Jerold Panas author photo

Jerold Panas

Born: August 09, 1928 – Cleveland, Ohio, United States

Jerold Panas was an American fundraising consultant and author who wrote influential books on philanthropy, major gifts, and nonprofit leadership. Best known for Asking and Mega Gifts, he helped shape modern development practice through advisory work and widely read guidance for charities, universities, hospitals, and other nonprofit organizations.

Biography & Author's Journey

Jerold “Jerry” Panas built his reputation at the intersection of nonprofit leadership, persuasion, and philanthropic psychology. He came from Greek-American roots as the only son of a Greek immigrant father, began college on a pre-med track, and then moved decisively toward organizational leadership instead. By his early twenties he was already serving as a YMCA chief executive, an experience that foreshadowed a career spent in mission-driven institutions. Larger administrative roles followed at the National Council of YMCAs and at Westminster College in Princeton, New Jersey. The decisive turning point came in 1968, when he founded Jerold Panas, Linzy & Partners, the consulting firm that became the main vehicle for his ideas and influence. ((https://instituteforgiving.org/conversations-jerold-panas/))

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Quotes

quote
If you were designing a perfect flycatcher, you probably wouldn’t design it to look like a frog
-Born to Raise
quote
My task was to peel away all the layers and get to the heart of it
-Mega Gifts
quote
You Won’t Get Milk from a Cow by Sending a Letter
-Asking
quote
No One Ever Listened Himself out of a Gift
-Asking
quote
When you throw a pebble into a pond, it causes a ripple effect
-The Ripple Effect
quote
Donors give to the magic of an idea— to save and change lives
-Donors Give to the Magic of an Idea
quote
You will be amazed at how much you don’t get if you don’t ask for the gift!
-The Tale of the Marbles
quote
Better: ready, fire, aim … than ready, aim, aim, aim
-Fundraiser’s Four Riddles
quote
The case isn’t about leading a horse to water. It’s all about making him thirsty
-Making a Case Your Donors Will Love

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Community Voices

"Jerold Panas was one of the giants of fundraising"

SOFII

"Jerold Panas was one of the great askers of all time"

Holly Hall

"Jerold Panas was one of the brightest lights in the development profession"

Inside Philanthropy

"Jerold Panas is a long-time hero of mine"

Ken Burnett

"Jerold Panas is, in many ways, the writer of fundraising"

Bob Carter

"Jerold Panas is a joy-filled fundraiser"

Paul Edwards

"There was only one Jerold Panas, and there never will be another"

Jeff Jowdy

"Jerold Panas has influenced the entire profession in a way perhaps no other fundraiser has"

Andrew Watt

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