What is *The Heart of Business* by Hubert Joly about?

*The Heart of Business* redefines modern leadership by advocating for purpose-driven, human-centric organizations. Hubert Joly argues that businesses thrive by prioritizing noble purposes, empowering employees, and fostering stakeholder collaboration—with profit as an outcome, not the sole goal. The book draws on Joly’s experience revitalizing Best Buy, offering frameworks to replace outdated profit-first mentalities with values that create sustainable success.

Who should read *The Heart of Business*?

This book is ideal for executives, managers, and entrepreneurs seeking to build ethical, resilient organizations. It’s particularly relevant for leaders navigating digital transformation, employee disengagement, or cultural restructuring. Readers interested in stakeholder capitalism, empathetic leadership, or corporate reinvention will find actionable strategies.

Is *The Heart of Business* worth reading?

Yes—it combines theoretical rigor with real-world execution, using Best Buy’s turnaround as a case study. The book provides reflection questions, leadership principles, and step-by-step guidance to align business practices with human values. All proceeds support Best Buy Teen Tech Centers, adding social value to the read.

What are the five leadership principles in *The Heart of Business*?

Joly’s framework includes: - Pursuing a noble purpose - Putting people at the center - Creating environments to unleash “human magic” - Embracing all stakeholders - Treating profit as an outcome These principles reject top-down control, emphasizing collaboration and purpose over short-term financial targets.

How does Hubert Joly define “human magic” in the book?

“Human magic” refers to untapped employee potential released when organizations prioritize trust, autonomy, and meaningful work. Joly credits Best Buy’s revival to fostering this energy through purpose-driven culture shifts, such as replacing sales quotas with customer-need consultations.

What case studies support *The Heart of Business* philosophy?

The book details Best Buy’s transformation from near-bankruptcy to a $42B revenue leader by 2019. Joly describes overhauling employee training to focus on customer relationships, eliminating predatory sales tactics, and aligning teams around enriching lives through technology.

How does *The Heart of Business* approach stakeholder capitalism?

Joly argues businesses must serve employees, customers, communities, **and** shareholders equally—a contrast to Milton Friedman’s shareholder-first model. Examples include Best Buy’s employee wellness programs and sustainability initiatives that drove long-term profitability.

What practical tools does the book offer for leaders?

Each chapter includes reflection questions like, *“Does your company’s purpose inspire collective action?”* and actionable steps such as redrafting mission statements with employee input. Joly also provides checklists for balancing stakeholder needs during decision-making.

진심을 다하는 경영 요약

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위베르 졸리

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진심을 다하는 경영 요약 개요

베스트바이의 파산 위기부터 월스트리트 저널 베스트셀러에 이르기까지, 위베르 졸리의 "기업의 심장(Heart of Business)"은 사람을 우선시하는 것이 어떻게 무너져가는 기업을 변화시켰는지 보여줍니다. 만약 이윤이 목표가 아니라, 조직 내의 "휴먼 매직"을 이끌어낸 결과라면 어떨까요?

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진심을 다하는 경영의 같은 아이디어를 담았습니다. 나에게 맞는 목소리, 깊이, 속도를 고르고 언제든 바꿔 보세요.

1장

Reinventing Business Through Purpose and Human Connection

In a world where business often seems driven solely by profit, Hubert Joly's journey stands as a powerful counternarrative. When he took the helm at Best Buy in 2012, the company was in free fall, with many analysts predicting its imminent demise. Yet within a few years, Joly orchestrated one of the most remarkable corporate turnarounds in recent history. The stock price soared from $11 to over $110, and Best Buy transformed from a struggling retailer into a thriving, purpose-driven organization. What makes Joly's approach revolutionary isn't just its effectiveness but its humanity. His philosophy has attracted attention from business leaders worldwide, including Microsoft's Satya Nadella, who called the book "a compelling guide for anyone eager to lead with purpose and humanity." Even Amazon's Jeff Bezos, once considered Best Buy's existential threat, eventually formed a partnership with the company, recognizing the value of Joly's people-first approach. The Heart of Business isn't just another business book-it's a roadmap for reimagining capitalism itself.

2장

The Transformative Power of Meaningful Work

Work has traditionally been viewed as a burden-something we endure to support our "real lives" outside working hours. This perspective dates back millennia, from Greek mythology's Sisyphus pushing his eternal boulder to Christianity's "Adam's curse" to the dehumanizing conditions of the Industrial Revolution. Even the French word "travail" derives from a Latin term for torture. This negative perception persists despite today's evolving workplace where physical demands are decreasing and creative work is increasing. The consequences are devastating. Workplace disengagement represents both a tragedy of unfulfilled human potential and massive economic waste. Joly experienced this firsthand in his early jobs-first as a disengaged mechanic's assistant who welcomed being fired, then as a grocery store worker mindlessly tagging cans who actually hoped to be hit by a forklift because it meant paid leave. But what if we've fundamentally misunderstood work's role in human life? Joly discovered through biblical research that work wasn't Adam's punishment-pain was. Even in paradise, Adam worked "to cultivate and care for it." Work, properly understood, can be a path to meaning and fulfillment-what Khalil Gibran called "love made visible." Finding purpose isn't a sudden revelation but a journey. After reaching what felt like the "top of his first mountain" in 2004 with professional success but feeling empty inside, Joly embarked on a two-year spiritual exploration that helped him crystallize his calling: making a positive difference for people around him. Purpose doesn't require grand ambitions-it starts with understanding what gives you energy. Even simple work can have profound meaning, as shown by the contrast between two medieval masons-one "cutting stones" while the other was "building a cathedral." At Best Buy, connecting work to purpose became central to their sustained success. A real story exemplifies this: when two associates performed "surgery" on a child's broken dinosaur toy, they weren't just collecting a paycheck but putting a smile on a little boy's face. While purpose doesn't make work always easy or fun, connecting daily tasks to a bigger "why" infuses us with energy, drive, and direction-whether you're a mason, zookeeper, Blue Shirt, or CEO.

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3장

Embracing Imperfection as a Leadership Strength

The quest for perfection can be deeply counterproductive. When Father Samuel told Joly that "the quest for perfection can be evil," it challenged everything he had been taught. His entire life had been driven by excellence, with his mother, school, and early career all reinforcing that perfection was the ideal. Throughout his career, Joly dismissed feedback suggesting he had areas to improve. At McKinsey, despite becoming partner at just 30, he was devastated by below-average ratings from his team and did nothing with that feedback. As CEO of Carlson Wagonlit Travel, despite the company's financial success, he believed he had all the answers and treated colleagues as obstacles rather than partners. An employee survey revealed that people reporting directly to him weren't very invested in their work, yet he reconciled this cognitive dissonance by blaming them rather than examining his own behavior. Joly's breakthrough came when he began working with executive coach Marshall Goldsmith. He learned to reframe feedback as "feedforward"-not fixing problems but identifying areas to improve. Research shows perfectionism links to depression, anxiety, and even suicide, while vulnerability builds genuine connection. Alan Mulally's Ford turnaround illustrates how perfectionism hinders progress. When he implemented a "traffic lights" system for reporting problems, initially everything was marked green despite the company losing billions. Only when executives felt safe admitting problems (marking items "red") could collaborative solutions emerge. Similarly, Jeff Bezos emphasizes that perfectionism impedes innovation by making people afraid to fail. For Best Buy's transformation, Joly had to shift from a perfectionist "fixed mindset" toward Carol Dweck's "growth mindset"-the understanding that abilities develop through effort and learning, with mistakes being essential to growth. The "CEO disease" of wanting to appear perfect prevents leaders from taking on challenging tasks where they might fail. At Best Buy, Joly learned to let go of control, particularly when his team told him their strategy wasn't clear enough. Rather than fixing it himself, he recognized they needed ownership of the solution. Using the RASCI model to clarify decision-making responsibilities was liberating for both Joly and the organization. He realized that while making quick decisions was necessary during crisis, with a strong team in place, not every decision needed his involvement.

4장

Beyond Shareholder Value: The Purpose of Business

The traditional view that business exists primarily to maximize shareholder value is both flawed and dangerous. Milton Friedman's influential 1970 doctrine that business's sole responsibility is maximizing shareholder profits became gospel for decades, even endorsed by the Business Roundtable in 1997. Drawing from his experience at McKinsey, Vivendi, and Best Buy, Joly argues that shareholder primacy is fundamentally flawed for several reasons. First, profit is not a good measure of economic performance. It fails to account for a business's broader societal impact, like environmental costs from plastic waste or carbon emissions. Even within a company's operations, accounting norms can distort economic reality. Additionally, accounting systems can't properly value a company's most important asset-its people. Investments in employees depress short-term profits while investments in tangible assets are amortized over years, creating perverse incentives against developing human capital. Second, a singular focus on profit is dangerous. Joly compares profit to a patient's temperature-it's a symptom of underlying conditions, not the condition itself. Companies can artificially boost profits by underinvesting in people, stores, and customer experience, which works briefly but undermines long-term health. This happened at Best Buy before Joly's arrival, when the company cut spending on stores and e-commerce while raising prices. Third, profit-obsession antagonizes customers and employees. Today's consumers demand more than just products-they want to do business with companies they respect and trust to be competent, ethical, and socially responsible. Employees are also demanding change, as evidenced by Amazon workers walking out to pressure their employer on climate issues. Even shareholders-supposedly the beneficiaries of profit-first thinking-are looking beyond short-term gains, with BlackRock making sustainability its new investment standard. Finally, an exclusive focus on profit harms the soul. In 1999, while at EDS France, Joly felt deeply uninspired by a new CEO's profit-obsessed strategy. He reflects that if he had told Best Buy employees their purpose was simply to double earnings per share, it would have failed to motivate them. No one jumps out of bed for "shareholder value." Joly clarifies that companies must make money to survive, and focusing on the bottom line is necessary when a business is hemorrhaging cash. However, profit should be viewed as a vital outcome, not the purpose itself.

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5장

Building Cathedrals: Purpose as the Foundation of Business

In 1993, during a dinner with Jean-Marie Descarpentries, the newly appointed CEO of Honeywell Bull, Joly encountered a revolutionary idea that challenged his business education: "The purpose of a corporation is not to make money!" Descarpentries explained that companies have three linked imperatives-people, business, and finance-with excellence in employee development leading to loyal customers, which then produces financial success. The company's true purpose, he argued, is the development and fulfillment of its people, similar to how medieval cathedral builders saw their work not just as laying stones, but as building a house of worship that would serve generations. This approach fundamentally shifts focus from profit to purpose, viewing business as a web of human relationships and shared aspirations. Companies are human organizations where individuals work toward a common purpose that, when aligned with personal meaning, unleashes "human magic" resulting in outstanding performance. This alignment creates what psychologists call "flow states," where employees find themselves fully engaged and performing at their highest levels. The Best Buy turnaround provides a compelling example of how a purposeful, human organization creates exceptional outcomes. After stabilizing the company in 2015, leadership invested two years in defining their noble purpose: "to enrich our customers' lives through technology" by addressing fundamental human needs in areas like entertainment, productivity, communication, and health. This process involved hundreds of employees at all levels, ensuring the purpose resonated throughout the organization. This purpose-driven approach delivers on multiple fronts. First, it expands horizons beyond selling electronics to addressing enduring human needs through technology, creating an expansive vision that remains relevant regardless of how technology evolves. For instance, Best Buy's Geek Squad evolved from simple tech repair to becoming "personal technology advisors," helping customers integrate technology into their lives meaningfully. Second, it inspires employees like Anthony Wu, who don't just sell headphones but solve customers' problems and improve their lives, leading to higher job satisfaction and lower turnover rates. Third, it ensures sustainability by recognizing that businesses need healthy communities and a healthy planet to thrive. Best Buy demonstrated this through initiatives like their electronic recycling program, which has recycled over two billion pounds of electronics, and their commitment to reducing carbon emissions by 75% by 2030. Finally, it produces superior financial results, as demonstrated by "firms of endearment" that have outperformed the S&P 500 by 14 times over 15 years. Companies like Patagonia, Costco, and Trader Joe's exemplify how purpose-driven business models create lasting value. The concept of stakeholder capitalism has gained significant momentum in the past decade, particularly as global challenges like climate change and inequality have become more urgent. In 2019, the Business Roundtable, representing America's leading CEOs, declared corporations should deliver value to all stakeholders-customers, employees, suppliers, communities, and shareholders-marking a dramatic shift from their 1997 shareholder-primacy position. With 69 of the world's 100 richest entities being corporations rather than governments, business has unprecedented power and responsibility to address global challenges. This shift represents a return to the original concept of the corporation as a public-benefit entity, granted special privileges by society in exchange for serving the common good.

6장

Putting Purpose into Action

Purpose must translate into practical action to avoid becoming mere window dressing. Making purpose work requires making it the keystone of strategy, embracing all stakeholders, and aligning management practices-a fundamental rethink of business operations that touches every aspect of the organization. This transformation demands sustained commitment and systematic implementation across all levels. Best Buy's noble purpose fundamentally transformed its strategy from selling products to developing solutions addressing human needs in entertainment, productivity, communications, food, security, and health. This shift enabled innovations like their senior health service, which passed their four-question test: it fit the company purpose, benefited customers, could be delivered effectively, and was profitable. The senior service program included emergency response systems, remote health monitoring, and specialized tech support designed specifically for older adults, demonstrating how purpose can drive innovation in unexpected directions. Joly rejects the binary thinking that forces choices between stakeholders, arguing that maximum performance comes from embracing all of them simultaneously-employees, customers, shareholders, and communities. This requires reframing supposed zero-sum games into collaborative opportunities. For example, investing in employee training and well-being initially appears as a cost but ultimately drives customer satisfaction and sales growth. Similarly, environmental initiatives often generate both cost savings and community goodwill. To make Best Buy's purpose meaningful to employees, leadership workshops identified the company's ideal persona as an "inspiring friend" who helps customers imagine how technology can enhance their lives. This persona guided everything from hiring practices to customer service training and store design. Store employees were empowered to spend more time with customers, focusing on understanding their needs rather than pushing products. Best Buy transformed potential competitive threats into partnerships by reimagining relationships with vendors. After mentioning partnership possibilities to the press, Samsung's co-CEO flew to Minneapolis, resulting in the creation of Samsung Experience mini-stores within Best Buy locations. This store-within-a-store model expanded to Microsoft, Sony, LG, and even Amazon-Best Buy's supposed existential threat. These partnerships created immersive product experiences while sharing operational costs and expertise. Best Buy aligns its community involvement with its noble purpose, making social responsibility part of its strategy rather than random afterthoughts. The company reduced its carbon footprint by 55% over ten years through initiatives that both helped the environment and saved money, including LED lighting retrofits, HVAC optimization, and renewable energy investments. Best Buy also addresses inequality through nearly 40 Teen Tech Centers offering technology training to underserved youth, providing hands-on experience with cutting-edge technology and mentorship from industry professionals. These centers serve as both community resources and potential talent pipelines. Implementing a purpose-driven approach requires changing key management practices. At Best Buy, Joly started monthly business reviews by discussing employees first, then customers, before addressing financials-even during the company's survival crisis. This sequence reinforced the idea that financial results flow from employee engagement and customer satisfaction. Management metrics were also transformed beyond financial indicators to include employee surveys, customer experience measures, carbon footprints, and diversity achievements. The company developed detailed scorecards tracking progress across all stakeholder dimensions, with leaders' compensation tied to both financial and non-financial metrics. Regular town halls and feedback sessions ensure continuous alignment between purpose and practice.

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7장

A Revolutionary Approach to Business Turnarounds

Joly challenges the conventional approach to business turnarounds, rejecting the "blood sport" mentality of slashing headcount and customer service. Instead, he presents his alternative turnaround manual built on purpose and people, developed through multiple corporate rescues including Best Buy. Rather than beginning his CEO role at headquarters, Joly spent his first three days working at a Best Buy store in St. Cloud, Minnesota. By listening to frontline employees and observing operations firsthand, he gained invaluable insights about the business that spreadsheets could never reveal-from website search problems to employee discount grievances to ineffective store layouts. While holding top management accountable for Best Buy's struggles, Joly didn't immediately replace his executive team. Instead, he gave everyone a clean slate, telling them "everyone started with an 'A'" and it was up to them to maintain it. He also prioritized mending the relationship with founder Dick Schulze, who had stepped down as chairman and was attempting to take the company private. Contrary to analyst demands for massive cuts, Joly followed Jean-Marie Descarpentries' wisdom that in turnarounds, reducing headcount should come last, not first. The priority sequence should be: (1) grow revenue, (2) cut non-salary expenses, (3) optimize employee benefits, and only then (4) consider job cuts if necessary. To boost revenue, Best Buy boldly announced price-matching with online retailers, including Amazon. They also revamped their website search functionality and enabled stores to ship online orders directly, leveraging their proximity to 70% of Americans. Under CFO Sharon McCollam's leadership, Best Buy eliminated wasteful practices and cut extravagant expenses like executive private planes. One of Best Buy's first turnaround decisions was restoring the employee discount that had been scrapped, addressing a key morale issue. While Best Buy did eliminate some positions during their "Renew Blue" turnaround-removing unnecessary management layers and closing nonstrategic initiatives-they prioritized keeping people employed. When closing Best Buy mobile stores in 2018, rather than immediate layoffs, they offered assistance finding other roles within the company. Creating energy became crucial to saving the dying business through developing a quick plan, establishing clear priorities, and creating an intense but safe environment with urgency balanced by optimism. Given just 57 days to develop a turnaround plan, Joly rejected the traditional top-down strategic planning approach. Instead, about 30 people from across the business participated in intense workshops. The resulting "Renew Blue" plan wasn't perfect but was good enough to create momentum and hope.

8장

Unleashing Human Magic: The Five Key Ingredients

Joly identifies five key ingredients for unleashing what he calls "human magic"-the extraordinary performance that emerges when people are fully engaged in meaningful work. The first ingredient is connecting individual dreams with company purpose. At Boston's South Bay Best Buy store, manager Jason Luciano asked every team member, "What is your dream?" and wrote their answers on a break room whiteboard, promising to help each person achieve their goal. This approach created extraordinary energy and performance. Understanding personal motivation creates powerful connections. During an executive team retreat, sharing formative life stories and motivations deepened their understanding of each other and their connection to the company's mission. The second ingredient is developing human connections. When Best Buy's HR head Kamy Scarlett openly shared her struggle with depression following her parents' deaths from brain cancer, she unleashed a flood of support from employees. This powerful example demonstrates how human connections drive engagement and performance. To create human magic, everyone must feel valued as an individual. As colleague Shari Ballard said, "Make people feel they are big." Building trust requires four elements: time, following through on commitments, being approachable, and transparency. The third ingredient is fostering autonomy. Autonomy-the ability to control what you do, when you do it, and with whom-is fundamental to human motivation and performance. Joly learned this lesson early in his career from Maurice Grange at Honeywell Bull, who shared his "theory of the mare": just as a veterinarian can't support a horse's full weight while treating its hoof, managers who try to carry their teams and fix all problems will eventually be crushed. Autonomy breeds creative thinking and innovation, which can't happen without the freedom to try new ideas. The fourth ingredient is achieving mastery. Mastery-becoming skilled through instruction and practice in something that gives you joy-is essential to human performance and fulfillment. The fulfillment that mastery delivers lies in consistent practice for its own sake rather than outcomes. Like playing tennis, obsessing about winning makes you tense and more likely to miss; your best game happens when you relax and focus on the ball. Traditional training programs are largely ineffective-people forget 80% of classroom content within a month unless practiced on the job. At Best Buy, managers provided tailored weekly coaching with daily check-ins, focusing on specific metrics where each associate needed improvement. The fifth ingredient is nurturing a growth environment. This includes thinking possibilities, turning challenges to your advantage, and keeping purpose front and center. In 2017, Best Buy's strategic growth unit proposed redefining their market beyond just retail hardware sales to include the total consumer technology spend, expanding their potential market from $250 billion to over $1 trillion. Purpose creates an expansive mindset and sense of possibility, particularly during tough times. When Best Buy redefined itself from "a chain selling electronics" to "enriching lives through technology," it opened new markets and opportunities.

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9장

The Purposeful Leader

In 2013, when Best Buy was in critical condition, Shari Ballard urged Joly to articulate what makes a great leader, but he felt they needed to focus on action. Years later, after saving the company and embarking on growth, he distilled his thoughts on purposeful leadership into five "Be's." First, be clear about your purpose, the purpose of people around you, and how it connects with the purpose of the company. Joly evolved from asking candidates about experience and skills to understanding their dreams and purpose. "What gives you energy?" he asks. "What drives you?" Understanding what drives team members helps connect their purposes with the organization's, creating a common pull. Second, be clear about your role as a leader. In 2014, facing a potential data breach two weeks before Black Friday, Joly reminded himself to be a thermostat, not a thermometer-setting the temperature to positive. Creating energy, inspiration and hope is essential to purposeful leadership. Your mindset determines whether you generate hope or bring everyone down. Third, be clear about whom you serve. Serving yourself has no place in purposeful leadership. The best leaders don't climb to the top-they're carried there by serving others. This means serving frontline employees, colleagues, board members, and understanding what everyone needs to perform their best. Fourth, be driven by values. Values like honesty, respect, and compassion must move beyond paper to practice. Clayton Christensen notes it's easier to stick to principles 100% of the time than 98%-the "just this once" exception creates a slippery slope. Values prove most critical during crises, as demonstrated when Best Buy closed stores during COVID-19 despite soaring demand, prioritizing employee and customer safety over profits. Fifth, be authentic. When leaving Best Buy as executive chairman in 2020, Joly titled his farewell email "I love you!"-something unthinkable earlier in his career. The journey from head to heart is indeed the longest 18 inches you'll ever travel. Today's employees expect leaders who understand, respect and include them, which requires opening ourselves to vulnerability. Where do we go from here? How can we put purpose and people at the heart of business, unleash human magic, and refound business around purposeful leadership? While purpose and stakeholder capitalism have gained traction, a gap remains between understanding and doing. This refoundation requires change from everyone. As Joly likes to say, "the way you change behaviors is by changing behavior." Like the man who wanted to change the world but ultimately realized he needed to change himself first, leaders must begin with introspection. We cannot authentically connect with others without deeply connecting with ourselves. To help those around us succeed, we must strive to be our best selves daily. Start with yourself. Be the leader you're meant to be. Be the change you want to see.

★★★★★

진심을 다하는 경영 요약 완독을 축하합니다

“23일째 매일 사용하고 있어요. 이제 제 일상의 한 부분이 되었습니다.”

jayallen

진심을 다하는 경영 요약의 핵심 주제

human-centric capitalism
purpose-driven turnaround
vulnerable leadership
meaningful work
growth mindset culture

진심을 다하는 경영 요약의 명문장

The magic happens when we connect our work to a purpose bigger than ourselves.
Making a profit is not the noble purpose of a business. It is a result.
Work, properly understood, can be a path to meaning and fulfillment.
The quest for perfection can be deeply counterproductive.
Profit is a symptom of underlying conditions, not the condition itself.

진심을 다하는 경영 요약의 등장인물

Hubert JolyFormer Best Buy CEO and author of the book
Alan MulallyFormer Ford CEO used as a case study in leadership
Father SamuelPriest who challenged Joly's quest for perfection

저자 소개

*기업의 심장: 자본주의의 다음 시대를 위한 리더십 원칙(The Heart of Business: Leadership Principles for the Next Era of Capitalism)*의 저자인 위베르 졸리(Hubert Joly)는 세계적으로 인정받는 리더십 전문가이자 베스트바이(Best Buy)의 전 회장 겸 CEO입니다. 그는 현대사에서 가장 찬사받는 기업 회생 사례 중 하나를 진두지휘했습니다. 하버드 경영대학원의 시니어 렉처러(Senior Lecturer)인 졸리는 칼슨(Carlson), 비벤디(Vivendi), 맥킨지(McKinsey)에서의 리더십 역할을 포함한 수십 년간의 경영 경험과 목적 중심의 인간 중심 전략을 통해 자본주의를 재구상하려는 열정을 결합하고 있습니다.

월스트리트 저널 베스트셀러인 그의 저서는 베스트바이의 주가 성과를 10배로 끌어올린 실무적 통찰력과 철학적 엄격함을 조화시키며, 이윤을 최종 목표가 아닌 윤리적 리더십의 결과물로 보아야 한다고 주장합니다.

졸리의 권위는 존슨앤드존슨(Johnson & Johnson)과 랄프 로렌(Ralph Lauren)의 이사회 직책뿐만 아니라, 하버드 비즈니스 리뷰가 선정한 "세계에서 가장 성과가 좋은 CEO" 중 한 명으로 이름을 올리는 등의 수상 경력으로 더욱 뒷받침됩니다. 조직 활성화에 관한 강연자로도 활발히 활동하는 그는 직원의 권한 부여, 고객 중심의 혁신, 그리고 지속 가능한 성장을 강조합니다.

기업의 심장은 실행 가능한 프레임워크로 널리 찬사를 받았으며, 이윤과 목적을 일치시키고자 하는 리더들을 위한 로드맵으로 인정받고 있습니다. 이 책의 원칙들은 유수의 경영대학원에서 교육되고 전 세계 경영진들에게 채택되어, 21세기 리더십의 선구자로서 졸리의 유산을 공고히 하고 있습니다.

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Jeffrey Hayzlett with Jim Eber

Good for Business

Andrew Benett et al.

Humanocracy

Gary Hamel & Michele Zanini

The Heart of Change

John Kotter & Dan Cohen

Heart of Leadership

Mark Miller

Trailblazer

Marc Benioff

진심을 다하는 경영 요약에 관한 자주 묻는 질문

더 알아보기

학습 계획

Decode human nature for business success

Understanding the psychological drivers of human behavior is the ultimate competitive advantage in the modern corporate world. This plan is designed for leaders, marketers, and entrepreneurs who want to master persuasion, emotional intelligence, and nonverbal communication to drive results.

5 h 33 m•4 섹션

학습 계획

The High-Stakes Relationship Playbook

In high-stakes business environments, technical skill is secondary to the ability to influence and navigate complex human dynamics. This playbook is essential for leaders and sales professionals who need to command authority and turn skeptical rooms into strategic allies.

2 h•4 섹션

학습 계획

Lead with Heart and Metrics

This plan is designed for managers who need to balance human-centric leadership with rigorous performance standards. It is ideal for team leads in high-growth or complex environments looking to foster culture while hitting KPIs.

1 h 30 m•3 섹션

학습 계획

The Hidden Operating System of Human Behavior

This plan bridge the gap between abstract psychology and practical application, revealing the invisible forces that govern our daily choices. It is essential for leaders, marketers, and anyone seeking to master influence and understand the mechanics of the human mind.

1 h 30 m•3 섹션

학습 계획

The Human Book: Decoding Hidden Intent

In an era of complex communication, understanding what remains unsaid is a critical competitive advantage. This plan is essential for leaders, negotiators, and recruiters who need to master behavioral baselines, facial analysis, and linguistic markers to navigate high-stakes interactions.

1 h 30 m•3 섹션

학습 계획

The Laws of Human Nature

In an era of constant social interaction, understanding the hidden forces that drive human behavior is a vital competitive advantage. This plan is designed for leaders, negotiators, and anyone seeking to improve their interpersonal dynamics and self-mastery.

1 h 30 m•3 섹션

학습 계획

The Neurobiology of Unstoppable Growth

This plan is essential for leaders and high-performers who want to leverage brain science to overcome burnout and stagnation. It bridges the gap between biological reality and professional excellence, making it ideal for anyone navigating high-pressure environments.

1 h 30 m•3 섹션

학습 계획

The Laws of Corporate Survival

In high-stakes corporate environments, technical skill alone is rarely enough to ensure longevity. This plan is designed for ambitious professionals who need to master soft power, protective maneuvers, and assertive communication to thrive amidst organizational complexity.

1 h 30 m•3 섹션

컬럼비아 대학교 동문들이 제작 | 샌프란시스코에서 개발

BeFreed는 호기심 넘치는 글로벌 커뮤니티를 하나로 연결합니다

4.7

평균 평점

앱 평가 7.84천 개 이상

BeFreed 커뮤니티

정말이지 아직 앱을 다 써 보지도 않았는데, 며칠 써 본 것만으로도 깊은 인상을 받았어요… BeFreed는 제가 써 본 어떤 학습 앱과도 차원이 달라요. 몰입감이 엄청나고 집중력도 실제로 좋아져서, 스마트폰을 하염없이 스크롤하는 분들께 딱이에요!

@ladyInfinity

정확히 23일 전에 BeFreed를 구입했는데, 그날부터 하루도 빠짐없이 쓰고 있어요. 제 일상 업무 흐름과 학습 습관에 완전히 자리 잡았어요.

@jayallen

솔직히 이 앱은 제 기대를 전부 뛰어넘었어요. 어떤 주제든 오디오로 만들어 달라고 할 수 있고, 결과물이 놀라워요. 제 전문 분야는 심리치료 쪽이고 여러 학문이 얽혀 있는데도 답변이 아주 정확해요.

@Raguipa

제일 고마운 건 스크롤하는 시간이 확 줄었다는 거예요. 검색하는 시간은 줄고 흡수하는 시간은 늘었어요. 오디오북 전권, 팟캐스트, 학습 플랜의 조합이 정말 훌륭해요.

@colonyofcreatorsNGO

저는 24년째 PhotoReading 속진 학습 강사로 일하고 있어요… 책과 독서, 배움이 제 전문인데, BeFreed는 정보를 소화하기 쉽게 전달하는 혁신적인 방식을 정말 잘 구현했어요.

@BeFreed user

단순한 책 요약 앱이 아니에요. '재미' 스타일을 써 봤는데, 전통적인 방식보다 훨씬 나은 요약이고 아이디어를 이해하기도 쉬워요. 이것만으로도 값어치를 해요.

@austinakon

이 앱이 정말 좋아요. 며칠 써 봤는데 듣는 걸 멈출 수가 없어요. 시작하기에 이보다 좋을 수 없어요.

@jcrules328

정말 마음에 들어요. 한 달 정도 써 봤는데 숨은 보석을 찾은 기분이에요. BeFreed로 제가 원하는 주제를 직접 만들 수 있어서 좋고, 목소리도 훌륭한 데다 내레이션 선택지가 무궁무진해요.

@DanielCZ

정말이지 아직 앱을 다 써 보지도 않았는데, 며칠 써 본 것만으로도 깊은 인상을 받았어요… BeFreed는 제가 써 본 어떤 학습 앱과도 차원이 달라요. 몰입감이 엄청나고 집중력도 실제로 좋아져서, 스마트폰을 하염없이 스크롤하는 분들께 딱이에요!

@ladyInfinity

정확히 23일 전에 BeFreed를 구입했는데, 그날부터 하루도 빠짐없이 쓰고 있어요. 제 일상 업무 흐름과 학습 습관에 완전히 자리 잡았어요.

@jayallen

솔직히 이 앱은 제 기대를 전부 뛰어넘었어요. 어떤 주제든 오디오로 만들어 달라고 할 수 있고, 결과물이 놀라워요. 제 전문 분야는 심리치료 쪽이고 여러 학문이 얽혀 있는데도 답변이 아주 정확해요.

@Raguipa

제일 고마운 건 스크롤하는 시간이 확 줄었다는 거예요. 검색하는 시간은 줄고 흡수하는 시간은 늘었어요. 오디오북 전권, 팟캐스트, 학습 플랜의 조합이 정말 훌륭해요.

@colonyofcreatorsNGO

저는 24년째 PhotoReading 속진 학습 강사로 일하고 있어요… 책과 독서, 배움이 제 전문인데, BeFreed는 정보를 소화하기 쉽게 전달하는 혁신적인 방식을 정말 잘 구현했어요.

@BeFreed user

단순한 책 요약 앱이 아니에요. '재미' 스타일을 써 봤는데, 전통적인 방식보다 훨씬 나은 요약이고 아이디어를 이해하기도 쉬워요. 이것만으로도 값어치를 해요.

@austinakon

이 앱이 정말 좋아요. 며칠 써 봤는데 듣는 걸 멈출 수가 없어요. 시작하기에 이보다 좋을 수 없어요.

@jcrules328

정말 마음에 들어요. 한 달 정도 써 봤는데 숨은 보석을 찾은 기분이에요. BeFreed로 제가 원하는 주제를 직접 만들 수 있어서 좋고, 목소리도 훌륭한 데다 내레이션 선택지가 무궁무진해요.

@DanielCZ

유용한 정보와 아이디어를 8~15분짜리 팟캐스트 스타일 오디오로 압축해서 들을 수 있다는 게 정말 좋아요. 원래 팟캐스트는 군더더기가 많아서 안 좋아했는데, 여기는 그걸 싹 걷어냈어요.

@BeFreed user

박사 과정을 마무리하는 중이라 낯선 자료를 많이 읽어야 해요… BeFreed에서는 프롬프트만 입력하면 앱이 자료를 찾아서 오디오 팟캐스트로 만들어 줘요. BeFreed의 과정이 NotebookLM보다 더 매끄럽게 느껴져요.

@Brad

아침을 준비하거나 산책하거나 출퇴근할 때 들을 것을 YouTube에서 자주 찾곤 했는데, BeFreed는 광고도 군더더기도 없이 훨씬 더 딱 맞는 걸 들려줘요!

@BeFreed user

이 플랫폼의 가장 큰 장점은 활용도예요. 다루지 못하는 주제가 말 그대로 하나도 없어요. 무엇을 던져도 다 소화해요… 제한이 전혀 없으면서 약속을 실제로 지키는 학습 도구는 정말 드물어요.

@jayallen

BeFreed는 환상적이에요. 디자인이 편해서 헤매는 시간은 줄고 배우는 시간은 늘었어요. 오디오북, 팟캐스트, 학습 플랜의 조합은 천재적이에요. 제 하루가 완전히 달라졌어요.

@BeFreed user

처음엔 이탈리아어로 팟캐스트를 만드는 방법을 이해하는 데 시간이 좀 걸렸는데, 알고 나니까 — 와! 정말 대단해요! 어떤 주제든 설명해 달라고 하면 정말 똑똑하게 잘 설명해 줘요!

@matteo77

BeFreed는 제가 매일 쓰는 오디오북 앱이 됐어요… 제일 마음에 드는 건 텍스트를 넣으면 이동 중에도 들을 수 있는 오디오로 만들어 준다는 점이에요.

@kotanzu1

유용한 정보와 아이디어를 8~15분짜리 팟캐스트 스타일 오디오로 압축해서 들을 수 있다는 게 정말 좋아요. 원래 팟캐스트는 군더더기가 많아서 안 좋아했는데, 여기는 그걸 싹 걷어냈어요.

@BeFreed user

박사 과정을 마무리하는 중이라 낯선 자료를 많이 읽어야 해요… BeFreed에서는 프롬프트만 입력하면 앱이 자료를 찾아서 오디오 팟캐스트로 만들어 줘요. BeFreed의 과정이 NotebookLM보다 더 매끄럽게 느껴져요.

@Brad

아침을 준비하거나 산책하거나 출퇴근할 때 들을 것을 YouTube에서 자주 찾곤 했는데, BeFreed는 광고도 군더더기도 없이 훨씬 더 딱 맞는 걸 들려줘요!

@BeFreed user

이 플랫폼의 가장 큰 장점은 활용도예요. 다루지 못하는 주제가 말 그대로 하나도 없어요. 무엇을 던져도 다 소화해요… 제한이 전혀 없으면서 약속을 실제로 지키는 학습 도구는 정말 드물어요.

@jayallen

BeFreed는 환상적이에요. 디자인이 편해서 헤매는 시간은 줄고 배우는 시간은 늘었어요. 오디오북, 팟캐스트, 학습 플랜의 조합은 천재적이에요. 제 하루가 완전히 달라졌어요.

@BeFreed user

처음엔 이탈리아어로 팟캐스트를 만드는 방법을 이해하는 데 시간이 좀 걸렸는데, 알고 나니까 — 와! 정말 대단해요! 어떤 주제든 설명해 달라고 하면 정말 똑똑하게 잘 설명해 줘요!

@matteo77

BeFreed는 제가 매일 쓰는 오디오북 앱이 됐어요… 제일 마음에 드는 건 텍스트를 넣으면 이동 중에도 들을 수 있는 오디오로 만들어 준다는 점이에요.

@kotanzu1

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

지금 바로 학습 여정을 시작하세요

6장

진심을 다하는 경영 요약

진심을 다하는 경영 요약 개요

다양한 학습 방식으로 진심을 다하는 경영 요약 살펴보기

Reinventing Business Through Purpose and Human Connection

The Transformative Power of Meaningful Work

들리는 모든 단어를 눈으로 확인하세요

Embracing Imperfection as a Leadership Strength

Beyond Shareholder Value: The Purpose of Business

진심을 다하는 경영 요약에서 더 많은 것을 얻으세요

Building Cathedrals: Purpose as the Foundation of Business

Putting Purpose into Action

들리는 모든 단어를 눈으로 확인하세요

A Revolutionary Approach to Business Turnarounds

Unleashing Human Magic: The Five Key Ingredients

진심을 다하는 경영 요약에서 더 많은 것을 얻으세요

The Purposeful Leader

진심을 다하는 경영 요약 완독을 축하합니다

진심을 다하는 경영 요약의 핵심 주제

진심을 다하는 경영 요약의 명문장

진심을 다하는 경영 요약의 등장인물

저자 소개

진심을 다하는 경영 요약 다운로드

다른 사용자들도 좋아한 책

진심을 다하는 경영 요약에 관한 자주 묻는 질문

What is The Heart of Business by Hubert Joly about?

Who should read The Heart of Business?

Is The Heart of Business worth reading?

What are the five leadership principles in The Heart of Business?

더 알아보기

BeFreed는 호기심 넘치는 글로벌 커뮤니티를 하나로 연결합니다

다양한 학습 방식으로 진심을 다하는 경영 요약 살펴보기

Reinventing Business Through Purpose and Human Connection

The Transformative Power of Meaningful Work

들리는 모든 단어를 눈으로 확인하세요

Embracing Imperfection as a Leadership Strength

Beyond Shareholder Value: The Purpose of Business

진심을 다하는 경영 요약에서 더 많은 것을 얻으세요

Building Cathedrals: Purpose as the Foundation of Business

Putting Purpose into Action

들리는 모든 단어를 눈으로 확인하세요

A Revolutionary Approach to Business Turnarounds

Unleashing Human Magic: The Five Key Ingredients

진심을 다하는 경영 요약에서 더 많은 것을 얻으세요

The Purposeful Leader

진심을 다하는 경영 요약 완독을 축하합니다

다른 사용자들도 좋아한 책

더 알아보기