
Revolutionize your workplace with "Conscious Business" - Fred Kofman's Nautilus Award-winning guide to ethical leadership. Discover the seven disciplines transforming organizations worldwide, from authentic communication to emotional mastery. Why are leaders replacing profit-first thinking with this unconventional approach to sustainable success?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Imagine two companies with identical talent pools. One thrives while the other struggles. What makes the difference? Fred Kofman's "Conscious Business" reveals it's not strategy or resources, but consciousness - our ability to experience reality clearly and respond with intention rather than reaction. This approach has captivated leaders at Google, LinkedIn, and Microsoft because it works. Consciousness in business means developing three capacities: self-awareness (understanding our thoughts), other-awareness (recognizing others as conscious beings), and abstraction (transcending concrete experiences). The conscious business approach acknowledges that organizations exist in three dimensions: the impersonal "It" (tasks), interpersonal "We" (relationships), and personal "I" (meaning). While most companies focus exclusively on effectiveness, conscious businesses understand that sustainable success requires attention to all three. When people feel seen, respected, and connected to meaningful purpose, they bring extraordinary energy and creativity to their work.
Conscious Business의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Conscious Business을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Conscious Business을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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