
Transform your product team from order-takers to innovators with "Empowered" - the bible of modern product management. Silicon Valley's most influential leaders swear by Marty Cagan's counterintuitive approach: ordinary people can build extraordinary products when given problems, not solutions.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
What separates Apple, Google, and Amazon from the thousands of companies struggling to innovate? It's not just talent or funding - it's how they structure their product teams. While most organizations treat technology as a cost center where engineers implement features requested by business stakeholders, the tech giants view technology as the very essence of their business. This fundamental mindset difference explains why some companies consistently disrupt industries while others play catch-up. When Jeff Bezos declared, "We are not a retailer; we are a technology company that happens to sell things," he wasn't being clever - he was revealing Amazon's core advantage. In traditional companies, engineers are kept distant from customers, designers make things "pretty" after decisions are made, and product managers track timelines rather than solve problems. Is it any wonder these teams feel demoralized? As one frustrated engineer at a major bank confided, "We're just order-takers. Nobody asks us what we think would actually solve the problem."
Desglosa las ideas clave de Empowered en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Empowered en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Empowered a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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