enjoyable, but because they improve how people work by reducing tension, restoring focus, and cultivating a beginner's mind.

트레일블레이저에서 더 많은 것을 얻으세요

매일 새로운 인사이트를 10만 개 이상의 레슨에서 만나보세요
단어가 강조되어 오디오와 실시간으로 동기화됩니다
내 라이브러리를 저장하고 모든 기기에서 이용하세요

9장

Giving Back: The Sustainable Path to Looking Forward

During a visit to Visitacion Valley Middle School, which Salesforce had "adopted," Benioff witnessed middle-schoolers proudly demonstrating projects they'd created with the company's employees' help-from "smart" mirrors displaying news and weather to selfie booths and musical instruments made from wired slime. Product innovation manager Kim Chouard exemplified their volunteer spirit by running an after-school coding club teaching computer science, programming, and 3D printing to underserved students. The impact was profound: one parent asked which high school had the best coding program-a question the principal had never heard before. This experience reinforced that while all giving back is important, nothing is more powerful than sharing knowledge and learning. Every dollar and minute spent delivering knowledge to young people is an investment in future innovation and tomorrow's workforce. Their partnership with Bay Area schools focuses on equal opportunity in education, but Benioff learned that schools need people to show up and care-through mentoring, teaching, or even painting-more than they need donations. A year after launching Salesforce, they hired Suzanne DiBianca to build their philanthropic arm despite her initial skepticism about tech founders' charitable intentions. Benioff convinced her that giving back was integral to their core values-building trust, driving innovation, and fighting inequality. After studying models from companies like Ben & Jerry's, eBay, and Timberland, they created the 1-1-1 model: donating 1% of equity, 1% of product, and 1% of employees' time to their nonprofit foundation. This wasn't random philanthropy but a structured approach embedded in their culture from day one. Every employee receives seven paid volunteer days annually, with the freedom to choose their causes. Their "democratized" approach to giving has resulted in volunteers working everywhere from local food banks to Tibetan refugee camps. During disasters like Haiti's earthquake or Hurricane Maria, they provide both financial support and technology solutions to aid workers. With AI and robotics transforming workplaces globally, workforce development has become a Salesforce priority. The World Economic Forum reports over 50% of employees will need significant re-skilling by 2022, with one in four workers already reporting skills mismatches in their current jobs. To scale giving back, they created Pledge1percent.org, which provides a framework for companies to donate 1% of employee time, product, and profit or equity to charity. Over 8,500 companies across 100 countries-including Yelp, TripAdvisor, Glassdoor, and Twilio-have joined, generating over $1 billion through the 1-1-1 model.

10장

The Activist CEO: Leading with Purpose in a Complex World

In late 2018, Benioff decided to tackle San Francisco's chronic homelessness crisis that had grown worse than ever before. With 7,500 individuals and 1,200 families homeless in a city crackling with innovation and wealth, the contrast between their soaring Salesforce Tower and the suffering on the streets below was both embarrassing and unsustainable. The tech industry, including Salesforce, bears significant responsibility for this crisis. Their highly-paid workforce has driven real estate prices to astronomical levels, with average one-bedroom apartments renting for nearly $3,700 and median home prices reaching $1.6 million, effectively eliminating affordable housing for the middle class. Despite years of partnering with charitable organizations and city officials to address homelessness, education and public health, the problem only worsened. San Francisco needed systemic change through consistent funding that only for-profit businesses could provide. Benioff decided to publicly support Proposition C, a ballot measure that would apply a 0.5% tax to the city's largest businesses to generate $300 million annually for homeless services. As San Francisco's largest employer, he believed they needed to stake a clear position: were they for the homeless or just for themselves? Despite opposition from nearly every tech CEO in the city, he campaigned vigorously for Prop C, speaking at rallies, hosting events with activists, and becoming a vocal advocate on local and national media. He saw this as his responsibility as a CEO-protecting their community is as much a business priority as delivering innovative technology. His Twitter exchange with Jack Dorsey became the turning point for Proposition C. When Dorsey tweeted his opposition to the homeless tax measure, Benioff immediately challenged him publicly about his personal and corporate contributions to homeless initiatives. He pointed out that Dorsey's companies had benefited from special tax breaks while giving nothing back to address homelessness. Though media coverage was mixed-some publications criticized his approach as antagonistic-the public confrontation transformed Prop C into the ballot's hottest issue. On November 6, it passed with 61% support, securing $300 million annually for homeless services, shelter beds, housing units, and mental health treatment. The victory prompted other tech companies to take action: Airbnb committed $5 million to homelessness, Twilio's CEO donated $1 million, and in Seattle, Microsoft and Amazon launched housing initiatives. The opening of Salesforce Tower in January 2018 represented more than just a corporate milestone. This 61-story structure symbolized their permanent commitment to San Francisco, honoring Benioff's grandfather Marvin Lewis's belief in urban progress. Far from a monument to ego, the tower expressed their dedication to transparency and their core value of trust. As Klaus Schwab's concept of the "Fourth Industrial Revolution" illuminates our current technological transformation, Benioff believes we're approaching a Fifth Industrial Revolution focused on harnessing progress for the common good. Today's workers, especially younger generations, seek higher purpose in their work. The question for businesses is no longer just "Are we doing well?" but "Are we doing good?" Being a true trailblazer means taking the long view-not just five years ahead but fifty or a hundred-and creating a better world for future generations of stakeholders.

★★★★★

트레일블레이저 완독을 축하합니다

100만 명 이상의 학습자가 사랑합니다

“23일째 매일 사용하고 있어요. 이제 제 일상의 한 부분이 되었습니다.”

jayallen

트레일블레이저의 핵심 주제

stakeholder capitalism
corporate social responsibility
values-driven leadership
philanthropic business models
ethical technology

트레일블레이저의 명언

Doing well by doing good isn't just admirable-it's essential for business success.
Progress.
Employees had tested whether their CEO would stand on principle regardless of consequences.
People that care about culture and diversity.
A car should be like a trusted friend.

트레일블레이저의 등장인물

Marc BenioffAuthor and founder of Salesforce
Russell BenioffMarc's father and owner of Stuart's Apparel
Marvin LewisMarc's grandfather and San Francisco supervisor
Scott McCorkleCEO of Salesforce Marketing Cloud
Sarah FranklinExecutive who coined the term 'trailblazer'

저자 소개

마크 러셀 베니오프(Marc Russell Benioff)는 세일즈포스(Salesforce)의 창립자이자 CEO이며, 뉴욕 타임스 베스트셀러인 *트레일블레이저: 변화를 위한 가장 위대한 플랫폼으로서의 비즈니스의 힘(Trailblazer: The Power of Business as the Greatest Platform for Change)*의 저자입니다.

클라우드 컴퓨팅의 선구자이자 윤리적 자본주의의 옹호자인 베니오프는 세일즈포스를 세계 1위 CRM 플랫폼으로 성장시킨 25년 이상의 경험을 바탕으로, 기업 리더십에 대한 통찰력과 사회적 책임이라는 주제를 결합합니다. 그의 전작인 클라우드 뒤에서(Behind the Cloud) (2009)는 세일즈포스의 파괴적인 성장을 기록하고 있으며, SaaS 혁신의 필수 사례 연구로 남아 있습니다.

베니오프는 세계경제포럼(World Economic Forum) 제4차 산업혁명 센터의 의장을 맡고 있으며, 6억 5천만 달러 이상의 보조금과 800만 시간의 직원 봉사 활동을 이끌어낸 1-1-1 자선 모델을 공동 창립했습니다. *타임(TIME)*지의 소유주이자 이해관계자 자본주의의 목소리 높은 옹호자로서, 그는 기술 윤리와 기후 행동에 관한 글로벌 토론에 빈번하게 참여하고 있습니다.

트레일블레이저는 뉴욕 타임스 베스트셀러 3위로 데뷔했으며, 와튼 스쿨과 스탠퍼드 대학교 MBA 프로그램의 필수 권장 도서입니다.

트레일블레이저 요약 다운로드

트레일블레이저 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.

다른 사용자들도 좋아한 책

Behind the cloud

Marc R. Benioff and Carlye Adler

What You Do Is Who You Are

Ben Horowitz

Good for Business

Andrew Benett et al.

Start Something That Matters

Blake Mycoskie

Startup CEO

Matt Blumberg

Be Fearless

Jean Case

The Business of Good

Jason Haber

The Heart of Business

Hubert Joly

이 책에 대한 FAQ

더 알아보기

학습 계획

The Billion-Pound Blueprint

This blueprint is essential for ambitious entrepreneurs and executives aiming to transition from a successful model to a market-dominating empire. It provides the strategic roadmap for scaling operations without compromising the core integrity of the business.

45 m•3 섹션

학습 계획

The Billionaire Mindset: From Frustration to Manifestation

This plan is designed for ambitious professionals feeling stuck in their current career trajectory. It bridges the gap between emotional intelligence and strategic execution, making it essential for anyone ready to transition from frustration to high-level success.

3 h•4 섹션

학습 계획

The Founder's Personal Brand Playbook

Founders often struggle with the internal pressures of perfectionism and anxiety that hinder their public presence. This playbook is designed for entrepreneurs who need to transform their communication from reactive to authoritative through psychological mastery and structured frameworks.

1 h 36 m•4 섹션

학습 계획

Inspiring Entrepreneur Models

This learning plan is essential for aspiring entrepreneurs and business builders who want to move beyond theory and learn from proven success models. It's designed for anyone ready to launch their own venture or scale an existing business, combining inspirational stories with actionable frameworks across every stage of the entrepreneurial journey.

5 h 45 m•4 섹션

학습 계획

Entrepreneurship

This comprehensive guide is designed for aspiring founders and leaders looking to transition from initial idea to a scalable enterprise. It provides the essential roadmap for navigating the high-stakes journey of building, funding, and leading a modern business.

5 h 18 m•4 섹션

학습 계획

Zero to One for Young Founders

This plan is essential for aspiring entrepreneurs who want to build companies that create something entirely new rather than just iterating on existing ideas. It is designed for young founders seeking to master the strategic mechanics of vertical progress and long-term planning.

1 h 30 m•3 섹션

학습 계획

The Unshakable Founder Mindset

This learning plan is designed for ambitious entrepreneurs who need to balance mental fortitude with aggressive market disruption. It combines ancient philosophy with modern scaling strategies to help founders build resilient, inclusive, and high-growth companies.

1 h 30 m•3 섹션

학습 계획

The Existentialist Roadmap to Freedom

This plan is essential for individuals feeling trapped by societal expectations or existential dread, offering a path to radical self-ownership. It is designed for deep thinkers and aspiring leaders who want to build a life of authenticity and purpose beyond conventional norms.

2 h•4 섹션

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

지금 바로 학습 여정을 시작하세요

10장

트레일블레이저

개요트레일블레이저 개요

한 권의 책, 다양한 듣기 방식.

The Business of Blazing Trails: Where Values Meet Value

Family Foundations: The Quiet Architects of Salesforce

들리는 모든 단어를 눈으로 확인하세요

Values as Business Strategy: The Indiana Turning Point

Trust: The Foundation That Makes Everything Possible

트레일블레이저에서 더 많은 것을 얻으세요

Customer Success: The Heart of Sustainable Growth

Innovation: The Engine of Sustainable Relevance

들리는 모든 단어를 눈으로 확인하세요

Equality: The Fourth Pillar of Sustainable Business

Ohana: The Secret Ingredient of Sustainable Culture

트레일블레이저에서 더 많은 것을 얻으세요

Giving Back: The Sustainable Path to Looking Forward

The Activist CEO: Leading with Purpose in a Complex World

트레일블레이저 완독을 축하합니다

트레일블레이저의 핵심 주제

트레일블레이저의 명언

트레일블레이저의 등장인물

저자 소개

트레일블레이저 요약 다운로드

다른 사용자들도 좋아한 책

이 책에 대한 FAQ

What is Trailblazer by Marc Benioff about?

Who should read Trailblazer by Marc Benioff?

Is Trailblazer by Marc Benioff worth reading?

What are the key concepts in Trailblazer?

더 알아보기

1,000,000+ curious minds.

1,000,000+ curious minds.

한 권의 책, 다양한 듣기 방식.

The Business of Blazing Trails: Where Values Meet Value

Family Foundations: The Quiet Architects of Salesforce

들리는 모든 단어를 눈으로 확인하세요

Values as Business Strategy: The Indiana Turning Point

Trust: The Foundation That Makes Everything Possible

트레일블레이저에서 더 많은 것을 얻으세요

Customer Success: The Heart of Sustainable Growth

Innovation: The Engine of Sustainable Relevance

들리는 모든 단어를 눈으로 확인하세요

Equality: The Fourth Pillar of Sustainable Business

Ohana: The Secret Ingredient of Sustainable Culture

트레일블레이저에서 더 많은 것을 얻으세요

Giving Back: The Sustainable Path to Looking Forward

The Activist CEO: Leading with Purpose in a Complex World

트레일블레이저 완독을 축하합니다

다른 사용자들도 좋아한 책

더 알아보기

트레일블레이저 개요