
Forget everything you know about workplace motivation. "Primed to Perform" reveals why pay-for-performance actually destroys productivity. This New York Times bestseller introduces the groundbreaking ToMo Factor that transformed how industry leaders measure cultural strength. What if your incentives are secretly killing innovation?
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Two call center employees sit side by side, handling identical customer inquiries. One mechanically follows scripts, watching the clock until her shift ends. The other engages genuinely with callers, problem-solving creatively and leaving work energized. Same job, same pay, wildly different outcomes. What separates them isn't talent or training-it's the invisible force of motivation. Research tracking thousands of workers reveals a startling truth: why you work matters far more than what you work on. Companies understanding this principle don't just edge out competitors-they dominate them. Firms with exceptional cultures saw share values skyrocket 901% over eleven years versus a mere 74% for average cultures. Southwest Airlines has achieved 42 consecutive profitable years in an industry plagued by bankruptcies. The secret? They've cracked the code on what truly drives human performance.
Desglosa las ideas clave de Primed to Perform en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Primed to Perform en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Primed to Perform a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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