
Why do some companies transform from average to exceptional? "Good to Great" reveals Jim Collins' groundbreaking 6-year study of 28 companies that achieved greatness. Endorsed by Coca-Cola executives and selling 4+ million copies, it introduces the revolutionary concepts of Level 5 Leadership and the Hedgehog Principle.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
What if everything we thought we knew about business success was wrong? Jim Collins' groundbreaking research reveals that the companies making the leap from good to great weren't led by celebrity CEOs with flashy strategies. Instead, they were guided by humble, determined leaders who focused on fundamentals. After studying companies that outperformed the general market by a factor of 6.9 over 15 years, Collins discovered that greatness doesn't come from charismatic leadership, cutting-edge technology, or dramatic innovation. It emerges from disciplined people making disciplined decisions consistently over time. This isn't just another business theory - it's a research-backed roadmap showing that the path to extraordinary results is accessible to any organization willing to embrace these counterintuitive principles.
Desglosa las ideas clave de Good to Great en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Good to Great en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Good to Great a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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