
Marty Cagan's "Inspired" revolutionized product management, becoming the secret playbook found in every successful tech company worldwide. What makes Silicon Valley's elite build products customers obsessively love? The answer transformed how Google, Facebook, and Netflix create game-changing innovations.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
What separates the products we can't live without from those we quickly forget? Behind every life-changing innovation-whether it's Airbnb transforming how we travel or Spotify revolutionizing how we consume music-lies a fundamental truth: great products aren't built by accident. They're crafted through a deliberate process that most companies completely misunderstand. While the average organization rushes to build whatever executives or customers request, elite product teams know that discovering what's worth building is the real challenge. This insight forms the foundation of product development at companies like Google, Apple, and Netflix-where teams spend as much time determining what to build as they do actually building it. The painful reality? Nine out of ten product releases fail to meet objectives, not because of poor execution, but because they were building the wrong thing from the start.
Desglosa las ideas clave de Inspired en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Inspired en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Inspired a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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