
Unlock your mind's hidden potential with Edward de Bono's revolutionary "Lateral Thinking." The book that saved DuPont $30 million annually by eliminating nine manufacturing steps. What creative solutions are you missing by thinking vertically when the world demands thinking sideways?
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Imagine your mind as a landscape where rain naturally forms rivers. Once these channels deepen, water follows the same paths with increasing certainty. This is how our thinking works-patterns form, solidify, and eventually trap us. In 1970, Edward de Bono challenged this mental imprisonment with a revolutionary idea: creativity isn't just an innate talent but a deliberate skill anyone can learn. His concept of lateral thinking has since influenced innovators from Steve Jobs to Nobel Prize winners, and for good reason. In a world where AI excels at logical processing, lateral thinking remains distinctly human-our cognitive superpower. What if you could break free from mental ruts and access breakthrough ideas on demand? This isn't just possible; it's a learnable skill that transforms how we solve problems, create innovations, and navigate an increasingly complex world.
Desglosa las ideas clave de Lateral Thinking en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Lateral Thinking en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Lateral Thinking a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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