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    Negotiation Made Simple by John Lowry Summary

    Negotiation Made Simple
    John Lowry
    3.99 (91 Reviews)
    BusinessCommunication SkillLeadershipRelationship
    개요
    핵심 요점
    저자
    자주 묻는 질문

    Overview of Negotiation Made Simple

    Master negotiator John Lowry distills complex tactics into 240 pages of game-changing strategies. Praised by reviewer Bob Morris as "bold and empathetic," this guide has transformed business deals across healthcare and government. Why do industry leaders call it the secret weapon for win-win outcomes?

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    「Negotiation Made Simple」베스트 인용구

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    Your job title doesn't accurately describe what you do to succeed.

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    Negotiation Made Simple은 단순한 책이 아닙니다 — Business의 마스터클래스입니다. 당신에게 가장 잘 맞는 방식으로 교훈을 흡수할 수 있도록 5가지 고유한 학습 모드를 제공합니다. 깊이 생각하는 사람이든, 빠른 학습자이든, 이야기를 좋아하는 사람이든, 당신의 스타일에 맞는 모드가 있습니다.

    빠른 요약 모드 - Negotiation Made Simple 요약을 11분 만에 읽거나 듣기

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    Negotiation Made Simple 요약 - 11분

    Negotiation Made Simple의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.

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    플래시 카드 모드 - Negotiation Made Simple에서 엄선한 9가지 핵심 인사이트

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    Negotiation Made Simple에서 엄선한 9가지 핵심 인사이트

    Negotiation Made Simple을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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    @djmikemoore
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    추천 도서 요약
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    인기 카테고리
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    유명인 추천 도서
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    수상작 컬렉션
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    추천 주제
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
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    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    학습 도구
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    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
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    핵심 내용

    1

    When Everything Is a Negotiation-And You Never Knew It

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    What if I told you that you've been negotiating your entire life without realizing it? That bedtime argument with your six-year-old? Negotiation. The "quick chat" with your boss about project deadlines? Negotiation. Even deciding where to grab dinner with friends involves the same strategic communication process that CEOs use to close million-dollar deals. Yet here's the uncomfortable truth: most of us stumble through these moments relying on gut instinct, hoping things work out. Meanwhile, a small elite-less than 10% of professionals-have cracked the code. They've learned that negotiation isn't about being the loudest voice in the room or the most aggressive dealmaker. It's about understanding a predictable process and knowing exactly when to push, when to listen, and when to walk away. The word "negotiation" comes from the Latin *negotiatus*, meaning "to carry on business." But we've narrowed its meaning so much that most people don't recognize they're negotiating even when they clearly are. During the Cuban Missile Crisis, a naval officer ordered warning shots fired at a Russian ship, not understanding that ship positioning was the delicate language Kennedy and Khrushchev were using to negotiate. He thought he was running a military operation. He was actually participating in the highest-stakes negotiation in human history-and nearly triggered nuclear war because he didn't know it. A young engineer at the Tennessee Department of Transportation insisted he never negotiated. His job was analyzing a dangerous road turn to reduce accidents. But when pressed, he realized his entire project was actually a negotiation between public officials about how to improve safety efficiently. Despite negotiation being central to his success, he'd received zero formal training. Your business card might say "Manager" or "Director" or "Consultant," but those titles obscure what you actually do to succeed. The real job? You manage strategic communication to make deals and solve problems. You negotiate. Once you embrace this identity, everything shifts. You stop reacting instinctively and start acting strategically.

    2

    Why Your Gut Will Betray You - And What to Do Instead

    3

    The Two Faces of Negotiation-And When to Use Each

    4

    The Predictable Pattern of Competitive Negotiation-And How to Exploit It

    5

    The Opening Move That Determines Everything

    6

    Moving from Positions to Interests-The Cooperative Approach

    7

    The Human Element That Seals the Deal