탐스 스토리 book cover

탐스 스토리

블레이크 마이코스키
5(1 Reviews)

탐스 스토리 개요

TOMS의 창립자 블레이크 마이코스키(Blake Mycoskie)의 "일대일 기부(buy-one-give-one)" 모델이 어떻게 기업 윤리를 혁신했는지 확인해 보세요. 빌 클린턴으로부터 "내가 만난 가장 흥미로운 기업가 중 한 명"이라는 찬사를 받은 이 뉴욕타임스 베스트셀러는 수익과 목적이 어떻게 멈출 수 없는 추진력을 만들어내는지 보여줍니다. 성공을 일구는 동시에 세상을 바꿀 준비가 되셨나요?

탐스 스토리의 핵심 주제

  • one-for-one model
  • social entrepreneurship
  • mission-driven branding
  • corporate social responsibility
  • authentic storytelling

탐스 스토리의 명언

  • Simplicity trumps complexity.

  • Giving actually improves your bottom line.

  • Success had to intertwine with social impact.

  • People don't just buy what you make; they buy why you make it.

  • Fear is perhaps the most common obstacle.

탐스 스토리의 등장인물

  • Blake MycoskieAuthor and founder of TOMS Shoes
  • Adam LowryCo-founder of the eco-friendly company Method
  • Eric RyanCo-founder of the eco-friendly company Method
  • Jared FogleSubject of a Subway weight-loss story case study
  • TitoFounder of Tito's Handmade Vodka

저자 소개

탐스 스토리의 저자 소개

베스트셀러 *내일 읽을 책을 오늘 읽어라(Start Something That Matters)*의 저자이자 저명한 사회적 기업가인 블레이크 마이코스키(Blake Mycoskie)는 비즈니스 혁신과 인도주의적 영향력을 결합한 인물입니다. 전 세계적으로 9,600만 켤레 이상의 신발을 기부하며 "일대일(One for One)" 모델을 대중화한 탐스 슈즈(TOMS Shoes)의 창립자로 가장 잘 알려진 마이코스키의 저서는 목적 지향적 기업가 정신, 윤리적 경영 관행, 그리고 사회적 선을 위한 상업의 활용이라는 주제를 탐구합니다.

19세에 첫 벤처 기업(EZ Laundry)을 시작한 이래 연쇄 창업가로 활동해 온 그는, 이후 스탠퍼드 및 하버드 연구진과 함께 개발한 뇌과학 기반 웰니스 프로그램인 메이드포(Madefor)를 공동 창립했습니다.

마이코스키의 통찰력은 여러 회사를 설립하며 쌓은 실무 경험과 탐스의 자선 미션에 영감을 준 2006년 아르헨티나 여행에서 비롯되었습니다. 그의 TEDx 강연과 더 투나잇 쇼(The Tonight Show), 어메이징 레이스(The Amazing Race) (2002년 출연)와 같은 플랫폼에서의 잦은 출연은 의식 있는 자본주의에 대한 그의 메시지를 널리 알리고 있습니다. 이 책은 전 세계적으로 150만 부 이상 판매되었으며 28개 언어로 번역되어, 의미 있는 비즈니스를 위한 현대적 지침서로서의 위상을 공고히 하고 있습니다.

탐스 스토리 요약 다운로드

탐스 스토리 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.

이 책에 대한 FAQ

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