
Former FBI hostage negotiator reveals life-saving techniques that transformed business deals worldwide. Endorsed by Adam Grant and with 3 million copies sold, this 4.8-rated bestseller teaches tactical empathy that GORUCK's CEO made required reading. What high-stakes conversation could you win tomorrow?
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Imagine walking into a bank where a robbery has gone wrong. Hostages are terrified, the robber is desperate, and one wrong word could cost lives. What would you say? For over two decades, Chris Voss faced these life-or-death scenarios as the FBI's lead international kidnapping negotiator. Through these extreme situations, he discovered something revolutionary: everything we've been taught about negotiation is fundamentally wrong. Traditional negotiation wisdom emphasizes rational problem-solving and finding middle ground-"splitting the difference." But real-world negotiations reveal that humans aren't rational decision-makers. Even the most analytical minds are driven primarily by emotion. Daniel Kahneman's research confirms this: our emotional System 1 thinking guides our rational System 2 thinking, not vice versa. This insight transformed hostage negotiation after tragic failures at Ruby Ridge and Waco. The FBI realized that addressing the emotional core of human interaction-through techniques like active listening and tactical empathy-dramatically improved their success in saving lives. The implications extend far beyond hostage situations. Every day, we negotiate constantly with bosses, colleagues, family members, and service providers. By understanding that emotions drive decisions, we gain the ability to shape outcomes in all areas of life.
Never Split the Difference의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Never Split the Difference을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Never Split the Difference을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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