
In "Truth," Hector Macdonald reveals how multiple versions of truth shape our reality. Endorsed by Adam Grant and praised as an antidote to our "post-truth" era, this compelling guide helps you navigate a world where facts and fiction increasingly blur.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Imagine standing in a grocery store, hesitating over a bag of quinoa. Headlines claim your healthy food choice is starving Andean farmers. But visit those same farmers, and they'll tell you foreign demand has transformed their lives for the better, bringing prosperity and cultural pride. Both narratives are true - yet they create fundamentally different impressions of reality. This is the fascinating paradox at the heart of competing truths. In our polarized world of "fake news" and "alternative facts," we often assume statements must be either true or false. But reality is more complex. Two contradictory statements can both be technically accurate while creating entirely different impressions - like "The internet makes knowledge widely available" versus "The internet accelerates the spread of misinformation." These competing truths surround us daily, shaping our understanding of everything from corporate culture to global politics. What makes competing truths so powerful is that they're not lies - they're selective presentations of reality that can be used ethically by Advocates seeking to create accurate impressions, or manipulatively by Misleaders who technically tell truth while deliberately distorting our understanding. As BBC's Evan Davis noted, "A remarkable amount of powerful deception can be practiced without any lies being told."
Truth의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Truth을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Truth을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Truth 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.