
Discover how TOMS founder Blake Mycoskie's "buy-one-give-one" model revolutionized business ethics. Endorsed by Bill Clinton as "one of the most interesting entrepreneurs I've ever met," this NYT bestseller shows how profit and purpose create unstoppable momentum. Ready to change lives while building success?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Imagine being on vacation and witnessing children without shoes, vulnerable to disease and unable to attend school. This was Blake Mycoskie's reality in Argentina in 2006-a moment that sparked what would become a global movement. The humble alpargata, a canvas shoe common throughout Argentina, became the inspiration for TOMS Shoes and its revolutionary "One for One" business model: for every pair sold, another would be donated to a child in need. Starting with just three interns and 250 pairs of shoes in his apartment, Blake watched as his idea rapidly caught fire. When Nordstrom expressed interest, the fledgling company scrambled to appear established. What drove this explosive growth wasn't sophisticated marketing but something far more powerful-a story that resonated deeply with customers. The first "Shoe Drop" in Argentina proved transformative. Placing shoes directly onto children's feet alongside family and supporters created an emotional connection that transcended traditional business objectives. This journey revealed a profound truth: success and social impact aren't separate paths-they can be one and the same. TOMS challenged the conventional wisdom that separated profit from purpose, demonstrating that doing good could actually drive business growth. What began as a simple idea has now provided over 100 million pairs of shoes to children worldwide, inspiring countless entrepreneurs to build purpose into their business DNA.
Start Something That Matters의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Start Something That Matters을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Start Something That Matters을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Start Something That Matters 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.