What is *Behind the Cloud* by Marc Benioff about?

*Behind the Cloud* chronicles Salesforce.com’s journey from a 1999 startup to a cloud computing pioneer that revolutionized enterprise software. Marc Benioff details unconventional strategies like staging PR stunts, leveraging viral marketing, and adopting a customer-centric "no software" mantra. The book also introduces Salesforce’s 1-1-1 philanthropy model, which allocates 1% of equity, product, and employee time to social causes.

Who should read *Behind the Cloud*?

Entrepreneurs, tech leaders, and business strategists seeking insights into disruptive innovation will benefit most. It’s particularly valuable for SaaS founders aiming to scale ethically, marketers studying viral growth tactics, and executives navigating industry transitions to cloud-based models.

Is *Behind the Cloud* worth reading?

Yes—it combines actionable entrepreneurial wisdom with Salesforce’s documented playbook. Benioff’s 111 tactical "plays" offer concrete steps for differentiation, funding, and global expansion. Real-world examples like the "End of Software" campaign and multitenancy architecture explanations make it practical for modern tech builders.

What are the key business lessons from *Behind the Cloud*?

- **Differentiation**: Position against incumbents (e.g., Salesforce vs. Siebel) by reframing industry norms. - **Viral Marketing**: Use staged events and media partnerships to generate buzz without large budgets. - **Customer Advocacy**: Build fanatical user loyalty through free trial programs and community forums.

How does the 1-1-1 philanthropy model work?

Salesforce’s model dedicates 1% of equity, 1% of product value, and 1% of employee hours to charitable causes. This framework—later adopted by 8,500+ companies via Pledge 1%—proves that profit and purpose can coexist.

What marketing strategies does Benioff recommend?

- **Event Shock Tactics**: Stunt protests at competitor conferences to grab headlines. - **Media Metaphors**: Simplify messaging with comparisons like "Salesforce is Amazon meets Siebel". - **Viral Trials**: Offer free access to turn users into evangelists.

What is multitenancy, and why was it revolutionary?

Multitenancy—a single cloud infrastructure serving multiple clients—slashed costs by 90% compared to legacy systems. This innovation became the foundation for modern SaaS scalability and profitability.

How did Salesforce approach global expansion?

The company prioritized localization (e.g., Japanese-language support at launch) and leveraged strategic partnerships with local telecom providers to enter markets like Europe and Asia ahead of competitors.

비하인드 더 클라우드

Salesforce.com이 아이디어에서 시작해 어떻게 10억 달러 규모의 기업으로 성장했는지, 그리고 어떻게 산업을 혁신했는지에 대한 숨겨진 이야기

마크 베니오프, 칼리 애들러

비하인드 더 클라우드 개요

클라우드 컴퓨팅이 주류가 되기 전, 마크 베니오프는 460억 달러 규모의 산업 혁명을 일으켰습니다. "비하인드 더 클라우드(Behind the Cloud)"는 세일즈포스닷컴이 닷컴 버블 붕괴에서 어떻게 살아남았는지, 그리고 오늘날 거대 기술 기업들이 모방하는 고객 중심 전략을 어떻게 개척했는지를 보여줍니다. 전통적인 소프트웨어 없이 그의 억만달러 제국을 건설한 역발상적 접근 방식은 무엇이었을까요?

전달 방식을 선택하세요

한 권의 책, 다양한 듣기 방식.

비하인드 더 클라우드의 같은 아이디어를 담았습니다. 나에게 맞는 목소리, 깊이, 속도를 고르고 언제든 바꿔 보세요.

1장

From Disruptor to Billion-Dollar Cloud Pioneer

What if you could transform an industry by completely reinventing its business model? That's exactly what Marc Benioff did when he founded salesforce.com in 1999. While on sabbatical in Hawaii, swimming with dolphins and contemplating his future after a successful career at Oracle, Benioff had a revolutionary vision: delivering business software as a service over the internet instead of through expensive, complex installations. This "No Software" approach would eventually create an entirely new industry-cloud computing-and grow into a billion-dollar enterprise that fundamentally changed how businesses operate. Behind the Cloud chronicles this remarkable journey, offering 111 "plays" that any entrepreneur can use to build a successful, purpose-driven company. The book has become required reading in business schools worldwide and has influenced countless tech entrepreneurs, including the founders of companies like Slack and Zoom. Even former President Barack Obama has cited Benioff's integrated philanthropy model as an example of how businesses can be forces for positive change while still delivering exceptional financial returns.

2장

Turning a Simple Idea into a Revolutionary Business Model

In early 1999, Marc Benioff was a successful Oracle executive feeling increasingly constrained by corporate life. During a sabbatical in Hawaii, he began envisioning a radical new approach to business software. Rather than selling expensive packages requiring lengthy installations and hardware investments, he imagined delivering software as a service through the internet with a simple monthly subscription fee-what we now call Software-as-a-Service (SaaS) or cloud computing. When Benioff shared this vision with Tom Siebel (whose company dominated the Customer Relationship Management market), Siebel dismissed it as suitable only for small businesses. Undeterred, Benioff believed this model could revolutionize the entire software industry. He connected with Parker Harris, an exceptional developer who initially called the idea "crackpot" but was eventually won over by Benioff's passionate vision and the intellectual challenge of building a highly scalable, multi-tenant system. In March 1999, Parker and his team began working from a one-bedroom apartment next to Benioff's house, with a closet serving as their server room. Despite these humble beginnings, they maintained ambitious standards. "Do it fast, simple, and right the first time" became their mantra. They focused relentlessly on the 20% of features that would deliver 80% of the value, creating a clean, tab-based interface inspired by Amazon's simplicity. Unlike traditional software companies that developed products in isolation, salesforce.com invited potential users to test their prototype and provide feedback. This open approach yielded crucial insights, like moving the "create new account" button from the right side (where it disappeared on some monitors) to the left to match how people naturally read. The team's commitment to user-centered design was revolutionary in an industry where complexity was often mistaken for sophistication. When Larry Ellison, Benioff's mentor and Oracle's CEO, learned about the venture, he surprised everyone by offering his support, investing $2 million and joining the board. This early validation proved crucial, though Ellison did request that Benioff limit his Oracle recruiting to just three employees-a promise Benioff kept. As the company grew beyond Benioff's apartment and adjacent house, they moved to proper offices at the Rincon Center. When Parker worried the nearly 8,000-square-foot space was too large for their ten employees, Benioff responded, "I like it; we're going to take it. We'll be out of here before you know it." He wasn't thinking about the company they were, but the company they would become. Within a year, they had already outgrown the space.

들리는 모든 단어를 눈으로 확인하세요

비하인드 더 클라우드의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

3장

Challenging Goliath: Marketing Against the Establishment

From the beginning, salesforce.com positioned itself as a revolutionary force challenging the software establishment. Their iconic NO SOFTWARE logo-the word "SOFTWARE" in a red circle with a line through it-perfectly captured their mission to end traditional software. Though many internally resisted this negative messaging, including several board members and senior executives, Benioff insisted on using it because it powerfully differentiated their brand and crystallized their value proposition in a way customers could instantly grasp. This disruptive positioning extended to their marketing tactics, which often bordered on theatrical warfare. When their launch party coincided with a Siebel User Group conference in February 2000, they hired professional actors to stage a mock protest outside the Moscone Convention Center in San Francisco. Protesters wielded signs reading "The Internet is really neat... Software is obsolete!" and "Point, Click, No Software!" They even deployed fake TV crews with authentic-looking equipment to interview confused conference attendees and passersby. When Siebel executives called the police, the resulting commotion only attracted more attention, including coverage from legitimate media outlets. Within two weeks of this guerrilla campaign, over a thousand organizations had signed up for salesforce.com, far exceeding their initial projections. Benioff understood that to succeed as a disruptor, they needed to engage the market leader directly and make the contrast stark and memorable. Their "Don't get bullied" ad campaign featured a schoolboy writing lines like "I will not give my lunch money to Siebel" and "I will not be forced to buy expensive software." The campaign resonated particularly well with mid-market companies who felt overlooked by enterprise software vendors. This put Siebel executives in a difficult position-acknowledging the ads would legitimize salesforce.com as a competitor, while ignoring them made them appear aloof and out of touch. When Tom Siebel eventually reacted, calling the ads questionable and predicting salesforce.com wouldn't exist in a year, it played perfectly into Benioff's strategy of positioning his company as the scrappy underdog. The press eagerly embraced framing the salesforce.com-Siebel battle as a dramatic David versus Goliath story. Rather than just telling this tale, Benioff elevated the narrative to "The End of Software," explaining the fundamental transformation of the industry, detailing competitors' systemic failings, highlighting their solution's concrete benefits, and painting a compelling vision of the future. He maintained personal relationships with about two dozen influential journalists worldwide, giving them his direct cell phone number and email address, deliberately bypassing traditional PR departments to ensure authentic, immediate communication. Benioff carefully crafted simple, sticky metaphors to explain their services to both media and potential customers: "salesforce.com is Amazon.com meets Siebel Systems" and "AppExchange is the eBay of enterprise software." These analogies made the revolutionary concept of cloud computing accessible by connecting it to familiar consumer experiences. Since journalists on tight deadlines rarely had time to create their own metaphors, they frequently used Benioff's pre-packaged comparisons, helping salesforce.com maintain consistent messaging across all media coverage. This disciplined approach to communication helped transform salesforce.com from an industry outsider to the defining voice of the cloud computing revolution.

4장

Building a Customer-Driven Sales Engine

Salesforce.com's initial sales strategy defied convention. Traditional enterprise software companies followed a laborious process: sending white papers, office visits, custom demos, and months of negotiations before collecting payment upfront-leaving customers bearing all risk. Instead, salesforce.com offered their service directly through their website with a simple subscription model: $50 per user per month, paid as customers went along. Most radical was their free trial strategy: they offered a functional trial for five users for a year, without even requiring a sales call. Though this has become industry standard, in 1999 it was revolutionary. The approach served them well, increasing opportunities for valuable customer feedback that proved essential to creating a successful product. Their first customer was Blue Martini Software, whose sales team needed a CRM system but couldn't afford traditional enterprise software. Implementation took just two weeks-a stark contrast to the months or years required for conventional systems. By September 1999, they had five "design partners" using salesforce.com for free, providing crucial insights for product development. As they grew, salesforce.com discovered their most powerful sales tool was their existing customers. By providing training and support, they built a sales army that wasn't limited to salesforce.com employees but scaled to hundreds of thousands of customer evangelists. They created City Tour events that brought together customers, prospects, analysts, press, and partners. By seating customers with prospects-unlike traditional software companies that kept them separate-they created an organic platform for customers to share their enthusiasm. This approach proved remarkably effective. With conversion rates of about 80 percent for prospects attending these events (at just $250 per attendee), this strategy far outperformed traditional advertising. The most effective selling happened when customers talked about the product without salesforce.com's involvement. As they evolved, they discovered some previously successful strategies no longer made sense. Free trials, once essential to their success, eventually became problematic for enterprise sales. They replaced them with a more complex "buy and try" proof-of-concept approach for larger companies that demonstrated their ability to customize solutions and helped secure organization-wide support. Their enterprise strategy evolved to "land and expand"-starting small within large organizations and growing over time. They began with just 80 users at ADP and 75 at Merrill Lynch, but both eventually scaled to multi-thousand user commitments. This approach represented a fundamental shift from traditional software sales that tried to capture entire companies at once.

비하인드 더 클라우드에서 더 많은 것을 얻으세요

매일 새로운 인사이트를 10만 개 이상의 레슨에서 만나보세요
단어가 강조되어 오디오와 실시간으로 동기화됩니다
내 라이브러리를 저장하고 모든 기기에서 이용하세요

5장

Building Technology That Users Love

The idea for salesforce.com came to Benioff in a dream-he envisioned Amazon.com, but with tabs for Accounts, Contacts, Opportunities, Forecasts, and Reports instead of Books and CDs. While he had a clear vision of where they were going, he didn't know exactly how to get there. Traditional companies like Oracle designed systems for the biggest companies in the world, building individual stacks of software and hardware. Salesforce.com was doing something more ambitious-designing a single service to manage information for all companies simultaneously. To create this limitless system, they developed "multitenancy"-like an apartment building where tenants share common costs while maintaining private spaces. This model allowed customers to share IT assets like database engines and security, reducing risks and costs while still having securely partitioned, personalized experiences. Though they believed this Software-as-a-Service concept would reduce operational burdens for customers, many thought it was lunacy to house proprietary data on their servers. Despite pressure to offer an "in-house" option alongside their hosted model, they refused to compromise. Their vision required all customers to use one version so everyone would automatically receive the same continuous upgrades and maintenance. When their service experienced reliability issues in 2005, they initially made the mistake of going silent-stopping communication with customers and press. During their worst outage, they made a bold decision to launch trust.salesforce.com, publicly displaying their internal monitoring system that showed real-time service status. This transparency, though initially frightening, restored customer trust and became a powerful differentiator. Their most pivotal decision was making their code available for others to build complementary online services, transforming salesforce.com into a platform (Platform-as-a-Service or PaaS). Despite internal resistance and compatibility concerns, this solved their biggest problem: customers wanted more applications than they could build themselves. This evolution from SaaS to PaaS dramatically extended their reach, with organizations like Citigroup, Morgan Stanley, and Japan Post building enterprise applications on Force.com. To accelerate cloud computing adoption, they created AppExchange, an on-demand marketplace where developers could upload applications and customers could search, review, test, and purchase them. This marketplace transformed them from merely a technology provider to an enabler of innovation. Without such an ecosystem of partners, even extraordinary services can become niche players with limited growth potential.

6장

Integrating Philanthropy from Day One

Salesforce.com was founded with a vision to create a different kind of company-one with a new technology model (Software-as-a-Service), a new sales model (subscription-based), and a new philanthropic model (integrated from day one). This approach stemmed from Benioff's personal experience at Oracle, where he had defined success through money and power, only to realize these superficial achievements provided neither meaning nor true happiness. The company filed the Salesforce Foundation as a 501(c)(3) charity simultaneously with incorporating the company. They developed their 1-1-1 model: committing 1 percent of founding stock to their foundation, offering employees six paid volunteer days annually (more than 1 percent of their time), and donating 1 percent of profits, which eventually evolved into their 1 percent product donation program. As a technology company founded on the belief in the Internet as a democratizing tool, they focused their foundation on providing technology access to young people in underserved communities. When their first technology centers faced unexpected challenges-the one-size-fits-all model didn't work everywhere-they adapted by listening to what these young people actually wanted. They pivoted to youth media, teaching filming and editing skills that allowed students to produce films about issues like juvenile justice and homelessness. In summer 2004, they witnessed the true financial power of their integrated model when salesforce.com went public on the New York Stock Exchange. The IPO raised more than $12 million for the foundation in a single day, proving the capability of pre-IPO companies to make a positive difference through equity commitments. Their product donation program began organically when nonprofits requested free Salesforce subscriptions. By 2008, over 5,000 nonprofits across 52 countries were using their donated platform to operate more efficiently. The Children's Aid Society converted from paper to electronic systems, improving data integrity. The Google Foundation tracked distribution of $150 million in grants. The UN World Food Programme streamlined fundraising operations, enabling them to raise funds faster and feed more people. Perhaps their greatest contribution has been inspiring other companies-Google founders Larry Page and Sergey Brin adopted their model, creating Google.org which is now worth over $2 billion. NetSuite, iRobot, LiveOps, and PalmOne have followed suit, amplifying their impact through collaboration.

들리는 모든 단어를 눈으로 확인하세요

비하인드 더 클라우드의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

7장

Expanding the Vision Globally

While most startups establish a solid domestic base before expanding internationally, Benioff wasn't willing to wait long to grow salesforce.com beyond Silicon Valley. Recognizing the universal need for CRM, especially among international and geographically dispersed organizations, they built global capabilities into their product from the beginning. Their application allowed users to configure any currency and almost any language with just a click-a radical feature they never charged extra for. Their European expansion began when three Oracle Ireland executives contacted Benioff after reading about salesforce.com in BusinessWeek. After hiring this team, they brought them to San Francisco to immerse them in the company culture. They established their European headquarters in Dublin, leveraging its English-speaking population and attractive 12.5% corporate tax rate. In Japan, they took a different approach. Having worked there during his Oracle days, Benioff considered Japan a high priority-it was the second-largest IT market globally. They structured a unique joint venture making salesforce.com Japan an independent entity with U.S. salesforce.com as majority owner and SunBridge (an IT incubator) as investor. Unlike most companies that enter Japan as subsidiaries, they believed deep investment in Japan was crucial for success. They discovered that in Japan, customer references needed to come from key influencers-large global customers and government organizations. Their relationship with Haruo Murase, Canon Marketing Japan's CEO, eventually led to thousands of Canon employees using their service. They also approached Japan Post during its privatization, leveraging an existing relationship to secure a deal for 5,000 subscriptions (later growing to 70,000). This government validation created a domino effect, with many financial institutions and businesses standardizing on salesforce.com. Their biggest mistake expanding into Asia was underestimating the importance of sustained commitment. Initially, they'd fly in for a week of press conferences and parties, then follow up remotely-what their Asia-Pacific VP called "the seagull approach" (swooping in, making a mess, and flying away). Asian business culture demands face-to-face relationships and long-term commitment. To demonstrate their commitment, they built their first international data center in Singapore, established a network operations center, grew local sales offices, and engaged in community initiatives.

8장

Creating Alignment Through V2MOM

As salesforce.com grew at breakneck speed, Benioff developed V2MOM as a management tool to create alignment and communication. Born from his frustration at Oracle's lack of written plans and clear direction, V2MOM stands for vision, values, methods, obstacles, and measures. Unlike static org charts or rigid key performance indicators, this tool creates clarity and adaptability while allowing the organization to pivot quickly when needed. The vision defines what they want to do in concrete, actionable terms; values establish clear priorities and guiding principles; methods outline specific actions and strategies needed; obstacles identify potential challenges and roadblocks; and measures specify detailed numerical outcomes and metrics for success. At salesforce.com, they wrote their first V2MOM on an American Express envelope during a late-night brainstorming session, which Parker later framed and gave to Benioff on their IPO day as a reminder of their humble beginnings. This simple yet powerful framework has guided every major decision from their startup phase through becoming San Francisco's largest tech employer, from product launches to acquisitions. Their V2MOM is a living document Benioff personally rewrites every six months, first sharing it with their President's committee for detailed feedback and refinement, then with their top thirty officers for implementation planning, and finally presenting it at bi-annual global manager meetings where it's cascaded throughout the organization. This iterative process integrates ideas into their corporate consciousness and ensures alignment at all levels. They've enhanced this top-down approach with bottom-up input through IdeaExchange, where employees can contribute, promote, and comment on ideas, creating a dynamic feedback loop that keeps the organization innovative and responsive. Hiring remains the most critical element of their success. Their first V2MOM in 1999 identified talent acquisition as their biggest obstacle, which led Benioff to make the unconventional decision to hire an HR manager before additional developers. Nancy Connery established a comprehensive recruiting culture that permeated their entire organization, implementing structured interview processes and assessment methods. Facing fierce competition from dot-coms offering huge signing bonuses and stock options, they developed creative strategies like targeting diverse candidates from non-traditional backgrounds and focusing on cultural fit. They emphasized raw talent with the right attitude and aptitude rather than just experience, implementing a rigorous system where everyone, from engineers to executives, interviewed candidates to ensure cultural alignment. They treat hiring with the same intensity and methodology as revenue generation, applying metrics and pipeline management to recruitment. In today's ferocious market for IT talent, they compete against both established tech giants and equity-offering startups by applying their proven sales playbook to recruiting. Rather than competing solely on compensation, they use a sophisticated "attraction strategy" with tailored pitches for different roles, emphasizing their culture, impact, and growth opportunities. Their dedicated recruiting team constantly maps and targets the top 5-10% of talent at competing organizations, maintaining warm relationships with potential candidates. Benioff himself demonstrates the importance of hiring by personally holding at least one job interview daily, often meeting with candidates for key positions and helping close top talent.

비하인드 더 클라우드에서 더 많은 것을 얻으세요

매일 새로운 인사이트를 10만 개 이상의 레슨에서 만나보세요
단어가 강조되어 오디오와 실시간으로 동기화됩니다
내 라이브러리를 저장하고 모든 기기에서 이용하세요

9장

The Power of Purpose and Innovation

The secret to salesforce.com's success wasn't just their innovative technology or marketing tactics-it was their unwavering commitment to a larger purpose. From the beginning, Benioff understood that the business of business is more than just business. By integrating philanthropy directly into their business model through the 1-1-1 approach (donating 1% of equity, product, and employee time), they created a company that attracted passionate employees, loyal customers, and supportive partners. This model has since been adopted by thousands of companies worldwide, creating a ripple effect of corporate philanthropy. This purpose-driven approach extended to their technology vision as well. Rather than simply building a better CRM tool, they reimagined how software could be delivered and consumed. Their multitenancy model democratized access to enterprise-grade technology, making it available to organizations of all sizes. Small businesses that previously couldn't afford million-dollar software implementations could now access the same powerful tools as Fortune 500 companies. By opening their platform and creating AppExchange, they fostered an ecosystem of innovation that extended far beyond what they could build themselves, ultimately hosting over 3,000 applications and generating billions in revenue for their partners. Their commitment to transparency became a cornerstone of their success. The launch of trust.salesforce.com was revolutionary, providing real-time system performance and security information to all customers. During service disruptions or security incidents, they maintained open communication channels, sharing both problems and solutions. This approach, though risky at the time, built customer confidence in the cloud model when many IT leaders were deeply skeptical about hosting critical data outside their firewalls. By listening intently to customer feedback through user groups, online forums, and direct engagement, and rapidly iterating their product (delivering three major releases per year), they created technology that users genuinely loved rather than merely tolerated. Perhaps most importantly, salesforce.com demonstrated that innovation, not cutbacks, is what overcomes economic challenges. During the 2008 financial crisis, while other companies were reducing investments, Salesforce doubled down on R&D and customer success initiatives. As Einstein taught: "Out of clutter find simplicity; from discord find harmony; in the middle of difficulty lies opportunity." The future belongs to those willing to be passionate, unreasonable, and a little crazy enough to do things differently. By considering everyone's success-employees, customers, partners, communities, and shareholders-salesforce.com created returns beyond what anyone could have imagined. Their journey from a simple idea in Benioff's apartment to a billion-dollar enterprise that created an entirely new industry proves that the most successful businesses are driven by both profits and purpose. Their market capitalization growth from $1.1 billion at IPO to over $200 billion demonstrated that purpose and profit could indeed go hand in hand, setting a new standard for corporate success in the 21st century.

★★★★★

비하인드 더 클라우드 완독을 축하합니다

100만 명 이상의 학습자가 사랑합니다

“23일째 매일 사용하고 있어요. 이제 제 일상의 한 부분이 되었습니다.”

jayallen

비하인드 더 클라우드의 핵심 주제

software as a service
guerrilla marketing tactics
integrated corporate philanthropy
disruptive business models
cloud computing history

비하인드 더 클라우드의 명언

"Do it fast, simple, and right the first time" became their mantra.
Complexity was often mistaken for sophistication.
"The Internet is really neat... Software is obsolete!"
Software is obsolete!"
"salesforce.com is Amazon.com meets Siebel Systems"

비하인드 더 클라우드의 등장인물

Marc R. BenioffFounder of salesforce.com and visionary leader
Parker HarrisLead developer who built the scalable SaaS system
Larry EllisonOracle CEO and early investor in salesforce.com
Tom SiebelCRM market leader and early industry rival
Carlye AdlerCo-author who helped chronicle the company's rise

저자 소개

세일즈포스(Salesforce)의 창립자이자 CEO인 마크 베니오프(Marc R. Benioff)는 수상 경력에 빛나는 비즈니스 저널리스트 칼리 애들러(Carlye Adler)와 함께 *『클라우드 뒤에서: 세일즈포스닷컴이 아이디어에서 10억 달러 규모의 기업으로 성장하고 산업을 혁신한 비화』(Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry)*를 집필했습니다. 이 비즈니스 리더십 회고록은 클라우드 컴퓨팅 혁신, 구독 기반 SaaS 모델, 그리고 베니오프의 선구적인 "1-1-1" 자선 프레임워크를 탐구합니다. 오라클(Oracle) 최연소 부사장에서 업계의 파괴적 혁신가로 변신한 베니오프는 최초의 10억 달러 규모 클라우드 기업을 구축한 직접적인 경험을 이 책에 담아냈습니다. 애들러는 포춘(Fortune), 비즈니스위크(BusinessWeek), 와이어드(Wired) 등에서 쌓은 수십 년간의 기술 보도 경력을 더했습니다.

두 사람은 이전에도 기업의 사회적 책임을 강조한 *『세상을 바꾸는 비즈니스』(The Business of Changing the World)*에서 협업한 바 있습니다. 베니오프는 '언스트앤영(Ernst & Young) 올해의 기업가'로 선정되었으며, *포브스(Forbes)*가 선정한 '가장 파괴적인 혁신가' 톱 10에 이름을 올리기도 했습니다.

12개 언어로 번역된 *『클라우드 뒤에서』*는 기술 창업가들에게 여전히 초석이 되는 텍스트로 남아 있습니다. 세일즈포스의 시가총액은 2024년에 3,000억 달러를 넘어섰으며, 이는 베니오프의 독창적인 비전이 옳았음을 입증합니다.

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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

지금 바로 학습 여정을 시작하세요

3장

비하인드 더 클라우드

개요비하인드 더 클라우드 개요

한 권의 책, 다양한 듣기 방식.

From Disruptor to Billion-Dollar Cloud Pioneer

Turning a Simple Idea into a Revolutionary Business Model

들리는 모든 단어를 눈으로 확인하세요

Challenging Goliath: Marketing Against the Establishment

Building a Customer-Driven Sales Engine

비하인드 더 클라우드에서 더 많은 것을 얻으세요

Building Technology That Users Love

Integrating Philanthropy from Day One

들리는 모든 단어를 눈으로 확인하세요

Expanding the Vision Globally

Creating Alignment Through V2MOM

비하인드 더 클라우드에서 더 많은 것을 얻으세요

The Power of Purpose and Innovation

비하인드 더 클라우드 완독을 축하합니다

비하인드 더 클라우드의 핵심 주제

비하인드 더 클라우드의 명언

비하인드 더 클라우드의 등장인물

저자 소개

비하인드 더 클라우드 요약 다운로드

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이 책에 대한 FAQ

What is Behind the Cloud by Marc Benioff about?

Who should read Behind the Cloud?

Is Behind the Cloud worth reading?

What are the key business lessons from Behind the Cloud?

더 알아보기

1,000,000+ curious minds.

1,000,000+ curious minds.

한 권의 책, 다양한 듣기 방식.

From Disruptor to Billion-Dollar Cloud Pioneer

Turning a Simple Idea into a Revolutionary Business Model

들리는 모든 단어를 눈으로 확인하세요

Challenging Goliath: Marketing Against the Establishment

Building a Customer-Driven Sales Engine

비하인드 더 클라우드에서 더 많은 것을 얻으세요

Building Technology That Users Love

Integrating Philanthropy from Day One

들리는 모든 단어를 눈으로 확인하세요

Expanding the Vision Globally

Creating Alignment Through V2MOM

비하인드 더 클라우드에서 더 많은 것을 얻으세요

The Power of Purpose and Innovation

비하인드 더 클라우드 완독을 축하합니다

다른 사용자들도 좋아한 책

더 알아보기

비하인드 더 클라우드 개요