What is Hobbes and how does it change the traditional sales demo?

Hobbes is an "agentic" conversational AI designed to replace the static "Request a Demo" button and the subsequent multi-day wait for a human sales representative. Unlike traditional product tours that follow a rigid, linear script, Hobbes acts as a 24/7 knowledgeable teammate that lives on a website. It engages prospects immediately, conducting discovery to understand their specific roles and goals before providing a personalized, interactive walkthrough of the software.

How does the "Discovery First" approach benefit both the buyer and the sales team?

For the buyer, the discovery phase ensures they receive a high-signal experience tailored to their needs; for example, a CTO might see security features while a Marketing Manager sees integration tools. For the sales team, Hobbes captures all the intent and context from these conversations and feeds it into the CRM. This transforms the first human-to-human meeting from a basic "discovery" call into a "strategic" closing call, as the representative already knows the prospect's pain points and interests.

Can Hobbes handle technical questions or non-linear navigation during a walkthrough?

Yes, Hobbes is designed to follow the flow of a natural conversation rather than a pre-defined path. If a prospect asks a specific technical question—such as how the product integrates with a CRM like Salesforce—Hobbes can pivot instantly to demonstrate that feature. This fluid approach allows buyers to explore the product at their own pace and receive immediate answers to their most pressing questions, keeping them engaged in a state of "flow."

How does Hobbes improve over time and integrate with existing business tools?

Hobbes is a self-improving engine that learns from every interaction, capturing which messages resonate and which workflows cause confusion. This data is democratized across the company, helping marketing and product teams refine their strategies. Implementation involves setting a baseline with existing documentation, running simulations to test responses, and then rolling out the agent. Hobbes integrates with stacks like Slack, Salesforce, HubSpot, and Attio to ensure seamless data syncing and real-time lead alerts.

Is Hobbes only useful for top-of-funnel sales inquiries?

No, Hobbes is designed to be versatile across the entire customer journey. In Customer Success, he can act as an onboarding guide to help new users navigate "How do I do X?" questions, reducing support tickets. In the later stages of a sales cycle, reps can send standalone Hobbes links to prospects to help them address new objections or explore specific workflows on their own time, maintaining deal momentum even when the human representative is offline.

Why Your Product Demo Shouldn't Start with a Wait

22 min

18 мар. 2026 г.

Business Technology AI

Stop losing leads to static forms. Learn how Hobbes uses conversational discovery to personalize product walkthroughs and turn bounces into sales.

Лучшая цитата из Why Your Product Demo Shouldn't Start with a Wait

The way we buy software is fundamentally broken because it relies on human availability rather than buyer intent. Hobbes acts as a living bridge over that gap, turning the product into a conversational partner that stops making buyers wait and starts making the software sell itself.

Этот аудиоурок был создан участником сообщества BeFreed

Вопрос для ввода

https://www.hihobbes.com/ this product and its founder - Chirag.

Голоса ведущих

Blythe

Стиль обучения

Весёлый

Источники знаний

Getting Real: The smarter, faster, easier way to build a successful web application

Часто задаваемые вопросы

Создано выпускниками Колумбийского университета в Сан-Франциско

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

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Создано выпускниками Колумбийского университета в Сан-Франциско

BeFreed объединяет глобальное сообщество из 1,000,000 любознательных умов

Узнайте больше о том, как обсуждают BeFreed в интернете

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

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Why Your Product Demo Shouldn't Start with a Wait

22 min

18 мар. 2026 г.

Business Technology AI

Stop losing leads to static forms. Learn how Hobbes uses conversational discovery to personalize product walkthroughs and turn bounces into sales.

Лучшая цитата из Why Your Product Demo Shouldn't Start with a Wait

The way we buy software is fundamentally broken because it relies on human availability rather than buyer intent. Hobbes acts as a living bridge over that gap, turning the product into a conversational partner that stops making buyers wait and starts making the software sell itself.

Ключевые выводы

The Product That Sells Itself

0:00

Imagine a potential buyer lands on your site, eager to see your product, but they’re met with a cold "Request a Demo" button and a three-day wait. Most just walk away. But what if your product could actually talk back? Meet Hobbes, the 24/7 conversational agent created by Chirag to ensure no lead goes cold. Hobbes doesn’t just recite a script; he starts with discovery, asking about a buyer’s specific goals to personalize every single walkthrough. He’s a self-improving teammate who learns from every interaction, turning silent bounces into warm, informed sales calls. Ready to see how Hobbes makes your product sell itself?

Beyond the Static Barrier—How Hobbes Dismantles the Waiting Room

The Art of Discovery—Why Hobbes Asks Before He Shows

Adaptive Walkthroughs—Navigating the Product Like a Human

The Self-Improving Teammate—How Hobbes Learns on the Job

Beyond Sales—The Versatility of a Conversational Agent

The Practical Playbook—How to Put Hobbes to Work for You

Reflecting on the Shift—From Gatekeepers to Guides

Этот аудиоурок был создан участником сообщества BeFreed

Вопрос для ввода

https://www.hihobbes.com/ this product and its founder - Chirag.

Голоса ведущих

Blythe

Стиль обучения

Весёлый

Источники знаний

Часто задаваемые вопросы

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Создано выпускниками Колумбийского университета в Сан-Франциско

BeFreed объединяет глобальное сообщество из 1,000,000 любознательных умов

Узнайте больше о том, как обсуждают BeFreed в интернете

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

Создано выпускниками Колумбийского университета в Сан-Франциско

BeFreed объединяет глобальное сообщество из 1,000,000 любознательных умов

Узнайте больше о том, как обсуждают BeFreed в интернете

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

Начните своё обучение прямо сейчас