
In "A New Way to Think," Roger Martin challenges outdated management models that no longer work. Named a Forbes must-read, this HBR collection reveals why imagination trumps data analytics - a revelation that's reshaping how industry leaders approach strategy, culture, and innovation.
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Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Think about the last time you tried solving a problem by working harder at the same solution, only to get the same disappointing result. You're not alone. For forty years, one pattern has repeated itself in boardrooms worldwide: when strategies fail, executives don't question their approach-they just push harder. It's like trying to open a door by pulling when it clearly says "push," except the door is a multi-million-dollar business decision. This stubborn loyalty to broken frameworks isn't just inefficient-it's expensive. What if the problem isn't execution but the mental models themselves? We love the narrative of corporate titans clashing-Apple versus Samsung, Coke versus Pepsi-like nations at war. But customers don't experience competition this way. When you're standing in a store aisle, you're not choosing between corporations. You're choosing between this laptop and that one, this soda and that one. The competition isn't happening in boardrooms; it's happening at the shelf, the checkout counter, the moment of decision. This shift in perspective changes everything. If competition occurs at the front line, then the people closest to customers-not the executives furthest away-have the most valuable insights. Yet traditional hierarchies assume wisdom flows downward from the top. The irony? Those making the biggest decisions often have the least direct contact with the actual battlefield. A poor product won't be rescued by being part of a prestigious company. Mac users might love Microsoft Office, but that doesn't make them switch to Windows. The real question becomes: does your organizational structure add value or just add layers?
Desglosa las ideas clave de A New Way To Think en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila A New Way To Think en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta A New Way To Think a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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