
Tired of being just a manager? Facebook executive Jennifer Dulski's Wall Street Journal bestseller reveals how anyone can ignite movements that matter. What separates change-makers from bystanders? Discover the "ladder of engagement" that transformed Change.org and empowered everyday heroes to reshape their worlds.
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Have you ever felt that burning desire to change something in the world but stopped yourself with "Who am I to do this?" Jennifer Dulski's "Purposeful" demolishes this self-doubt with a simple, powerful truth: every significant movement in history began with someone willing to stand alone. Like the first person who starts clapping at a performance, social change requires someone brave enough to be first. This progression from "unthinkable" to "inevitable" resembles a standing ovation effect - beginning with just one person whose courage inspires others until momentum becomes unstoppable. Consider Erdem Gunduz, who in 2013 stood motionless for eight hours in Istanbul's Taksim Square to protest police brutality. His solitary stance gradually attracted hundreds and inspired the viral #duranadam (standing man) movement worldwide. The most significant barrier to taking that first step isn't external - it's not believing in our own capacity to effect change. When facing challenges, we must ask "Why NOT me?" instead of "Why me?" Movements don't require grand gestures to begin - they need committed first steps. Sarah Kavanagh, a Mississippi teenager who became vegan at twelve, discovered brominated vegetable oil (BVO) in Gatorade. Learning BVO contained bromine (also found in flame retardants) and was banned in over 100 countries, she started a petition asking Pepsi to remove it. Despite feeling she lacked authority as a teenager, her petition gathered 17,000 signatures in a month. Less than three months later, Pepsi announced they would remove BVO from Gatorade. Sarah then campaigned against BVO in Powerade, and ultimately both Pepsi and Coca-Cola removed it from all their drinks worldwide.
Purposeful의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Purposeful을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Purposeful을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Purposeful 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.