
Harvard professors reveal the psychological edge that turns average negotiators into dealmaking legends. Used in Fortune 500 boardrooms, this bestseller unpacks how JFK's Cuban Missile Crisis tactics can help you claim hidden value in everyday conversations.
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Picture a room full of Harvard MBAs, each convinced they'll outperform three-quarters of their classmates in an upcoming negotiation exercise. The irony? They can't all be right. Yet 68% genuinely believe they will be. This overconfidence isn't stupidity - it's human nature. And it's precisely why brilliant executives routinely destroy millions in value at the negotiating table. Consider the NHL's catastrophic 2004-05 lockout. After sacrificing an entire season's revenue, the players' union accepted a $39 million salary cap - worse than the $42.5 million they'd rejected months earlier. Rational? Hardly. But predictable? Absolutely. The real genius in negotiation isn't about being smarter than others. It's about recognizing the mental traps that ensnare even the brightest minds, then systematically avoiding them. Benjamin Cone owned 7,000 acres in North Carolina. When endangered woodpeckers appeared on his property, he did something that baffled environmentalists and economists alike: he began clear-cutting 500 acres annually. Not for profit - purely to prevent the woodpeckers from expanding their habitat and triggering more restrictions. He destroyed both economic and environmental value because he assumed that if environmentalists wanted something, it must hurt him. This is the fixed-pie bias in its purest form. Cone rejected Habitat Conservation Plans that could have served both his interests and environmental goals because he literally couldn't imagine mutual benefit. His mind had become his opponent.
Negotiation Genius의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
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