
In "The Meaning Revolution," Fred Kofman reveals why purpose trumps paychecks in today's workplace. Endorsed by LinkedIn's co-founder and called "the book every executive should read" by Sheryl Sandberg, it unlocks how transcendent leadership creates unstoppable, meaning-driven organizations. What motivates your best employees?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
When LinkedIn CEO Jeff Weiner shared his mission to "expand the world's collective wisdom," Fred Kofman suggested adding compassion, citing the Buddhist teaching that "wisdom without compassion is ruthless; compassion without wisdom is foolish." This exchange captures what makes transcendent leadership powerful. Despite overwhelming evidence that engagement drives profitability, 87% of employees worldwide remain disengaged. Why? The answer isn't better compensation packages but something more fundamental - connecting work to something greater than ourselves. Think about your own work experience. When have you felt most engaged? It likely wasn't when you received a bonus, but when you felt your work mattered. The meaning revolution offers a radical proposition: our most pressing organizational challenges can't be solved through traditional management approaches of control and compensation. They require a paradigm shift from matter to meaning, from external rewards to internal motivation. This isn't just idealistic thinking - it's practical business strategy. Companies like Google, Microsoft, and Facebook have embraced these principles precisely because they drive sustainable success.
The Meaning Revolution의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Meaning Revolution을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 The Meaning Revolution을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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