
Ben Horowitz's culture-shaping manifesto reveals how actions define organizations. Recommended by McKinsey and tech leaders, it controversially draws leadership lessons from Genghis Khan and Toussaint Louverture. What if your company's success hinges not on what you say, but what you do?
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A middle manager at your company lies regularly. Everyone knows it. Yet he keeps getting promoted. You preach honesty in every meeting, display integrity on your office walls, and genuinely believe in truthfulness. But your culture-the real one-rewards deception. This jarring disconnect reveals a fundamental truth: culture isn't what you say or what you believe. It's what people do when no one's watching. It's the invisible operating system running beneath every decision, every interaction, every crisis. And here's the uncomfortable part-you can't see your own culture clearly because you're swimming in it. But your newest employee? They see it instantly, in their first week, before they learn to rationalize the contradictions. Culture determines whether your company thrives or implodes, whether your strategy succeeds or fails, and whether talented people stay or flee. The question isn't whether you have a culture. You do. The question is whether you're deliberately shaping it or letting it shape itself.
What You Do Is Who You Are의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
What You Do Is Who You Are을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 What You Do Is Who You Are을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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