
Forget "thinking outside the box" - BCG innovation experts reveal why creating new mental models drives breakthrough creativity. Endorsed by Lockheed Martin's CTO and PepsiCo's CSO as "the pinnacle resource" for navigating uncertainty. What if your biggest limitation isn't your creativity, but your boxes?
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Imagine a dog continuing to jump over an invisible fence long after it's been removed. We humans do the same thing with our mental "boxes" - the frameworks we use to understand our complex world. These mental models help us make sense of reality, but they can also blind us to new possibilities when circumstances change. In today's accelerating world, the ability to "think in new boxes" has become the crucial differentiator between those who thrive and those who merely survive. Unlike the flawed advice to "think outside the box," this approach recognizes we can't think without boxes at all - we need mental models. The key is developing the skill to create fresh ones when needed. This revolutionary framework offers a systematic approach to achieving productive creativity that transforms how we interpret challenges and solve problems. It's not about abandoning structure - it's about consciously creating better structures when our existing ones no longer serve us.
Desglosa las ideas clave de Thinking in New Boxes en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Thinking in New Boxes en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

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Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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