
In "Practically Radical," William C. Taylor reveals how to transform companies through "vuja de" thinking - seeing familiar situations with fresh eyes. Endorsed by Arianna Huffington as "the most powerful change manual you'll ever read," it teaches Henry Ford's secret: find breakthrough ideas in unexpected places.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
History shows that crisis breeds innovation. During the Great Depression, Russel Wright created the bestselling American Modern dinnerware. The Eames designed iconic furniture during 1940s material shortages. GM maintained Buick by promoting used cars during economic collapse. Microsoft and FedEx launched during recessions. The pattern is clear: while others retreat during downturns, visionaries advance. As James Surowiecki observed with Kellogg's Depression-era success, doubling down when competitors pull back creates lasting advantage. The real risk isn't "sinking the boat" with bold initiatives but "missing the boat" through excessive caution. Think about it - how many transformative companies were born during economic turmoil? The connection isn't coincidental. Constraints force creative thinking, and disrupted markets create openings for newcomers unburdened by outdated assumptions. When established players focus on survival, innovators can redefine entire industries. This explains why "Practically Radical" has become required reading in executive education programs at Harvard and Stanford - it provides both inspiration and practical frameworks for transformation during uncertainty. What if the greatest danger to your organization isn't taking too many risks, but taking too few? What if playing it safe is actually the riskiest strategy of all?
Practically Radical의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Practically Radical을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Practically Radical을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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