
Former FBI hostage negotiator reveals life-saving techniques that transformed business deals worldwide. Endorsed by Adam Grant and with 3 million copies sold, this 4.8-rated bestseller teaches tactical empathy that GORUCK's CEO made required reading. What high-stakes conversation could you win tomorrow?
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Imagine walking into a bank where a robbery has gone wrong. Hostages are terrified, the robber is desperate, and one wrong word could cost lives. What would you say? For over two decades, Chris Voss faced these life-or-death scenarios as the FBI's lead international kidnapping negotiator. Through these extreme situations, he discovered something revolutionary: everything we've been taught about negotiation is fundamentally wrong. Traditional negotiation wisdom emphasizes rational problem-solving and finding middle ground-"splitting the difference." But real-world negotiations reveal that humans aren't rational decision-makers. Even the most analytical minds are driven primarily by emotion. Daniel Kahneman's research confirms this: our emotional System 1 thinking guides our rational System 2 thinking, not vice versa. This insight transformed hostage negotiation after tragic failures at Ruby Ridge and Waco. The FBI realized that addressing the emotional core of human interaction-through techniques like active listening and tactical empathy-dramatically improved their success in saving lives. The implications extend far beyond hostage situations. Every day, we negotiate constantly with bosses, colleagues, family members, and service providers. By understanding that emotions drive decisions, we gain the ability to shape outcomes in all areas of life.
Desglosa las ideas clave de Never Split the Difference en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Never Split the Difference en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Never Split the Difference a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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