
Unlock your creative genius with "The Creative Thinking Handbook," the global bestseller transforming businesses where only 11% implement creativity despite 82% recognizing its importance. Used by Nobel Laureates to tackle child poverty - what breakthrough could you achieve with these proven methods?
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
When was the last time you had a truly original idea? A NASA study found that while 98% of five-year-olds score as "highly creative," only 2% of adults over 25 retain this ability. This striking decline isn't because we've lost our creative capacity-it's because we've neglected it. In today's rapidly evolving business landscape, where the average lifespan of S&P 500 companies has plummeted from 61 years to just 18, creativity isn't optional-it's essential for survival. Companies like Microsoft and Disney understand this, making creative thinking required learning for their teams. But what separates innovative organizations from those that become the next Blockbuster or BlackBerry? The answer lies in systematic approaches to reclaiming our innate creative abilities before it's too late. Our educational system bears much responsibility for this creativity crisis. From early childhood, we're taught to memorize "right answers" rather than generate new ideas. We learn that mistakes are bad and develop a fear of unconventional thinking. Unlike children who approach problems with boundless curiosity, adults become bound by rigid conventions and assumptions. The good news? Creativity isn't permanently lost-it's simply an unexercised muscle that can be strengthened with deliberate practice and the right techniques.
Desglosa las ideas clave de The Creative Thinking Handbook en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila The Creative Thinking Handbook en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta The Creative Thinking Handbook a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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