John Jantsch author photo
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John Jantsch

Geboren: April 02, 1960 – Kansas City, Missouri, United States

John Jantsch is an American marketing strategist, speaker, and small-business author best known for founding Duct Tape Marketing. He writes about practical marketing, referrals, sales, and entrepreneurship in books including Duct Tape Marketing, The Referral Engine, Duct Tape Selling, and The Self-Reliant Entrepreneur, influencing small-business marketing practice through his widely used consulting framework.

Biografie & Werdegang des Autors

John Jantsch came to marketing through practice before theory. He grew up in Kansas City, Missouri, attended the University of Kansas, and later said that his early career in an ad agency helped lead him toward independence. In 1994 he founded his own consulting firm, and his work with companies of different sizes clarified the problem he wanted to solve: small businesses often had the same marketing needs as larger firms, but not the same budgets, patience, or tolerance for vague engagements. That tension pushed him to build a more repeatable, clearly defined approach, one that eventually became Duct Tape Marketing and the broader training network around it. ((https://canyoncares.org/about-us/))

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Zitate

quote
You must develop a strategy before you even think about the tactics
-Why It Is Essential to Put Strategy Before Tactics
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Nobody wants what you sell. They want their problem solved
-Why It Is Essential to Put Strategy Before Tactics
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Create a total web presence... or face extinction!
-Seven Steps to Marketing Success
quote
Small businesses must think more in terms of being found and less in terms of finding
-Seven Steps to Marketing Success
quote
Marketing should be a system, not a series of random acts
-Why Your Business Needs a Marketing Operating System

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Stimmen der Community

"For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer"

Bo Burlingham

"Once again, John Jantsch turns our expectations upside down and shines a light on a better way to get things done"

Seth Godin

"John Jantsch does it again!"

Chris Guillebeau

"With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour"

Ben McConnell

"If you listen to John Jantsch, you’ll learn the attitudes and abilities required to master the new world of sales"

Daniel H. Pink

"If you’re marketing a small business and don’t know of John Jantsch, maybe you should"

Entrepreneur

"John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on"

John Battelle

"If you’re tired of seeing your sales fall apart, John Jantsch has the real-world answers"

Jeffrey Gitomer

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