What is *The Post-Truth Business* by Sean Pillot de Chenecey about?

*The Post-Truth Business* explores how brands can rebuild trust and ethical integrity in an era of disinformation, fake news, and societal polarization. It combines rigorous research, expert interviews, and case studies to provide actionable strategies for navigating challenges like corporate transparency, reputation management, and moral leadership. The book serves as a "field manual" for marketers and leaders seeking to future-proof their organizations.

Who should read *The Post-Truth Business*?

This book is essential for marketers, CEOs, brand strategists, and policymakers grappling with trust deficits in modern business. It’s particularly valuable for professionals in sectors like retail, tech, and finance who need frameworks for ethical decision-making and crisis communication. Academics studying corporate ethics or media literacy will also benefit from its interdisciplinary insights.

Is *The Post-Truth Business* worth reading?

Yes—it reached No. 1 in business-bestseller charts and is praised as the "ultimate handbook" for reputation management. Sean Pillot de Chenecey’s blend of anthropological research, trend forecasting, and real-world examples (e.g., Unilever, Visa) offers practical tools for addressing post-truth challenges. Updated editions are planned for 2026, ensuring ongoing relevance.

What are the main concepts in *The Post-Truth Business*?

Key ideas include: - **Trust as currency**: Rebuilding credibility through transparency and accountability. - **Moral leadership**: Aligning corporate actions with societal values. - **Disinformation resilience**: Countering fake news and AI-driven misinformation. - **Scenario planning**: Preparing for geopolitical, cultural, and technological shifts.

How does *The Post-Truth Business* address brand ethics?

The book argues that ethical brands must move beyond "virtue signaling" to implement systemic changes, such as equitable supply chains and data privacy safeguards. It critiques superficial ESG efforts and highlights companies like Patagonia and Ben & Jerry’s as benchmarks for authentic social responsibility.

What frameworks does Sean Pillot de Chenecey propose in the book?

Pillot de Chenecey introduces: 1. **Foresight-Driven Innovation**: Anticipating trends through ethnographic research. 2. **Reputation Capital Scoring**: Quantifying trust metrics across stakeholder groups. 3. **The "New Abnormal" Framework**: Adapting to volatile markets using agile scenario planning.

What are notable quotes from *The Post-Truth Business*?

- **"Trust is the ultimate competitive advantage in a post-truth world."** - **"Brands that weaponize authenticity will outlast those peddling nostalgia."** These emphasize proactive integrity over reactive crisis management.

How does *The Post-Truth Business* relate to Sean Pillot de Chenecey’s other work?

It expands on themes from his podcast *#TheNewAbnormal* and complements his second book, *Influencers & Revolutionaries*, which analyzes cultural trendsetters. Together, they provide a blueprint for balancing ethical governance with innovation.

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3.31(42 Reviews)

포스트 트루스 비즈니스 개요

신뢰도가 72%에서 32%로 급락한 세상에서, "포스트 트루스 비즈니스(The Post-Truth Business)"는 만연한 허위 정보 속에서 브랜드가 어떻게 진정성을 재구축할 수 있는지 밝힙니다. 2019년 비즈니스 북 어워드(Business Book Award) 최종 후보에 오른 이 책은 전 세계적인 진실의 위기 속에서 번영하기 위한 필수 전략을 제시합니다.

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1장

Trust in a World of Lies: The Ultimate Challenge for Modern Brands

In a world increasingly defined by skepticism and suspicion, Sean Pillot de Chenecey's "The Post-Truth Business" arrives as a crucial roadmap for organizations navigating treacherous waters. The book has become something of a bible for brand strategists since its publication, with marketing executives from Apple to Unilever citing its frameworks in boardroom discussions. Oprah Winfrey famously mentioned it during a 2019 interview as "the book that helped me understand why we're all so confused these days." What makes this work particularly compelling is how it connects our personal experiences of information overload and trust erosion with practical business strategies for rebuilding authentic connections. As fake news proliferates and social media algorithms drive us further into echo chambers, Pillot de Chenecey offers a compelling vision for how brands can become islands of trust in an ocean of deception. His background spanning both academic research and frontline brand strategy gives the work a rare combination of intellectual depth and practical applicability that has made it required reading in business schools worldwide.

2장

The Post-Truth Crisis: When Truth Becomes Optional

We're living in a media landscape where truth is deliberately manipulated, trust has been catastrophically devalued, and organized misinformation thrives as a multi-billion dollar growth business. This isn't just troubling for democracy-it's an existential threat to brands built on consumer trust, affecting everything from product launches to crisis management. The term "post-truth" originated with playwright Steve Tesich in the 1990s, writing about the Iran/Contra scandal where President Reagan admitted his "heart and best intentions" contradicted facts and evidence. Unlike Nixon's Watergate disgrace, Reagan's popularity recovered after his emotional appeal, revealing Americans had "freely decided to live in some post-truth world," preferring comforting lies to uncomfortable truths. This marked a pivotal shift in how public figures could navigate scandals through emotional resonance rather than factual accountability. Fast forward to today, where social media has transformed from democratic promise to divisive reality. Facebook admitted Russian-purchased ads reached nearly 130 million Americans during the 2016 election, targeting both liberals and conservatives on hot-button issues like immigration, race relations, and gun rights. Twitter identified over 2,700 Russian "troll factory" accounts that sent 1.4 million messages in just two months. The threat has evolved beyond text to include deepfakes-AI-generated video and audio that can show people giving speeches they never made, with technology so sophisticated that even experts struggle to identify manipulated content. Our brain's dual-process model exacerbates this problem in ways previous generations never faced. System One thinking (fast, instinctual, automatic) drives our social media browsing, while System Two (slow, deliberate, logical) remains disengaged. When scrolling feeds, we share content without critical evaluation, allowing misinformation to spread rapidly through trusted networks. Studies show false news spreads six times faster than true stories on social media platforms, primarily because it triggers stronger emotional responses of surprise and disgust. The most insidious aspect is how fake news deliberately creates an "infosmog" of falsehoods, twisted truths, and confusion where determining reality becomes increasingly difficult. This content thrives because it's never boring-it's loud, outrageous and shocking, leaving mainstream media struggling to compete while maintaining journalistic standards. Conspiracy theories about COVID-19, election fraud, and climate change demonstrate how this ecosystem can rapidly spread dangerous misinformation globally. What does this mean for brands? Trust forms the foundation of every business relationship, and the stakes have never been higher. When 70% of global consumers worry about fake news being weaponized and media becomes the least trusted institution, brands face unprecedented challenges in establishing credibility. Companies must now navigate complex verification processes, combat false information about their products, and maintain transparency in an environment where skepticism is the default position. As Timothy Garton Ash urges, we must not surrender to this post-truth reality, but instead rebuild public trust through authentic communication, verified information sources, and transparent practices that acknowledge both successes and failures.

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3장

Privacy: The New Battleground for Consumer Trust

Have you ever felt that creepy sensation when an advertisement appears for something you just discussed in private? You're not alone. Privacy has become a central battleground in modern marketing, with attitudes varying dramatically across cultures and individuals. Research by ComRes found 79% of global respondents expressed concern about online privacy, with South Koreans, Britons, Australians and French being most critical. The tension between personalization and privacy is reaching a critical point-over half of British adults find personalized adverts "creepy," though targeting the one-third receptive to tailored messaging can yield strong ROI. The Cambridge Analytica scandal represented a watershed moment in this conversation. Investigative journalism revealed how the company harvested data from 87 million Facebook users to build systems that could profile and target American voters with personalized political advertisements. The fallout included congressional hearings, class-action lawsuits, and Cambridge Analytica's eventual closure. Voice-activated technology particularly concerns users-76% fear smart home gear, with unauthorized data collection the primary worry. Amazon's "voice-sniffing" patents and Google's Home Mini recording incidents have transformed these devices from convenient tools into potential surveillance machines in consumers' eyes. The EU's General Data Protection Regulation (GDPR) represents a radical shift in the privacy landscape, empowering individuals over corporations by creating a legal firewall around personal data. Jeffrey Chester calls it "an incredible breakthrough" that rebalances power from digital marketing giants to individuals and democratic society. For brands, the implications are enormous: with only 20% of the public trusting how organizations store their information, embedding privacy protection into customer communications becomes essential for rebuilding confidence. This urgency is heightened by massive data breaches at companies like Yahoo (affecting all three billion user accounts) and Facebook's admission that most users' public profiles could have been "scraped." In certain contexts, privacy trade-offs can provide clear benefits-for instance, elderly people maintaining independence through IoT-enabled monitoring devices. For monetized privacy to work, trust becomes the key pillar of any brand relationship. As a Harvard Business Review study found, financial firms like PayPal received the highest trust rankings while social networks like Facebook came in last.

4장

The Communication Crisis: When Nobody Believes Advertising

The communications world, particularly advertising, faces unprecedented turmoil as consumer trust erodes. While the "golden age" of advertising enjoyed limited media channels and positive consumer attitudes, today's landscape is radically different. The Havas Group's "Meaningful Brands" survey revealed a devastating truth: most consumers wouldn't care if 74% of brands they use vanished, and 60% of company content is considered poor or irrelevant. Trust in brands has been disintegrating for three decades, with advertising professionals ranking so low on the Ipsos MORI Veracity Index they don't even make the list. Consumers most trust themselves and each other-explaining why word-of-mouth remains marketing's holy grail, influencing up to 50% of purchasing decisions according to McKinsey. We're drowning in #Infosmog-the overwhelming flood of advertising, social media, and information competing for our attention 24/7. The result is chaos, driving consumers to adopt adblockers and avoidance techniques. Digital advertising faces a crisis of effectiveness and trust: P&G cut $100 million in digital spending with little business impact, proving those ads were largely ineffective. Meanwhile, ad fraud threatens to exceed $50 billion globally by 2025, becoming organized crime's second-largest revenue source after drugs. Dave Trott's sobering statistic reveals the scale of the problem: 89% of advertising isn't noticed or remembered, with only 4% remembered positively. In today's post-trust environment, brands must rethink their approach. Today's consumers seek transformational rather than merely experiential relationships with brands, willing to pay more for products that deliver wellbeing and fulfillment-but only if the brand's commitment feels sincere rather than manufactured. Smart brands transform consumers into marketing channels by "weaponizing audiences" to spread brand messages organically. Adidas exemplifies this approach through "dark social" tactics-leveraging private messaging apps where sharing can't be tracked by analytics platforms. They build hyper-local "squads" in cities worldwide, creating exclusive communities that generate FOMO (Fear Of Missing Out) and drive engagement. Brand strategist Gareth Kay emphasizes the need for brands with soul in today's oversaturated market. He argues brands have resorted to "essentially lying to create some sense of distinctiveness" despite minimal actual differences between products. Kay advocates shifting from fantasy-based marketing toward brands built on substance that prove their value in consumers' lives. Successful brands understand what people need, leverage their strengths, and build bridges between the two rather than creating products and manipulating consumers to want them.

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5장

Purpose Beyond Profit: The Rise of Conscious Capitalism

As consumers increasingly seek moral alignment with their purchases and younger generations prioritize meaning and purpose in their work lives, brands face mounting pressure to demonstrate ethical practices. Against a backdrop of informed consumers with endless choices, the distinction between "good" and "bad" brands becomes a crucial differentiator. While traditional marketing becomes less effective, community-based marketing has emerged as a cornerstone strategy for vibrant brands. Companies like Nike, Starbucks and Google built their success through community engagement that validates their authenticity. The Harvard Business Review emphasizes this isn't merely a marketing tactic but a comprehensive business strategy supporting organization-wide goals. Strategy director Marie Agudera warns against "purpose-washing"-making authenticity a marketing strategy rather than a business one, which ultimately appears manufactured and inauthentic. Martin Raymond of The Future Laboratory notes that advertising has shifted from individualism to promoting fulfillment through community and collaboration-"the socialist colonization of advertising." Conducting ethnographic in-situ research-talking with the right people in relevant contexts-quickly reveals which products aren't working and where brands can add value. This community-based approach captures feedback in consumers' terms, on their turf, in brand-contextual situations. Brands like Vans excel by creating physical spaces like "House of Vans" where their community gathers around shared interests. Harley-Davidson's Harley Owners Group (HOG) represents the pinnacle of brand community with over a million obsessively loyal members across nearly 1,500 official chapters worldwide. For these owners, Harley isn't just a product but a lifestyle and culture that resonates globally. The link between conscious capitalism, brand activism, and direct action continues to shorten in our post-truth world. Informed consumers increasingly demand brands not just profit from society but give back meaningfully-starting with paying proper taxes. Despite media portrayal focusing on extremists, these protests primarily comprise ordinary consumers-the very people brands target. Patagonia exemplifies the activist brand model, though not without paradox-their anti-consumption messaging often drives increased sales, as demonstrated by their famous "Don't buy this Jacket" Black Friday campaign. Founder Yvon Chouinard humorously captures this tension: "I've been a businessman for almost 60 years. It's as difficult for me to say those words as it is for someone to admit being an alcoholic or a lawyer." The "triple bottom line" concept measures success beyond profit to include people and planet. B Lab exemplifies this approach by certifying companies that meet rigorous standards of social sustainability, transparency, and environmental performance. This movement reflects growing consumer expectations that companies serve a social purpose, with 85% of Americans having engaged in some form of activism in the past year.

6장

Transparency: The New Brand Currency

Imagine picking up a product and instantly knowing not just what it contains, but who made it, where, under what conditions, and for what true cost. This level of transparency has evolved from a "nice-to-have option" to a "need-to-have asset" in earning consumer trust. Pricing innovation has become strategically crucial as global markets open and technology connects buyers and sellers worldwide. Everlane demonstrates transparent pricing by letting consumers choose what they pay for overstock items with clear explanations of how different price points benefit the company. The "pay what you want" (PWYW) model works best for independent businesses where customers feel connected to the brand's success. Consumers increasingly demand complete transparency from companies about ingredients, production processes, and supply chains. What was once considered an "unrealistic" amount of information has become the #NewNormal. Fashion Revolution believes transparency is vital to transform the industry, stating bluntly that "lack of transparency costs lives." Their Fashion Transparency Index ranks global fashion brands on disclosure about suppliers, policies, and social and environmental impacts, with the average score being just 49 out of 250. Blockchain technology is radically transforming retail by enabling unprecedented transparency. Until recently, "Informed Consumers" making "intentional buying choices" faced significant barriers to accessing detailed product information beyond PR-friendly narratives. Blockchain "enables physical products to gain a digital identity that links the flow of physical products to a distributed ledger," creating a series of verifiable "digital handshakes" throughout the supply chain. This technology provides consumers with a "common level playing field of trust"-an accessible, absolute proof system where every physical product comes with a digital "passport" verifying authenticity and origin. Voice-activated technology is revolutionizing ethical e-commerce by removing barriers between conscious consumers and ethical brands. With ComScore predicting half of all searches will be voice-based by 2020 and Ovum forecasting "more digital assistants than humans" by 2021, this technology represents a paradigm shift in consumer behavior. By simply "ticking a virtual box" to demand best practices, consumers can delegate ethical purchasing decisions to AI assistants that leverage blockchain-verified sourcing. The healthcare sector is experiencing unprecedented technological transformation, with blockchain offering solutions to longstanding trust issues. By enabling encrypted health information to be securely shared between providers without privacy breaches, blockchain addresses a common consumer complaint: lack of knowledge and control over personal medical histories. Transparent information fundamentally shifts the brand-consumer power dynamic by enabling truly informed purchasing decisions. Blockchain technology's "end-to-end" transparency protects everyone in the supply chain by making product origins traceable and verifiable. In today's marketplace where genuine brand differentiation is increasingly rare, being perceived as "more trustworthy, nicer and better" through transparent practices provides competitive advantage.

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포스트 트루스 비즈니스의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

7장

The Maker Movement: Authenticity Through Creation

This chapter explores how "maker" brands often forge the strongest authentic connections with consumers. While technology-focused maker culture represents one end of the spectrum, the chapter focuses more broadly on various innovators from street-food entrepreneurs to craft-beer producers who have collectively disrupted both local and global markets. As urban living spaces shrink, public gathering spaces become essential. In cities lined with identical global brands, street-food operators provide a needed alternative with affordable, authentic offerings that enable "spontaneous socializing." From London's Street Feast to Melbourne's Food Truck Park to Brooklyn's Hard Times Sundaes, these vibrant operations share a collective, cooperative ethos where producers, makers and customers all benefit. The maker movement benefits all parties: local suppliers satisfy consumers' desire to "eat local," makers sell directly with minimal overhead, and consumers access quality, personalized items at reasonable prices. Many makers have abandoned corporate careers to pursue their passions as "free entrepreneurs," connecting app developers in Hanoi with self-taught chefs in Helsinki through a shared start-up mentality requiring agility and passion. The small-business ethos connects to intentional buying, where limited production creates naturally "limited edition" products. This ecosystem thrives through social media, e-commerce, and simplified distribution, reinforcing the entrepreneurial maker as "The Brand Called You" micro-corporation. Publications like Hole & Corner and Selvedge have reinvigorated craft's image, elevating it from dated overtones to modern coolness. Products with "the hand of the artisan" are valued as genuine because their reality is their story-something that can't be faked. The craft beer industry exemplifies this authenticity-driven disruption, with independents like BrewDog growing from small-town brewers to international giants without losing their "punk" credentials. When large corporations buy craft breweries, customers often react with fury-one drinker tweeted about Camden Town's sale: "What's the going rate for a soul these days?" Authenticity isn't limited to low-tech brands-Tesla exemplifies how a futuristic product can maintain authenticity through its originator's vision. Tesla achieved the extraordinary feat of becoming the first successful new American car company since Ford, despite having founders with zero automotive industry experience. Elon Musk, who effectively is "Mr. Tesla," famously described the Model D's acceleration options as "normal, sport, and insane." Musician Lucy Rose exemplifies authentic artist-fan connection in the digital age. Though her music hadn't been released in South America, fans there contacted her through social media begging for performances. Without funds for venues, she created an ingenious solution: fans paid for her flights, hosted her in their homes, and organized free gigs. What she expected to be small gatherings became packed venues across eight countries, with audiences who knew every word of her songs despite her being "unknown" there.

8장

Cultural Marketing: The Authenticity Trap

Youth marketing exemplifies the problematic "marketing of culture" where brands obsessively chase authenticity and coolness but typically alienate those invested in the culture. Martin Raymond notes that "authenticity" itself became suspect when commercialized through "beards and hipsters." A breakfast cereal campaign attempting to leverage Northern Soul culture demonstrates this disconnect-using music with deep emotional resonance to sell unrelated products creates "memory theft," embedding unwanted brand associations in people's minds. Pepsi's catastrophic Kendall Jenner protest commercial epitomizes failed cultural marketing. Despite years of youth culture connections, Pepsi's "going through the motions" approach backfired spectacularly. The ad, produced by their in-house Creators League studio (not an external agency), became a global laughingstock, with late-night hosts Jimmy Kimmel, Jimmy Fallon and Stephen Colbert all mocking it mercilessly. Colbert particularly criticized the generic "Join the Conversation" protest signs as "the most corporate thing of all time." Parisian chic represents an enduring cultural style that brands struggle to authentically capture. Coco Chanel established this philosophy around women's independence-borrowing from men's wardrobes, embracing simplicity, and creating timeless pieces that don't need reinvention every season. Today's Parisian chic embodies nonchalance-appearing effortlessly thrown together without overthinking. It's about confidence, comfort, and mixing old with new rather than copying trends wholesale. Burning Man represents the ultimate "unbranded event" founded on principles of decommodification and creative culture. What began in the 1980s with Larry Harvey burning a wooden effigy has evolved into a 70,000-person festival in Nevada's Black Rock Desert where participants are expected to actively contribute, not merely spectate. However, the festival's cultural authenticity faces challenges as Silicon Valley tech executives and celebrities like Paris Hilton arrive with luxury accommodations. The pursuit of authenticity in culturally-based brand activity requires continuous effort to genuinely understand the core of cultural issues. Brands must determine where they can legitimately add value to a culture or learn from it in ways relevant to their identity. Only then can collaborations achieve true authenticity that validates the partnership. As Howard Schultz observed, "mass advertising can help build brands, but authenticity is what makes them last." Authenticity fundamentally differentiates brands in crowded marketplaces where product differences may be minimal. Two essential principles emerge: first, "don't just say it, do it and be it"-brands must move beyond mere claims to demonstrable action rather than virtue signaling; second, "real people trust real people"-audiences connect with authentic voices who genuinely live their expertise.

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9장

The Post-Truth Brand Manifesto

In a post-truth world, brands face serious challenges as modern life is increasingly defined by mistrust. Strong brand-consumer relationships, like all relationships, depend on trust. Without faith and confidence in people, institutions, ideas, objects, technology and systems around us, society would collapse. For brands, being trustworthy isn't optional-why would consumers choose a brand they don't trust? Drawing from the book's key insights, the Post-Truth Brand Manifesto provides essential guidance for brands seeking to rebuild authenticity and trust in a skeptical world: Be authentic: Authentic brands obsess over their heritage and origins, highlighting their individuality and distinctiveness. They engage with informed consumers making intentional buying choices. Fakery has no place in authentic brand practices-they earn trust by "living it like they say it." Their credibility enables more persuasive brand storytelling and stronger customer engagement. Be transparent: From environmental standards to labor practices, brands keep being found out when they lie. Brand claims about good behavior must be truthful and substantiated, communicated transparently for public scrutiny. In an era of distrusting consumers and watchful media, brands must find ways to regain confidence through honest practices-from transparent pricing to blockchain-enabled product information. Respect privacy: Privacy is a fundamental human right requiring protection. While concerns about data usage grow, many consumers willingly trade privacy for clear benefits. Brands must understand and demonstrate ethical behavior regarding data use, with clarity of purpose and effect. Those profiting from "surveillance capitalism" face serious consequences if they abuse consumer privacy. Demonstrate empathy: Consumers increasingly want to feel morally good about their purchases and are drawn to brands reflecting their viewpoints. Empathetic brands "tell it like they do it" regarding social impacts and own their mistakes openly. They negotiate with consumers rather than imposing themselves. To substantiate their social empathy, brands should publish mission statements and annual social impact reports demonstrating their "brand positive" ethos. Be trustworthy: In a world of endless choice, mistrusted brands lose while trusted ones win. Companies must be consistent and trustworthy throughout their organization and supply chain-"from the first hand of production to the final hand of the consumer." The most trusted brands have either demonstrated their credentials over time, maintain clear connections to makers or innovators, or have built transparency into their business model. Their trustworthiness comes from aligning actions with claims while behaving honestly, competently, reliably and empathetically. What if brands approached truth not as an optional marketing strategy but as their fundamental reason for existence? In our increasingly skeptical world, this might be the only sustainable path forward-not just for business success, but for rebuilding the social fabric that connects us all.

★★★★★

포스트 트루스 비즈니스 완독을 축하합니다

100만 명 이상의 학습자가 사랑합니다

“23일째 매일 사용하고 있어요. 이제 제 일상의 한 부분이 되었습니다.”

jayallen

포스트 트루스 비즈니스의 핵심 주제

brand authenticity
consumer trust erosion
misinformation management
data privacy ethics
algorithmic transparency

포스트 트루스 비즈니스의 명언

We're living in a media landscape where truth is deliberately manipulated.
Trust forms the foundation of every business relationship.
Privacy has become a central battleground in modern marketing.
Most consumers wouldn't care if 74% of brands they use vanished.
We must not surrender to this post-truth reality.

포스트 트루스 비즈니스의 등장인물

Sean Pillot de CheneceyAuthor and brand strategist
Steve TesichPlaywright who originated the term post-truth
Timothy Garton AshAuthor and historian who urges rebuilding trust

저자 소개

Sean Pillot de Chenecey는 베스트셀러인 The Post-Truth Business의 저자이자 브랜드 윤리, 전략적 예측, 그리고 디지털 시대의 소비자 신뢰 분야에서 선도적인 권위자입니다. 미래학 컨설턴트이자 역동적인 기조 연설가인 그는 Unilever, Microsoft, Visa와 같은 글로벌 브랜드에 자문을 제공해 온 20년의 경력과 코펜하겐 미래학 연구소(Copenhagen Institute for Futures Studies)의 영국 파트너로서의 역할을 결합하여 활동하고 있습니다.

그의 저작은 진정성, 기업의 책임, 그리고 파괴적 트렌드의 교차점을 탐구하며, 이러한 주제들은 '올해의 비즈니스 도서상' 최종 후보에 오른 후속작 Influencers & Revolutionaries에서 더욱 심도 있게 다뤄졌습니다.

학술적 통찰력과 실무적 적용을 연결하는 것으로 유명한 Pillot de Chenecey는 25만 회 이상의 다운로드를 기록한 찬사받는 팟캐스트 The New Abnormal을 진행하고 있으며, 세계경제포럼(World Economic Forum)과 같은 플랫폼에 기고하고 있습니다. 테이트 모던(Tate Modern)에서 엠파이어 스테이트 빌딩(Empire State Building)에 이르는 다양한 장소에서의 강연은 PESTLE 과제에 대한 사상적 리더로서의 그의 위상을 공고히 해줍니다. The Post-Truth Business는 출간 즉시 비즈니스 베스트셀러 1위에 올랐으며 2019년 올해의 비즈니스 도서 결승에 진출했고, 현재 포춘 500대 기업들이 위기 상황이 빈번한 시장에서 평판 관리를 위해 사용하는 프레임워크를 구축했습니다.

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Truth

Hector MacDonald

UnMarketing

Scott Stratten

Hard facts, dangerous half-truths, and total nonsense

Jeffrey Pfeffer & Robert I. Sutton

Building a StoryBrand

Donald Miller

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Truth, Trust, and Public Reason

In an era of deep polarization and digital manipulation, understanding the architecture of truth is a vital survival skill. This plan is designed for citizens, professionals, and students who want to navigate modern information ecosystems with skepticism and intellectual integrity.

1 h 12 m•3 섹션

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The Hidden Language of Trust

In an era of digital disconnect, mastering the nuances of human behavior is essential for effective leadership and conflict resolution. This plan is designed for professionals and negotiators who need to read between the lines and build psychological safety in high-stakes environments.

2 h 18 m•3 섹션

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The Human Book: Decoding Hidden Intent

In an era of complex communication, understanding what remains unsaid is a critical competitive advantage. This plan is essential for leaders, negotiators, and recruiters who need to master behavioral baselines, facial analysis, and linguistic markers to navigate high-stakes interactions.

1 h 30 m•3 섹션

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Decode human nature for business success

Understanding the psychological drivers of human behavior is the ultimate competitive advantage in the modern corporate world. This plan is designed for leaders, marketers, and entrepreneurs who want to master persuasion, emotional intelligence, and nonverbal communication to drive results.

5 h 33 m•4 섹션

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Master self-deception

In a world full of cognitive shortcuts, understanding how we lie to ourselves is the ultimate competitive advantage. This plan is essential for leaders, decision-makers, and individuals seeking personal growth who want to strip away mental illusions and see reality clearly.

5 h 24 m•4 섹션

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The Social Intelligence Blueprint

In an era of digital disconnect, mastering high-level social observation is a critical competitive advantage. This plan is designed for professionals and leaders who need to accurately read people and command presence in complex group environments.

1 h 30 m•3 섹션

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Inspire trust & win clients

In today's competitive marketplace, technical expertise alone is insufficient—clients choose professionals they trust. This learning plan is essential for consultants, service providers, salespeople, and any professional who needs to build credibility quickly and convert prospects into loyal clients. Whether you're an entrepreneur building your practice or a seasoned professional looking to elevate your client relationships, these skills are foundational to sustainable business growth.

4 h 59 m•4 섹션

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Unshakable: Stoic Drills for Modern Chaos

In an era of constant digital noise and social volatility, emotional resilience is a survival skill. This plan is designed for high-stress professionals and individuals seeking to regain control over their reactions and mental clarity through practical, ancient wisdom.

2 h 30 m•5 섹션

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

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2장

포스트 트루스 비즈니스

개요포스트 트루스 비즈니스 개요

한 권의 책, 다양한 듣기 방식.

Trust in a World of Lies: The Ultimate Challenge for Modern Brands

The Post-Truth Crisis: When Truth Becomes Optional

들리는 모든 단어를 눈으로 확인하세요

Privacy: The New Battleground for Consumer Trust

The Communication Crisis: When Nobody Believes Advertising

포스트 트루스 비즈니스에서 더 많은 것을 얻으세요

Purpose Beyond Profit: The Rise of Conscious Capitalism

Transparency: The New Brand Currency

들리는 모든 단어를 눈으로 확인하세요

The Maker Movement: Authenticity Through Creation

Cultural Marketing: The Authenticity Trap

포스트 트루스 비즈니스에서 더 많은 것을 얻으세요

The Post-Truth Brand Manifesto

포스트 트루스 비즈니스 완독을 축하합니다

포스트 트루스 비즈니스의 핵심 주제

포스트 트루스 비즈니스의 명언

포스트 트루스 비즈니스의 등장인물

저자 소개

포스트 트루스 비즈니스 요약 다운로드

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Who should read The Post-Truth Business?

Is The Post-Truth Business worth reading?

What are the main concepts in The Post-Truth Business?

더 알아보기

1,000,000+ curious minds.

1,000,000+ curious minds.

한 권의 책, 다양한 듣기 방식.

Trust in a World of Lies: The Ultimate Challenge for Modern Brands

The Post-Truth Crisis: When Truth Becomes Optional

들리는 모든 단어를 눈으로 확인하세요

Privacy: The New Battleground for Consumer Trust

The Communication Crisis: When Nobody Believes Advertising

포스트 트루스 비즈니스에서 더 많은 것을 얻으세요

Purpose Beyond Profit: The Rise of Conscious Capitalism

Transparency: The New Brand Currency

들리는 모든 단어를 눈으로 확인하세요

The Maker Movement: Authenticity Through Creation

Cultural Marketing: The Authenticity Trap

포스트 트루스 비즈니스에서 더 많은 것을 얻으세요

The Post-Truth Brand Manifesto

포스트 트루스 비즈니스 완독을 축하합니다

다른 사용자들도 좋아한 책

더 알아보기

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