What is *A World Gone Social* about?

*A World Gone Social* by Ted Coiné and Mark Babbitt explores how businesses must adapt to thrive in the Social Age, where social media shifts power from corporations to customers and employees. It emphasizes transparency, collaboration, and building trust through genuine engagement. Key themes include the decline of hierarchical structures ("Death of Large"), the rise of agile "nano" teams, and creating OPEN (Ordinary People/Extraordinary Networks) communities.

Who should read *A World Gone Social*?

Business leaders, entrepreneurs, marketers, and HR professionals seeking to navigate the Social Age will benefit from this book. It’s ideal for those aiming to leverage social media for customer loyalty, talent recruitment, and fostering innovation in flat organizational structures. The book also appeals to readers interested in digital transformation and corporate transparency.

Is *A World Gone Social* worth reading?

Yes—it’s a practical guide for adapting to social-driven markets, backed by case studies from companies like Zappos and Southwest Airlines. The authors, recognized as Forbes influencers, offer actionable strategies for building socially enabled teams and avoiding reputational risks. Its insights remain relevant for modern challenges like remote work and AI integration.

What are the key concepts in *A World Gone Social*?

- **Death of Large**: Traditional corporations fail without agility. - **Flat: The New Black**: Hierarchies dissolve in favor of collaborative networks. - **OPEN**: Ordinary People forming Extraordinary Networks. - **Blue Unicorns**: Leaders who prioritize transparency and employee empowerment. - **Social Recruiting**: Leveraging platforms to attract talent and build employer brands.

How does social media impact businesses according to the book?

Social media transfers power to customers, who now dictate brand reputations through reviews and viral feedback. Companies face pressure to be transparent, engage authentically, and address issues publicly. The book highlights examples like Barilla’s turnaround after a PR crisis and Zappos’ customer-centric culture.

What is the "Death of Large" in *A World Gone Social*?

It refers to the decline of rigid, hierarchical corporations unable to adapt quickly. Socially agile "nano" businesses—small, fluid teams—outperform larger competitors by prioritizing innovation, customer feedback, and decentralized decision-making.

What companies exemplify adapting to the Social Age?

- **Zappos**: Built a culture of customer obsession and employee autonomy. - **Southwest Airlines**: Uses social listening to improve service and retain loyalty. - **Lululemon**: Engages communities through user-generated content and transparency.

What are "Blue Unicorns" in the book?

Blue Unicorns are rare leaders who excel in the Social Age by fostering trust, empowering employees, and prioritizing purpose over profit. They reject top-down control, instead cultivating open dialogue and collaborative problem-solving.

A world gone social Summary, PDF, EPUB, Audio

A world gone social

Ted Coiné and Mark Babbit

3.77 (109 Reviews)

Business Communication skill Entrepreneurship

개요

핵심 요점

저자

자주 묻는 질문

In "A World Gone Social," Coine and Babbitt reveal why social media isn't just a trend but a business revolution. Featured on Blinkist, this guide shows how flat hierarchies and digital influencers now outweigh traditional authorities - is your company ready for extinction or evolution?

나만의 학습 방법 탐색하기

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저자의 목소리로 책을 느껴보세요

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핵심 아이디어를 빠르게 캡처하여 신속하게 학습

재미있게25분

재미있고 매력적인 방식으로 책을 즐기세요

「A world gone social」베스트 인용구

Social media is inherently neutral-like a hammer that can either build or destroy.

나만의 학습 방법 탐색하기

A world gone social은 단순한 책이 아닙니다 — Business의 마스터클래스입니다. 당신에게 가장 잘 맞는 방식으로 교훈을 흡수할 수 있도록 5가지 고유한 학습 모드를 제공합니다. 깊이 생각하는 사람이든, 빠른 학습자이든, 이야기를 좋아하는 사람이든, 당신의 스타일에 맞는 모드가 있습니다.

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A world gone social 요약 - 12분

A world gone social의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.

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BeFreed는 1,000,000 호기심 넘치는 글로벌 커뮤니티를 하나로 연결합니다

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

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A world gone social

Ted Coiné and Mark Babbit

3.77 (109 Reviews)

Business Communication skill Entrepreneurship

개요

핵심 요점

저자

자주 묻는 질문

나만의 학습 방법 탐색하기

빠른 요약12분

저자의 목소리로 책을 느껴보세요

심층 분석42분

지식을 흥미롭고 예시가 풍부한 인사이트로 전환

플래시 카드10개의 인사이트

핵심 아이디어를 빠르게 캡처하여 신속하게 학습

재미있게25분

재미있고 매력적인 방식으로 책을 즐기세요

「A world gone social」베스트 인용구

Social media is inherently neutral-like a hammer that can either build or destroy.

이런 책은 어떠세요

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Tom Goodwin

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Guy Kawasaki & Peg Fitzpatrick

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22 sources

The Anti-Social Web: Escaping Digital Addiction

23 sources

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핵심 내용

The Quiet Revolution Reshaping Every Corner of Business

00:00

A customer tweets a complaint about a broken guitar. Within days, 14 million people watch the story unfold. A 22-year-old starts an online petition about a bank fee. Three hundred thousand signatures later, a multibillion-dollar corporation reverses course. An intern at an eight-person startup makes a single phone call that four established brands ignored-and wins a customer who shares the experience with 300,000 followers. This isn't science fiction. It's Tuesday. We're living through a transformation as profound as the shift from agriculture to industry, yet many leaders still operate as if it's 1995. The command-and-control hierarchies that dominated the twentieth century-with their knowledge hoarding, rigid bureaucracies, and top-down edicts-are crumbling. Not because of some management fad, but because they simply can't compete anymore. The tools that once kept power concentrated at the top have been democratized. A single person with passion and a smartphone now wields influence that once required armies of PR professionals and millions in advertising spend. Resistance to this new reality comes in predictable flavors. Some dismiss social as a passing trend, like disco or pet rocks. Others remain comfortably ignorant, insisting their current success proves change unnecessary. Still others fear losing the power that hierarchy once guaranteed them. They're like the British naval ship in that famous exchange, demanding the lighthouse change course-not realizing they're demanding the impossible. Think about what's actually happening. Solopreneurs launch businesses from kitchen tables with virtually no capital, gaining traction through nothing but authentic engagement. Customers bypass marketing departments entirely, conferring with each other to decide what's worth buying. Job seekers ignore corporate PR, learning what companies are really like from current employees sharing unfiltered experiences online. Expertise has escaped the executive suite. Knowledge flows freely, rendering traditional gatekeepers obsolete. This shift runs deeper than platforms or technology. Today's workforce-particularly those who grew up with the internet-operates from fundamentally different assumptions. They trust more readily, communicate more openly, and expect collaboration from all directions. They don't understand why information should be hoarded or why good ideas should die in committee. Organizations clinging to Industrial Age thinking aren't just outdated-they're actively repelling the talent and customers they need to survive.

The Customer Megaphone Changes Everything

Employees Hold the Big Stick Now

Finding Talent in the Age of Transparency

Engagement: The Foundation Everything Rests Upon

Communities: Where Brands Come Alive

The End of Bigness and What Comes Next

나만의 학습 방법 탐색하기

빠른 요약

A world gone social 요약 - 12분

A world gone social의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.

00:00

플래시 카드

A world gone social에서 엄선한 10가지 핵심 인사이트

A world gone social을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

재미있게

A world gone social의 교훈을 25분 스토리로

생생한 스토리텔링을 통해 A world gone social을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.

00:00

개인화

나만의 방식으로 A world gone social 경험하기.

무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

BeFreed는 1,000,000 호기심 넘치는 글로벌 커뮤니티를 하나로 연결합니다

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

BeFreed는 1,000,000 호기심 넘치는 글로벌 커뮤니티를 하나로 연결합니다

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

지금 바로 학습 여정을 시작하세요

이 요약 다운로드

A world gone social 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.

A world gone social by Ted Coiné and Mark Babbit Summary

Overview of A world gone social

Similar books to A world gone social

「A world gone social」베스트 인용구

빠른 요약 모드 - A world gone social 요약을 12분 만에 읽거나 듣기

플래시 카드 모드 - A world gone social에서 엄선한 10가지 핵심 인사이트

재미있게 모드 - A world gone social의 교훈을 25분 스토리로

개인화 모드 - A world gone social 요약을 0분 만에 읽거나 듣기

A world gone social PDF 다운로드

A world gone social EPUB 다운로드

A world gone social by Ted Coiné and Mark Babbit Summary

Overview of A world gone social

Similar books to A world gone social

「A world gone social」베스트 인용구

이런 책은 어떠세요

핵심 내용

The Quiet Revolution Reshaping Every Corner of Business

The Customer Megaphone Changes Everything

Employees Hold the Big Stick Now

Finding Talent in the Age of Transparency

Engagement: The Foundation Everything Rests Upon

Communities: Where Brands Come Alive

The End of Bigness and What Comes Next

빠른 요약 모드 - A world gone social 요약을 12분 만에 읽거나 듣기

플래시 카드 모드 - A world gone social에서 엄선한 10가지 핵심 인사이트

재미있게 모드 - A world gone social의 교훈을 25분 스토리로

개인화 모드 - A world gone social 요약을 0분 만에 읽거나 듣기

A world gone social PDF 다운로드

A world gone social EPUB 다운로드

이런 책은 어떠세요

핵심 내용

The Quiet Revolution Reshaping Every Corner of Business

The Customer Megaphone Changes Everything

Employees Hold the Big Stick Now

Finding Talent in the Age of Transparency

Engagement: The Foundation Everything Rests Upon

Communities: Where Brands Come Alive

The End of Bigness and What Comes Next