
In "Building a StoryBrand," Donald Miller reveals the framework that's transformed half a million businesses by making customers the hero, not the brand. Even Pat Flynn's bestseller briefly surpassed it before Miller reclaimed the top spot - proof its storytelling magic works.
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Walk into any bookstore and you'll find thousands of volumes competing for attention. Yet only a handful grab you by the collar and refuse to let go. The same dynamic plays out in business every single day. Most companies possess genuinely valuable offerings, yet they remain invisible-not because their products are inferior, but because their message is murky. Here's the uncomfortable truth: your customer doesn't care about your brand's origin story, your state-of-the-art facility, or your company values. They care about one thing-whether you can solve their problem and improve their life. This insight has transformed struggling businesses into thriving enterprises, with some seeing revenue increases of 300% simply by clarifying their message. The shift required isn't complicated, but it demands a radical repositioning: stop casting your brand as the hero and start positioning your customer in that role.
Building a StoryBrand의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Building a StoryBrand을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Building a StoryBrand을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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