Dave Asprey author photo
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Dave Asprey

Dave Asprey is a Silicon Valley entrepreneur, health science innovator, and founder of Bulletproof Coffee and the biohacking movement. He is a four-time New York Times bestselling author, best known for The Bulletproof Diet, and host of the Webby Award-winning podcast The Human Upgrade. His work has shaped modern wellness and performance.

Biography & Author's Journey

Dave Asprey, born in 1973, is an American entrepreneur and author recognized as the founder of the Bulletproof movement and a leading advocate for biohacking, a term he famously coined and helped propel into the mainstream. Asprey’s formative years reflected his early passion for technology and self-improvement; while studying computer science at university, he made headlines by selling the first product online—a caffeine-themed t-shirt—well before e-commerce became commonplace. He subsequently forged a successful career in Silicon Valley, holding executive positions at technology companies like Trend Micro and Citrix Systems. However, by his late twenties, Asprey’s relentless focus on work took a toll, manifesting in obesity, cognitive fog, and a cluster of premature aging symptoms, ultimately serving as a pivotal turning point in his life.

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Quotes

quote
Don’t make yourself crazy about getting it perfect all the time—stress like that makes you old. Just aim to get it mostly right at home, and you’ll be so far ahead of the curve that you’ll feel it
-Super Human: The Bulletproof Plan to Age Backward and Maybe Even Live Forever
quote
I have learned to prioritize my actions into three buckets: things that drain my energy, things I don’t mind and are important and useful, and things that give me energy and bring me joy. My goal is to break my daily actions down so that I spend none of my time on tasks that fall into the first category, 10 percent of my time on the second category, and 90 percent of my time in the final category, the one that Robert Greene calls primal inclinations. When I find myself drifting too far from the goal, I reset my actions
-Game Changers: What Leaders, Innovators, and Mavericks Do to Win at Life
quote
Want to age backward? Do these things right now: • Stop eating sugar, soy, excess omega-6 fats, and refined carbs, and replace these foods with additional healthy saturated fat from grass-fed meat, pastured eggs, and energy fats
-The Bulletproof Diet
quote
Spend more time in nature to boost your health, happiness, and performance
-Super Human: The Bulletproof Plan to Age Backward and Maybe Even Live Forever
quote
Sugar is the enemy of neurogenesis
-Quoted by Dave Asprey
quote
The best thing you can do to live a long time is to eat the highest-quality food
-The Bulletproof Diet
quote
Get all the crap out of your diet, just do it right for a week. Then just see what can happen
-Quoted by Dave Asprey
quote
What I'm trying to do is help people understand if for one day they could have the best day ever, where their energy and their focus and everything is super clear and they feel like a great golden god... if you do that one time you know you're capable of it and you can start working towards that
-Quoted by Dave Asprey

Popular Books

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The Foundational Nutrition Blueprint
LEARNING PLAN

The Foundational Nutrition Blueprint

This blueprint is essential for individuals looking to move beyond surface-level dieting toward a deep understanding of biological health. It is ideal for health-conscious professionals and biohackers who want to optimize their microbiome and cognitive longevity through science-backed nutrition.

1 h 12 m3 Sections
Biohack my sleep for oeak daily energy
LEARNING PLAN

Biohack my sleep for oeak daily energy

In an era of chronic burnout, mastering your rest is the ultimate competitive advantage. This plan is designed for high-performers and professionals who want to leverage biological science to eliminate fatigue and unlock peak daily energy.

4 h 29 m4 Sections
The Professional Brain Owner's Manual
LEARNING PLAN

The Professional Brain Owner's Manual

This plan is essential for professionals seeking to move beyond surface-level productivity by mastering their biological operating system. It is ideal for leaders and high-performers who want to scientifically optimize their habits, emotional regulation, and cognitive health.

1 h 36 m4 Sections
Master Focus, Energy, and Productivity
LEARNING PLAN

Master Focus, Energy, and Productivity

In an era of constant digital distraction, mastering your attention is the ultimate competitive advantage. This plan is designed for professionals and high-achievers who want to stop feeling busy and start being effective by aligning their biology with their work habits.

5 h 7 m4 Sections
The Health Entrepreneur's Seven-Figure Blueprint
LEARNING PLAN

The Health Entrepreneur's Seven-Figure Blueprint

This blueprint is designed for healthcare professionals and entrepreneurs looking to disrupt the traditional medical model. It provides a modern roadmap for building a scalable, tech-enabled health business without the need for a custom technical team.

1 h 36 m4 Sections
The Founder's Personal Brand Playbook
LEARNING PLAN

The Founder's Personal Brand Playbook

Founders often struggle with the internal pressures of perfectionism and anxiety that hinder their public presence. This playbook is designed for entrepreneurs who need to transform their communication from reactive to authoritative through psychological mastery and structured frameworks.

1 h 36 m4 Sections
The Neuro-Productivity Protocol
LEARNING PLAN

The Neuro-Productivity Protocol

Traditional productivity methods often fail because they ignore the biological constraints of the human brain. This protocol is designed for high-performance professionals and knowledge workers who need to optimize their metabolic energy and neurological focus for demanding cognitive work.

1 h 36 m4 Sections
The Habit Architect: Building Unbreakable Systems
LEARNING PLAN

The Habit Architect: Building Unbreakable Systems

In an era of constant distraction, the ability to engineer your own behavior is a superpower. This plan is designed for professionals and high-achievers who want to move beyond willpower by building systems that make success inevitable.

1 h 12 m3 Sections

Community Voices

"Dave Asprey is best known as the founder of Bulletproof Coffee and the entire biohacking movement"

Biohacking Conference

"Dave Asprey is an award-winning entrepreneur and innovator in the health science space"

The Shark Group

"Dave Asprey, creator of the Bulletproof Company, revolutionized the health science industry with his biohacking methods and products"

Brand Minds

"As a four-time New York Times bestselling author, Dave Asprey is a maverick in the entrepreneurial health science space"

Brand Minds

"Dave Asprey's self-guided recovery led him to create The Bulletproof Diet and to coin the health science term 'biohacking"

Brand Minds

"Dave Asprey has worked with world-renowned doctors and scientists to uncover innovative biohacking methods for human performance"

Heroic.us

"Dave Asprey, founder of Bulletproof and author of New York Times bestseller The Bulletproof Diet, is a Silicon Valley investor and technology entrepreneur"

Heroic.us

"Known as 'The Father of Biohacking', Dave Asprey is the creator of Bulletproof Coffee and host of a Webby Award-winning podcast"

The Shark Group

"Silicon Valley entrepreneur Dave Asprey explored traditional and alternative technologies, resulting in The Bulletproof Diet"

Dave Asprey Books

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